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Mens Hoodies

Maybe

The top 5 products take only 14% of clicks. But demand is soft, at -38.6% this quarter, so Mens Hoodies is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£309K/yr4.1M searches / yr
90-day growth
-38.6%search demand this quarter
Competition
14%top-5 click share · 56 brands · 130 sellers

Flapen Score

Mens Hoodies against its category

The dotted line is the Fashion average. Past it, Mens Hoodies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Hoodies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Hoodies 4.1M times last year and spent an estimated £309K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
0.4%
Market size, estimated
£309Ka year
Peak month
December6.9× the quietest month
Top search term
mens hoodies935K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £2.46 to £43.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £16.83 that is £2K to £4K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£2.46–£43.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #110 within Jumpers, Cardigans & Sweatshirts. It carries 11,848 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
3.1%
Average rank
#110in Jumpers, Cardigans & Sweatshirts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,848per listing
Listings tracked
194

04 · Newcomers

2 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Hoodies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

130

Est. top-5 brand share

53%

Top 20: 84%

Est. top-5 click share

14%

Top 20: 35%

Open market

43%

  • Amazon Essentials26%
  • adidas9%
  • Gift Hub8%
  • True Face5%
  • LBL Leading the Better Life5%
  • NIKE4%

Demand

Mens Hoodies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Mens Hoodies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens hoodies935K/yr
  • hoodies for men uk651K/yr
  • hoodie519K/yr
  • mens hoodie409K/yr
  • hoodies202K/yr
  • mens zip up hoodies62K/yr
  • black hoodie119K/yr
  • mens hoodies zip up109K/yr
  • zip up hoodie61K/yr
  • adidas hoodie mens150K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Hoodies

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Hoodies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data