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Mens Jackets

Mens Jackets shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 62Growth 23Conversion 7Competition 97Returns 35Price range 80Avg price 93Brand share 87Review moat 43Quality gap 72
This niche Category average

Is Mens Jackets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Jackets is a £544K/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Mens Jackets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.6% over the last 90 days and 0.6% of searches end in a purchase.

£544K

revenue / yr

Units sold / yr20K
Search volume / yr-3.6%4.3M
Conversion rate0.6%
Avg price£22.17

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers74 · 138
Top-5 product click share12%
Open market52%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 223 products

Sponsored placement87%
New entrants (1y)34· 5 succeeded
Avg rating4.3★
Avg reviews2,218

Top Mens Jackets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

74 rising

Sellers

138

Top-5 brand share

48%

Top 20: 78%

Top-5 click share

12%

Top 20: 34%

Open market

50%

  • 33,000ft14%
  • Trespass12%
  • Regatta10%
  • Outdoor Ventures7%
  • JiaYouLC4%
  • Lancry4%

Mens Jackets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.3MCVR0.6%Products223Brands74Top 5 Brands48%OOS Rate3.4%Rating4.3★Reviews2,218Avg BSR#72
350K250KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top Mens Jackets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waterproof jacket659K/yr
  • jacket453K/yr
  • mens jacket499K/yr
  • rain coats for women249K/yr
  • mens jackets371K/yr
  • jackets for men uk439K/yr
  • lightweight waterproof jacket135K/yr
  • rain jacket women117K/yr
  • mens waterproof jackets235K/yr
  • rain coat133K/yr

What reviews say buyers love and hate about Mens Jackets

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Value For Money16%

Not expensive

Size-Overall14%

not too tight

Quality-Overall14%

Well made and affordable

Water Resistance8%

Great value for money, and waterproof

Weight Light6%

Super lightweight

What buyers complain about

55% of reviews
Size-Overall21%

Too Tight Around the Armpits for Me

Water Resistance10%

it lost its water resistance very quickly

Quality-Overall9%

not very well made

Thickness3%

Very thin rips easily

Stitch/Finish/Polish3%

Stitches were loose

Mens Jackets return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Quality-Overall
5%
3Thin
4%
4Material Quality
3%
5Water Resistance
3%

Common Mens Jackets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Jackets 58/100 on Amazon United Kingdom — Worth a look. The niche generates £544K/yr across 223 tracked products. 5 of 34 products launched in the last 360 days are still selling. Search demand moved -3.6% over the last 90 days.
Search demand for Mens Jackets on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 6.0× the quietest.