Is mens jumpers profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 306 tracked products. 2 of 45 products launched in the last 360 days are still selling. 90-day search growth is -54.5%. Flapen's verdict: Skip it (45/100).

How competitive is the mens jumpers niche?

73 brands and 139 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in mens jumpers?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.

When does demand for mens jumpers peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 14.2× the quietest.

What does it cost to enter the mens jumpers niche?

Listings span £6.16–£167.00; the average listing price is £17.57 (sweet spot $15–$100). The average incumbent carries 5,662 reviews — the moat a new listing must climb.

mens jumpers

Skip it

Soft demand (-54.5% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Great£17.57

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£6.16–£167.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay£119K

£119K/yr · 2.7M searches

Review moat

Bad5,661.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-54.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mens jumpers is a £119K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens jumpers market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: £220K–£264K; units × avg price
Conversion rate: 0.3%
Avg BSR: #121
Page quality: 0%
Prime: 91%
Sponsored: 84%
Out of stock: 12.4%
Avg brand age: 49 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

73 falling

Sellers

139

Top-5 brand share

62%

Top 20: 84%

Top-5 click share

10%

Top 20: 28%

Open market

41%

Amazon Essentials35%
COOFANDY9%
D&H CLOTHING UK5%
Blu Apparel4%
QIXING4%
Fruit of the Loom2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×

Open Trend

Top mens jumpers search terms

mens sweatshirts300K/yr -47.6%0.3% conv.
mens jumpers384K/yr -56.4%0.1% conv.
sweatshirts for men uk242K/yr -52.2%0.3% conv.
mens jumper351K/yr -60.2%0.2% conv.
jumpers for men uk274K/yr -63.5%0.3% conv.
quarter zip jumper men158K/yr -59.3%0.4% conv.
sweatshirt114K/yr -41.7%0.1% conv.
mens sweaters149K/yr -39.3%0.1% conv.
mens jumpers uk195K/yr -65.3%0.5% conv.
mens sweatshirt70K/yr -52.7%0.2% conv.

All search terms

Top mens jumpers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Sweatshirt Grey (light heather) Medium

Amazon Essentials£8.824.4★40,834 rev

Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Jumper Charcoal Heather M

Amazon Essentials£12.664.2★1,852 rev

Amazon Essentials Mens Sweatshirt Black XX-Large

Amazon Essentials£9.134.4★40,834 rev

Coofandy Mens Jumpers Knitted Zip Neck Solid Cotton Jumpers 1/4 Zip Pullover Black L

COOFANDY£19.004.2★579 rev

Amazon Essentials Mens Sweatshirt Black Large

Amazon Essentials£8.874.4★40,834 rev

Newest

by launch date

QIXING Mens Cable Knit Henley Jumper Stand Collar Button Pullover with Suede Patches Classic Casual Warm Jumper(C Black L)

QIXING£19.2064 rev

10mo ago

COOFANDY Sweatshirts for Men Waffle Jumper Winter Pullover Button Collared Sweatshirts Long Sleeve Quilted Sweatshirt for Men Uk Black XL

COOFANDY£12.54166 rev

11mo ago

COOFANDY Mens Quarter Zip Jumpers 1/4 Jumper Knitted Sweater Ribbed Jumpers for Men Warm Winter Pullover Basic Thermal Dark Blue M

COOFANDY£19.48579 rev

2y ago

Blu Apparel Mens Jumper Premium Branded Crew Neck Cotton Sweater Pullover Sweatshirt Jumpers for Men UK Black Navy Charcoal S M L XL 2XL (UK Alpha L Regular Regular Navy)

Blu Apparel£17.24409 rev

3y ago

Blu Apparel Mens Jumper Premium Branded Crew Neck Cotton Sweater Pullover Sweatshirt Jumpers for Men UK Black Navy Charcoal S M L XL 2XL (UK Alpha XL Regular Regular Black)

Blu Apparel£17.34409 rev

3y ago

What buyers say about mens jumpers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality, good value for money, sizes are a good fit so order the correct size for you”

Size-Overall24%

“Fits as expected”

Value For Money10%

“Excellent value”

Comfort-Overall8%

“Very comfortable”

Warmth6%

“It is warm”

Advertised Vs Actual Product3%

“Exactly as stated”

Material Quality3%

“The material is soft to touch”

Color3%

“Colour is good”

Soft Feel2%

“The fabric feels soft and comfortable, with a nice weight thats ideal for layering”

Shape/Style1%

“Very stylish too”

What buyers complain about

Size-Overall23%

“Doesnt fit”

Quality-Overall12%

“Poor Quality”

Material Quality6%

“the material mix isn't my favourite”

Machine Wash Suitability3%

“I doubt I'm even going to bother trying to wash it”

Advertised Vs Actual Product3%

“The picture does not match”

Thickness3%

“Not the thickest material”

Color2%

“They are not white more a cream color would not recommend”

Shrinkage Resistance2%

“Shrinkage”

Shape/Style2%

“it just began to have an overall fuzzy look”

Arm Fit1%

“the arms to small”

Top return reasons

Size-Overall60%

Color7%

Quality-Overall5%

Material Quality4%

Sleeve Fit3%

Arm Fit2%