- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £399K/yr3.4M searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 28%top-5 click share · 14 brands · 40 sellers
Flapen Score
Mens Jeans against its category
The dotted line is the Fashion average. Past it, Mens Jeans is stronger. Inside it, weaker.
Market
The Mens Jeans market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Jeans 3.4M times last year and spent an estimated £399K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £399Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- mens jeans851K searches a year
02 · Price
A sale here is worth £21.09.
Listings sell for £21.09 on average, from £9.53 to £59.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £21.09 that is £2K to £5K a year per listing.
- Average price
- £21.09inside the $15 to $100 sweet spot
- Price range
- £9.53–£59.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #74 within Jeans. It carries 18,039 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 58%
- Out of stock, average day
- 7.6%
- Average rank
- #74in Jeans
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,039per listing
- Listings tracked
- 83
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mens Jeans products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
989Zé ENZO Mens Stretch Straight Leg Regular Fit Casual Cotton Classic 5 Pocket Basic Zipper Denim Jeans KZ127 Dark Blue 34W / 32L
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 11mo ago
New Mens ENZO Stretch Straight Leg Regular Fit Classic Basic Denim Jeans (34W x 32L Mid Stonewash)
- Price
- £13.29
- Rating
- 4.3/5
- Reviews
- 10,419
- Age
- 9y ago
Levis Mens 501 Original Fit Jeans Do the Rump 34W / 30L
- Price
- £44.29
- Rating
- 4.4/5
- Reviews
- 66,596
- Age
- 5y ago
Wrangler Authentics Mens Classic Comfort-waist Jeans Blue Ocean 34W 30L UK
- Price
- £22.01
- Rating
- 4.3/5
- Reviews
- 84,659
- Age
- 2y ago
989Zé ENZO Mens Stretch Straight Leg Regular Fit Classic Denim Jeans All Waist Sizes EZ359 Black 32W / 32L
- Price
- £15.68
- Rating
- 4.3/5
- Reviews
- 1,325
- Age
- 3y ago
Trending
90-day click momentum
Amazon Essentials Mens Relaxed-Fit Workwear Mens Jeans Deep Brown 30W / 28L
- Price
- £16.54
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 3mo ago
Amazon Essentials Mens Heavyweight Low-Stretch Straight-Fit Mens Jeans Tinted Light Wash 33W / 34L
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 10mo ago
Lee Cooper Mens Jeans Classic Regular Fit with 5 Pockets Design Zip Fly & Belt Loop Heavy Duty Denim Wash Stretch Plain Casual Workwear Durable Utility Straight Leg Work Pants (Navy 42W / 29L)
- Price
- £16.19
- Rating
- 4.1/5
- Reviews
- 4,182
- Age
- 11y ago
Lee Cooper Mens Jeans Classic Regular Fit with 5 Pockets Design Zip Fly & Belt Loop Heavy Duty Denim Wash Stretch Plain Casual Workwear Durable Utility Straight Leg Work Pants (Navy 34W / 29L)
- Price
- £16.93
- Rating
- 4.1/5
- Reviews
- 4,182
- Age
- 11y ago
Levis Mens 511 Slim Jeans Blau (Rock Cod 1786) 32W / 32L
- Price
- £52.23
- Rating
- 4.4/5
- Reviews
- 23,232
- Age
- 11y ago
Newest
by launch dateAmazon Essentials Mens Relaxed-Fit Workwear Mens Jeans Deep Brown 30W / 28L
- Price
- £16.54
- Rating
- 4.2/5
- Reviews
- 469
- Age
- 3mo ago
989Zé ENZO Mens Cargo Combat Jeans Casual Cotton Denim Straight Leg Pants Trousers Black 32W / 32L
- Price
- £17.38
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 9mo ago
Amazon Essentials Mens Heavyweight Low-Stretch Straight-Fit Mens Jeans Tinted Light Wash 33W / 34L
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 10mo ago
989Zé ENZO Mens Stretch Straight Leg Regular Fit Casual Cotton Classic 5 Pocket Basic Zipper Denim Jeans KZ127 Dark Blue 34W / 32L
- Price
- £12.41
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 11mo ago
BRAND KRUZE Mens Straight Leg Jeans Casual Cotton Regular Fit Denim Pants for All Waist Sizes KZ109 Black 32W / 27L
- Price
- £14.53
- Rating
- 4.2/5
- Reviews
- 648
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
40
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
28%
Top 20: 54%
Open market
16%
- 989Zé ENZO31%
- Wrangler Authentics14%
- Levi's13%
- Ze ENZO11%
- Amazon Essentials10%
- BRAND KRUZE6%
- Open — no brand owns it (8 brands, 16%)
Demand
Mens Jeans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Mens Jeans search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens jeans851K/yr
- jeans for men uk503K/yr
- jeans490K/yr
- levi 501 jeans for men255K/yr
- wrangler jeans for men uk172K/yr
- levis jeans men77K/yr
- black jeans mens98K/yr
- baggy jeans men103K/yr
- levis 501 mens jeans105K/yr
- wrangler69K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Jeans
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
not Levi's quality
Poor quality
Larger than expected
poor fit
These were way too long
I looked closely at the size chart, I needed a 33 inch, really anything 32 inch to 34 inch is workable for me, so I saw it said 33.5 inch waist and 39 inch hips, I ordered the jeans, turns out I was ordering a 40 inch UK waist size, since these are a pain to go back as I have no printer I decided to just keep and tighten with a belt
too tight at waist, returned
the waistband is huge - i read reviews that said you should get a size smaller
Stitching was all wrong got the jeans
Jeans barely lasted 2 months before coming apart at the seams
Stitching is now starting to come undone
Jean material is very this for what is described as heavy duty workware
I not the description states 100% cotton which
I bought them purely for gardening to replace others that had ripped through poor material
Love
Excellent fit
No weird sizes
Fits Just perfect
decent quality jeans
501 jeans have a timeless quality and style
Good Quality
Great value
And they're not as expensive as other brands
Good price
Nice and comfortable
Excellent jeans smart and comfortable
very comfortable when traveling
I really wanted to give these jeans a good review as they are extremely comfortable due to their elasticity even though they make me feel as though they were meant for a generation or two older than myself
Stretchy as well
Fit perfectly and are very comfortable because they are stretchy
Return
5.4% Return rate 78% Fixable by listing
Larger than expected
poor fit
These were way too long
I looked closely at the size chart, I needed a 33 inch, really anything 32 inch to 34 inch is workable for me, so I saw it said 33.5 inch waist and 39 inch hips, I ordered the jeans, turns out I was ordering a 40 inch UK waist size, since these are a pain to go back as I have no printer I decided to just keep and tighten with a belt
too tight at waist, returned
the waistband is huge - i read reviews that said you should get a size smaller
only issue is they are really long - more like 34 leg
These were way too long
they are very long
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Jeans questions
Answered from the same tracked data.