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mens leggings

Skip it

Soft demand (-59.8% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 14Competition 97Returns 28Price range 69Avg price 73Brand share 77Review moat 35Quality gap 57

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good£14.81

avg listing price — sweet spot $15–$100

Price range

Good£7.36–£32.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,049.61

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£27K

£27K/yr · 167K searches

Growth

Bad-59.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mens leggings is a £27K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens leggings market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£30K–£37K
units × avg price
Conversion rate
1.1%
Avg BSR
#213
Page quality
0%
Prime
96%
Sponsored
94%
Out of stock
4.5%
Avg brand age
49 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

113

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

14%

Top 20: 38%

Open market

37%

  • Under Armour25%
  • Runhit9%
  • Niksa9%
  • FDX8%
  • Roadbox7%
  • Sillictor4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Top mens leggings search terms

  • mens base layer tops25K/yr
  • cycling base layer men8K/yr
  • baselayer mens12K/yr
  • skins for men18K/yr
  • under armour base layer16K/yr
  • sondico base layer men7K/yr
  • base layers10K/yr
  • long sleeve base layer men7K/yr
  • mens skins8K/yr
  • running base layer mens6K/yr
All search terms

Top mens leggings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£5434%£1K6%£2K8%£2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mens leggings

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Not too tight either”

Quality-Overall17%

“Excellent product”

Warmth12%

“Nice and Warm”

Value For Money9%

“Good Value”

Comfort-Overall9%

“Comfortable”

Advertised Vs Actual Product3%

“Does the job”

Material Quality2%

“Material is good, breathable, stretchy and washes well”

Stretchability/Expandability/Elasticity2%

“stretchy”

Washability2%

“Lovely quality - so far washing well”

Compression2%

“The compression feels supportive without being too tight”

What buyers complain about

Size-Overall35%

“Extremely small”

Quality-Overall7%

“Cheaper and better quality at primemark”

Durability5%

“Didn't last more than 1 year before splitting all down the back”

Thickness5%

“The polyester also feels a little thicker than the lighter weight ones I prefer, so it can feel a touch warmer, not terrible, just noticeable”

Thin3%

“Thin pants”

Exercise/Sports Suitability3%

“I had problems with boxers riding up”

Stitch/Finish/Polish3%

“Not made that well the stitches are not good”

Warmth3%

“Poor fit and not that warm”

Advertised Vs Actual Product1%

“Works but not as good as advertised”

Arm Fit1%

“Not hugely long in the arms or body”

Top return reasons

Size-Overall72%
Thin4%
Quality-Overall3%
Material Quality2%
Sleeve Fit1%
Color1%
Waist Fit1%
Length1%
Advertised Vs Actual Product1%
Compression1%

Common questions

Is mens leggings profitable to sell on Amazon United Kingdom?
The niche generates £27K/yr across 158 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (42/100).
How competitive is the mens leggings niche?
42 brands and 113 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in mens leggings?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.7%.
When does demand for mens leggings peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
What does it cost to enter the mens leggings niche?
Listings span £7.36–£32.00; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 3,050 reviews — the moat a new listing must climb.