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Mens Jumpers

Fail

Demand is soft, at -54.5% this quarter, so Mens Jumpers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£119K/yr2.7M searches / yr
90-day growth
-54.5%search demand this quarter
Competition
10%top-5 click share · 73 brands · 139 sellers

Flapen Score

Mens Jumpers against its category

The dotted line is the Fashion average. Past it, Mens Jumpers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Jumpers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Jumpers 2.7M times last year and spent an estimated £119K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-54.5%
Conversion, latest week
0.3%
Market size, estimated
£119Ka year
Peak month
December14.2× the quietest month
Top search term
mens sweatshirts300K searches a year

02 · Price

A sale here is worth £17.57.

Listings sell for £17.57 on average, from £6.16 to £167.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £17.57 that is £0 to £2K a year per listing.

Average price
£17.57inside the $15 to $100 sweet spot
Price range
£6.16–£167.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #121 within Jumpers, Cardigans & Sweatshirts. It carries 5,662 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
12.4%
Average rank
#121in Jumpers, Cardigans & Sweatshirts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,662per listing
Listings tracked
306

04 · Newcomers

Amazon counts 2 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Jumpers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

139

Top-5 brand share

62%

Top 20: 84%

Top-5 click share

10%

Top 20: 28%

Open market

41%

  • Amazon Essentials35%
  • COOFANDY9%
  • D&H CLOTHING UK5%
  • Blu Apparel4%
  • QIXING4%
  • Fruit of the Loom2%

Demand

Mens Jumpers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Mens Jumpers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens sweatshirts300K/yr
  • mens jumpers384K/yr
  • sweatshirts for men uk242K/yr
  • mens jumper351K/yr
  • jumpers for men uk274K/yr
  • quarter zip jumper men158K/yr
  • sweatshirt114K/yr
  • mens sweaters149K/yr
  • mens jumpers uk195K/yr
  • mens sweatshirt70K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Jumpers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.06

Doesnt fit

Very tight fitting

Too Small

Quality-Overall12%+1.37

Poor Quality

Garbage

Looks cheap

Material Quality6%−0.06

the material mix isn't my favourite

The material is that weird plastic stuff you get from Shein

Absolutely horrendous material

Machine Wash Suitability3%−0.05

I doubt I'm even going to bother trying to wash it

on the down side, it has washed out very quickly

goes bobbly after a couple of washes

Advertised Vs Actual Product3%

The picture does not match

thats hardly surprising when theyve specifically advertised it as a relaxed-fit

Nothing like the main picture you see

Love

Quality-Overall26%+1.37

Good quality, good value for money, sizes are a good fit so order the correct size for you

Decent quality

Seems of fair quality

Size-Overall24%−0.06

Fits as expected

Fits well

Size is true to size

Value For Money10%+0.89

Excellent value

Good Value

Good value for money

Comfort-Overall8%+1.13

Very comfortable

Good comfy sweatshirt

comfortable to wear

Warmth6%+0.80

It is warm

Pleasantly surprised by how warm it kept me

Lightweight winter warmer

Return

4.3% Return rate 86% Fixable by listing

Size-Overall60%▇█████

Doesnt fit

Very tight fitting

Too Small

Color7%▆▅▄▄▆█

They are not white more a cream color would not recommend

Black not as good as the Grey

the colour is off

Quality-Overall5%▅▇▆█▅▄

Poor Quality

Garbage

Looks cheap

Material Quality4%█▇▅▅▄▆

the material mix isn't my favourite

The material is that weird plastic stuff you get from Shein

Absolutely horrendous material

Sleeve Fit3%█▆▅▇▇▅

FAQ

Common Mens Jumpers questions

Answered from the same tracked data.