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Mens Leggings

Fail

Demand is soft, at -59.8% this quarter, so Mens Leggings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£27K/yr167K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
14%top-5 click share · 42 brands · 113 sellers

Flapen Score

Mens Leggings against its category

The dotted line is the Fashion average. Past it, Mens Leggings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Leggings 167K times last year and spent an estimated £27K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
1.1%
Market size, estimated
£27Ka year
Peak month
November10.5× the quietest month
Top search term
mens base layer tops25K searches a year

02 · Price

A sale here is worth £14.81.

Listings sell for £14.81 on average, from £7.36 to £32.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.81 that is £0 to £1K a year per listing.

Average price
£14.81under the $15 to $100 sweet spot
Price range
£7.36–£32.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #213 within Activewear. It carries 3,050 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#213in Activewear
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,050per listing
Listings tracked
158

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Leggings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

£0£543£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

113

Est. top-5 brand share

59%

Top 20: 89%

Est. top-5 click share

14%

Top 20: 38%

Open market

37%

  • Under Armour25%
  • Runhit9%
  • Niksa9%
  • FDX8%
  • Roadbox7%
  • Sillictor4%

Demand

Mens Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Mens Leggings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens base layer tops25K/yr
  • cycling base layer men8K/yr
  • baselayer mens12K/yr
  • skins for men18K/yr
  • under armour base layer16K/yr
  • sondico base layer men7K/yr
  • base layers10K/yr
  • long sleeve base layer men7K/yr
  • mens skins8K/yr
  • running base layer mens6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Leggings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Extremely small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Leggings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data