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Mens Jewellery Box

Fail

The top 5 brands take 100% of clicks, so Mens Jewellery Box is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£589K/yr1.1M searches / yr
90-day growth
-5.4%search demand this quarter
Competition
79%top-5 click share · 3 brands · 6 sellers

Flapen Score

Mens Jewellery Box against its category

The dotted line is the Fashion average. Past it, Mens Jewellery Box is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Jewellery Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Jewellery Box 1.1M times last year and spent an estimated £589K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £589K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.8%
Market size, estimated
£589Ka year
Peak month
May5.8× the quietest month
Top search term
watch box424K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £9.21 to £83.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £20.09 that is £10K to £15K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£9.21–£83.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #10 within Shoe, Jewellery & Watch Accessories. It carries 6,202 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#10in Shoe, Jewellery & Watch Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,202per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mens Jewellery Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£88K£177K£265K£354K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • SONGMICS92%
  • hightall5%
  • ProCase3%

Demand

Mens Jewellery Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Mens Jewellery Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • watch box424K/yr
  • watch case131K/yr
  • watch box for men84K/yr
  • mens jewellery box73K/yr
  • watch display case45K/yr
  • watch holder38K/yr
  • watch boxes38K/yr
  • watch storage box31K/yr
  • watch cases for men35K/yr
  • watch storage24K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Jewellery Box

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Very poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mens Jewellery Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data