Mens Jackets

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £544K a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

0.6%

Market size, estimated

£544Ka year

Peak month

November6.0× the quietest month

Top search term

waterproof jacket659K searches a year

Listings sell for £22.17 on average, from £4.09 to £61.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £22.17 that is £0 to £2K a year per listing.

Average price

£22.17inside the $15 to $100 sweet spot

Price range

£4.09–£61.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #72 within Coats, Jackets & Gilets. It carries 2,218 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

92%

Out of stock, average day

3.4%

Average rank

#72in Coats, Jackets & Gilets

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,218per listing

Listings tracked

223

34 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months