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Mens Jumpers

soft demand (-54.5% this quarter) — Mens Jumpers doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 28Growth 0Conversion 3Competition 98Returns 33Price range 53Avg price 81Brand share 72Review moat 24Quality gap 72
This niche Category average

Is Mens Jumpers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Jumpers is a £119K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Mens Jumpers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.5% over the last 90 days and 0.3% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr15K
Search volume / yr-54.5%2.7M
Conversion rate0.3%
Avg price£17.57

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers73 · 139
Top-5 product click share10%
Open market38%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 306 products

Sponsored placement84%
New entrants (1y)45· 2 succeeded
Avg rating4.3★
Avg reviews5,662

Top Mens Jumpers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

73 falling

Sellers

139

Top-5 brand share

62%

Top 20: 84%

Top-5 click share

10%

Top 20: 28%

Open market

41%

  • Amazon Essentials35%
  • COOFANDY9%
  • D&H CLOTHING UK5%
  • Blu Apparel4%
  • QIXING4%
  • Fruit of the Loom2%

Mens Jumpers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.7MCVR0.3%Products306Brands73Top 5 Brands62%OOS Rate12.4%Rating4.3★Reviews5,662Avg BSR#121
225K175KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×

Top Mens Jumpers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens sweatshirts300K/yr
  • mens jumpers384K/yr
  • sweatshirts for men uk242K/yr
  • mens jumper351K/yr
  • jumpers for men uk274K/yr
  • quarter zip jumper men158K/yr
  • sweatshirt114K/yr
  • mens sweaters149K/yr
  • mens jumpers uk195K/yr
  • mens sweatshirt70K/yr

What reviews say buyers love and hate about Mens Jumpers

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall26%

Good quality, good value for money, sizes are a good fit so order the correct size for you

Size-Overall24%

Fits as expected

Value For Money10%

Excellent value

Comfort-Overall8%

Very comfortable

Warmth6%

It is warm

What buyers complain about

56% of reviews
Size-Overall23%

Doesnt fit

Quality-Overall12%

Poor Quality

Material Quality6%

the material mix isn't my favourite

Machine Wash Suitability3%

I doubt I'm even going to bother trying to wash it

Advertised Vs Actual Product3%

The picture does not match

Mens Jumpers return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Color
7%
3Quality-Overall
5%
4Material Quality
4%
5Sleeve Fit
3%

Common Mens Jumpers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Jumpers 45/100 on Amazon United Kingdom — Skip it. The niche generates £119K/yr across 306 tracked products. 2 of 45 products launched in the last 360 days are still selling. Search demand moved -54.5% over the last 90 days.
Search demand for Mens Jumpers on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 14.2× the quietest.