- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £399K/yr3.4M searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 28%top-5 click share · 14 brands · 40 sellers
Flapen Score
Mens Jeans against its category
The dotted line is the Fashion average. Past it, Mens Jeans is stronger. Inside it, weaker.
Market
The Mens Jeans market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Jeans 3.4M times last year and spent an estimated £399K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £399Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- mens jeans851K searches a year
02 · Price
A sale here is worth £21.09.
Listings sell for £21.09 on average, from £9.53 to £59.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £21.09 that is £2K to £5K a year per listing.
- Average price
- £21.09inside the $15 to $100 sweet spot
- Price range
- £9.53–£59.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #74 within Jeans. It carries 18,039 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 58%
- Out of stock, average day
- 7.6%
- Average rank
- #74in Jeans
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,039per listing
- Listings tracked
- 83
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mens Jeans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
989Zé ENZO Mens Stretch Straight Leg Regular Fit Casual Cotton Classic 5 Pocket Basic Zipper Denim Jeans KZ127 Dark Blue 34W / 32L
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 11mo ago

New Mens ENZO Stretch Straight Leg Regular Fit Classic Basic Denim Jeans (34W x 32L Mid Stonewash)
- Price
- £13.29
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 9y ago

Levis Mens 501 Original Fit Jeans Do the Rump 34W / 30L
- Price
- £44.29
- Rating
- 4.4/5
- Reviews
- 66,596
- Age
- 5y ago

Wrangler Authentics Mens Classic Comfort-waist Jeans Blue Ocean 34W 30L UK
- Price
- £22.01
- Rating
- 4.3/5
- Reviews
- 84,659
- Age
- 2y ago

989Zé ENZO Mens Stretch Straight Leg Regular Fit Classic Denim Jeans All Waist Sizes EZ359 Black 32W / 32L
- Price
- £15.68
- Rating
- 4.3/5
- Reviews
- 1,325
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials Mens Relaxed-Fit Workwear Mens Jeans Deep Brown 30W / 28L
- Price
- £16.54
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 3mo ago

Amazon Essentials Mens Heavyweight Low-Stretch Straight-Fit Mens Jeans Tinted Light Wash 33W / 34L
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 10mo ago

Lee Cooper Mens Jeans Classic Regular Fit with 5 Pockets Design Zip Fly & Belt Loop Heavy Duty Denim Wash Stretch Plain Casual Workwear Durable Utility Straight Leg Work Pants (Navy 42W / 29L)
- Price
- £16.19
- Rating
- 4.1/5
- Reviews
- 4,182
- Age
- 11y ago

Lee Cooper Mens Jeans Classic Regular Fit with 5 Pockets Design Zip Fly & Belt Loop Heavy Duty Denim Wash Stretch Plain Casual Workwear Durable Utility Straight Leg Work Pants (Navy 34W / 29L)
- Price
- £16.93
- Rating
- 4.1/5
- Reviews
- 4,182
- Age
- 11y ago

Levis Mens 511 Slim Jeans Blau (Rock Cod 1786) 32W / 32L
- Price
- £52.23
- Rating
- 4.4/5
- Reviews
- 23,232
- Age
- 11y ago
Newest
by launch date
Amazon Essentials Mens Relaxed-Fit Workwear Mens Jeans Deep Brown 30W / 28L
- Price
- £16.54
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 3mo ago

989Zé ENZO Mens Cargo Combat Jeans Casual Cotton Denim Straight Leg Pants Trousers Black 32W / 32L
- Price
- £17.38
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 9mo ago

Amazon Essentials Mens Heavyweight Low-Stretch Straight-Fit Mens Jeans Tinted Light Wash 33W / 34L
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 10mo ago

989Zé ENZO Mens Stretch Straight Leg Regular Fit Casual Cotton Classic 5 Pocket Basic Zipper Denim Jeans KZ127 Dark Blue 34W / 32L
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 11mo ago

BRAND KRUZE Mens Straight Leg Jeans Casual Cotton Regular Fit Denim Pants for All Waist Sizes KZ109 Black 32W / 27L
- Price
- £14.53
- Rating
- 4.2/5
- Reviews
- 648
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
40
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 54%
Open market
16%
- 989Zé ENZO31%
- Wrangler Authentics14%
- Levi's13%
- Ze ENZO11%
- Amazon Essentials10%
- BRAND KRUZE6%
- Open — no brand owns it (8 brands, 16%)
Demand
Mens Jeans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Mens Jeans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens jeans851K/yr
- jeans for men uk503K/yr
- jeans490K/yr
- levi 501 jeans for men255K/yr
- wrangler jeans for men uk172K/yr
- levis jeans men77K/yr
- black jeans mens98K/yr
- baggy jeans men103K/yr
- levis 501 mens jeans105K/yr
- wrangler69K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Jeans
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Jeans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









