mens hoodies
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-38.6% this quarter) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great£16.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.46–£43.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£309K£309K/yr · 4.1M searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad11,847.51avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens hoodies is a £309K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens hoodies market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £337K–£421K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 76%
- Out of stock
- 3.1%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
130
Top-5 brand share
53%
Top 20: 84%
Top-5 click share
14%
Top 20: 35%
Open market
43%
- Amazon Essentials26%
- adidas9%
- Gift Hub8%
- True Face5%
- LBL Leading the Better Life5%
- NIKE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Top mens hoodies search terms
- mens hoodies935K/yr
- hoodies for men uk651K/yr
- hoodie519K/yr
- mens hoodie409K/yr
- hoodies202K/yr
- mens zip up hoodies62K/yr
- black hoodie119K/yr
- mens hoodies zip up109K/yr
- zip up hoodie61K/yr
- adidas hoodie mens150K/yr
Top mens hoodies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Small (XS)
Gift Hub£9.234.4★569 rev
Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Large (XL)
Gift Hub£10.314.4★569 rev
Amazon Essentials Mens Sweatshirt Black X-Large
Amazon Essentials£14.094.3★59,223 rev
True Face Mens Pullover Hoodie Hooded Top Long Sleeve Fleece Jacket Black M
True Face£6.694.3★353 rev
D&H CLOTHING UK Premium Adult Unisex Premium XS-6XL Pullover Heavy Blended Hooded Fleece Jumper Work Wear Sweatshirt Hoodies Top Plain BNW Unisex Black
D&H CLOTHING UK£10.174.4★3,916 rev
Newest
by launch date
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white M
adidas£19.911,351 rev
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL
adidas£21.061,351 rev
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.181,351 rev
FM London Mens Essentials Hoodie - Slightly Oversized Hoodie Heavyweight Design Breathable Cotton Blend Pullover Black
FM London£9.88102 rev
Hello MrLin Cargo Hoodies For Men UK Tactical Sweatshirt Zip Up Hoodies Workout Gym Men Fashion Outdoor Work Hoodie Sweatshirts for men Grey
Hello MrLin£21.41140 rev
Trending
90-day click momentum
Amazon Essentials Girls Fleece Zip-Up Hoodie Sweatshirt Bright Pink 3 Years
Amazon Essentials£7.914.6★
Amazon Essentials Mens Full-Zip Fleece Hoodie (Available in Big & Tall) Charcoal Heather XS
Amazon Essentials£9.494.3★
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
Amazon Essentials£13.734.4★
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Grape M
Amazon Essentials£10.604.4★
Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green M
Amazon Essentials£13.144.4★
What buyers say about mens hoodies
What buyers praise and complain about, mined from review topics.What buyers love
“this is true to size”
“Decent quality”
“Good value for money”
“Really comfortable”
“keeps me warm”
“Decent material”
“As advertised”
“is quite soft especially on the inner face”
“Colour is good”
“the fabric is fairly thick”
What buyers complain about
“Too big”
“Garbage”
“Colour not as advertised”
“Very cheap materials used”
“My sons went extremely bobbly where is back pack sits after 1 day”
“So item not as listed”
“Thin”
“need longer arms”
“Poorly aligned stitching”
“however after just two weeks wear the zip has broken on one of them”
Top return reasons
Common questions
- Is mens hoodies profitable to sell on Amazon United Kingdom?
- The niche generates £309K/yr across 194 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens hoodies niche?
- 56 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in mens hoodies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.3%.
- When does demand for mens hoodies peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the mens hoodies niche?
- Listings span £2.46–£43.56; the average listing price is £16.83 (sweet spot $15–$100). The average incumbent carries 11,848 reviews — the moat a new listing must climb.