mens jackets
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great£22.17avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£4.09–£61.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£544K£544K/yr · 4.3M searches
Review moat
Okay2,218.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens jackets is a £544K/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens jackets market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- £333K–£443K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 87%
- Out of stock
- 3.4%
- Avg brand age
- 53 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
74 rising
Sellers
138
Top-5 brand share
48%
Top 20: 78%
Top-5 click share
12%
Top 20: 34%
Open market
50%
- 33,000ft14%
- Trespass12%
- Regatta10%
- Outdoor Ventures7%
- JiaYouLC4%
- Lancry4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top mens jackets search terms
- waterproof jacket659K/yr
- jacket453K/yr
- mens jacket499K/yr
- rain coats for women249K/yr
- mens jackets371K/yr
- jackets for men uk439K/yr
- lightweight waterproof jacket135K/yr
- rain jacket women117K/yr
- mens waterproof jackets235K/yr
- rain coat133K/yr
Top mens jackets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Lightweight Rain Jackets Hooded Breathable Packable Running Raincoats Active Trench Windbreaker with Hideaway Hood for Cycling Hiking (Dried Rose-2XL/UK 18-20)
33,000ft£23.094.4★422 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.584.3★112 rev
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12
33,000ft£28.244.3★2,303 rev
Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL
Trespass£15.774.5★10,108 rev
Regatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black
Regatta£15.624.3★7,545 rev
Newest
by launch date
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
ADUDVLO£8.4845 rev
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.2774 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.58112 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.60112 rev
NORDIC OUTLAND Mens Lightweight Hooded Waterproof Rain Jacket Breathable Raincoat Shell for Outdoor Mountain Hiking (UK Alpha L Regular Regular Army Green)
NORDIC OUTLAND£34.511,004 rev
Trending
90-day click momentumRegatta Womens Pack-It III Jacket Waterproof Pack Away Hiking Walking Coat 28 Black
Regatta£15.624.3★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.604.3★
ADUDVLO Mens Lightweight Waterproof Jacket with Pockets Packable Hooded Windproof Rain Jacket for Travel Running & Hiking Includes Carry Pouch (UK Alpha L Regular Regular Black)
ADUDVLO£8.484.0★
Trespass Unisex Waterproof Packaway Jacket Qikpac Black in Size - XL
Trespass£15.774.5★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (M Black)
Lancry£12.584.3★
What buyers say about mens jackets
What buyers praise and complain about, mined from review topics.What buyers love
“Not expensive”
“not too tight”
“Well made and affordable”
“Great value for money, and waterproof”
“Super lightweight”
“keeps you warm”
“As advertised”
“Looks great, very comfortable, sizing accurate”
“Protects from wind”
“easy to use”
What buyers complain about
“Too Tight Around the Armpits for Me”
“it lost its water resistance very quickly”
“not very well made”
“Very thin rips easily”
“Stitches were loose”
“expensive for what it is”
“Not great no pockets only false ones”
“The zip has broken already”
“I am in process of complaining to Amazon about this as this is unfair and misleading”
“Also super thin”
Top return reasons
Common questions
- Is mens jackets profitable to sell on Amazon United Kingdom?
- The niche generates £544K/yr across 223 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mens jackets niche?
- 74 brands and 138 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in mens jackets?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 4.2%.
- When does demand for mens jackets peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the mens jackets niche?
- Listings span £4.09–£61.90; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 2,218 reviews — the moat a new listing must climb.