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Mens Leggings

Fail

Demand is soft, at -59.8% this quarter, so Mens Leggings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£27K/yr167K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
14%top-5 click share · 42 brands · 113 sellers

Flapen Score

Mens Leggings against its category

The dotted line is the Fashion average. Past it, Mens Leggings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Leggings 167K times last year and spent an estimated £27K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
1.1%
Market size, estimated
£27Ka year
Peak month
November10.5× the quietest month
Top search term
mens base layer tops25K searches a year

02 · Price

A sale here is worth £14.81.

Listings sell for £14.81 on average, from £7.36 to £32.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.81 that is £0 to £1K a year per listing.

Average price
£14.81under the $15 to $100 sweet spot
Price range
£7.36–£32.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #213 within Activewear. It carries 3,050 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#213in Activewear
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,050per listing
Listings tracked
158

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£543£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

113

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

14%

Top 20: 38%

Open market

37%

  • Under Armour25%
  • Runhit9%
  • Niksa9%
  • FDX8%
  • Roadbox7%
  • Sillictor4%

Demand

Mens Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Mens Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens base layer tops25K/yr
  • cycling base layer men8K/yr
  • baselayer mens12K/yr
  • skins for men18K/yr
  • under armour base layer16K/yr
  • sondico base layer men7K/yr
  • base layers10K/yr
  • long sleeve base layer men7K/yr
  • mens skins8K/yr
  • running base layer mens6K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Leggings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.12

Extremely small

Size came up slightly too tight

Very big in size

Quality-Overall7%−0.03

Cheaper and better quality at primemark

I'm questioning the quality because after one wash the R logo started coming off

Very low quality

Durability5%−0.05

Didn't last more than 1 year before splitting all down the back

ripped after the second use

Thickness5%−0.05

The polyester also feels a little thicker than the lighter weight ones I prefer, so it can feel a touch warmer, not terrible, just noticeable

Thin

A bit thin for the price

Thin3%−0.01

Thin pants

Love

Size-Overall25%−0.12

Not too tight either

Fit well

It fits snugly

Quality-Overall17%−0.03

Excellent product

Seems well made

This shirt is really good quality

Warmth12%+0.86

Nice and Warm

Keeps you warm

Kept me warm

Value For Money9%+1.46

Good Value

Great Value

Excellent value for money

Comfort-Overall9%+0.64

Comfortable

Comfy as hel

very comfortable to wear

Return

4.7% Return rate 87% Fixable by listing

Size-Overall72%▇▇▇▇██

Extremely small

Size came up slightly too tight

Very big in size

Thin4%█▆▇▇▃▅

Thin pants

Quality-Overall3%▇██▅▃▆

Cheaper and better quality at primemark

I'm questioning the quality because after one wash the R logo started coming off

Very low quality

Material Quality2%▅▅▆▃██
Sleeve Fit1%▃▆▃█▂▃

FAQ

Common Mens Leggings questions

Answered from the same tracked data.