How competitive is the Mens Hoodies niche on Amazon United Kingdom?

56 brands and 130 sellers compete in Mens Hoodies on Amazon United Kingdom. The top 5 Mens Hoodies products take 14% of clicks and its top 5 brands hold 53% of demand.

What do buyers complain about in Mens Hoodies?

Mens Hoodies buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Mens Hoodies niche?

Mens Hoodies sells for £16.83 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.46–£43.56. The average incumbent carries 11,848 reviews — the moat a new listing must climb.

Mens Hoodies

Mens Hoodies shows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-38.6% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mens Hoodies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Hoodies is a £309K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Mens Hoodies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -38.6% over the last 90 days and 0.4% of searches end in a purchase.

£309K

revenue / yr

Units sold / yr25K

Search volume / yr-38.6%4.1M

Conversion rate0.4%

Avg price£16.83

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers56 · 130

Top-5 product click share14%

Open market47%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 194 products

Top Mens Hoodies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Small (XS)

Price: £9.23
Rating: 4.4/5
Reviews: 569
Age: 5y ago

Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Large (XL)

Price: £10.31
Rating: 4.4/5
Reviews: 569
Age: 5y ago

Amazon Essentials Mens Sweatshirt Black X-Large

Price: £14.09
Rating: 4.3/5
Reviews: 59,223
Age: 6y ago

True Face Mens Pullover Hoodie Hooded Top Long Sleeve Fleece Jacket Black M

Price: £6.69
Rating: 4.3/5
Reviews: 353
Age: 2y ago

D&H CLOTHING UK Premium Adult Unisex Premium XS-6XL Pullover Heavy Blended Hooded Fleece Jumper Work Wear Sweatshirt Hoodies Top Plain BNW Unisex Black

Price: £10.17
Rating: 4.4/5
Reviews: 3,916
Age: 7y ago

Newest

by launch date

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white M

Price: £19.91
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL

Price: £21.06
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L

Price: £20.18
Rating: 4.5/5
Reviews: 1,351
Age: 1mo ago

FM London Mens Essentials Hoodie - Slightly Oversized Hoodie Heavyweight Design Breathable Cotton Blend Pullover Black

Price: £9.88
Rating: 3.7/5
Reviews: 102
Age: 10mo ago

Hello MrLin Cargo Hoodies For Men UK Tactical Sweatshirt Zip Up Hoodies Workout Gym Men Fashion Outdoor Work Hoodie Sweatshirts for men Grey

Price: £21.41
Rating: 4.4/5
Reviews: 140
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

130

Top-5 brand share

53%

Top 20: 84%

Top-5 click share

14%

Top 20: 35%

Open market

43%

Amazon Essentials26%
adidas9%
Gift Hub8%
True Face5%
LBL Leading the Better Life5%
NIKE4%

Mens Hoodies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.1MCVR0.4%Products194Brands56Top 5 Brands53%OOS Rate3.1%Rating4.3★Reviews11,848Avg BSR#110

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Top Mens Hoodies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens hoodies935K/yr -44.0%0.2% conv.
hoodies for men uk651K/yr -43.0%0.2% conv.
hoodie519K/yr -31.6%0.1% conv.
mens hoodie409K/yr -43.7%0.2% conv.
hoodies202K/yr -37.3%0.1% conv.
mens zip up hoodies62K/yr -11.9%0.3% conv.
black hoodie119K/yr -34.6%0.9% conv.
mens hoodies zip up109K/yr +17.9%0.3% conv.
zip up hoodie61K/yr +11.3%0.1% conv.
adidas hoodie mens150K/yr -52.4%0.4% conv.

What reviews say buyers love and hate about Mens Hoodies

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Size-Overall22%

“this is true to size”

Quality-Overall21%

“Decent quality”

Value For Money15%

“Good value for money”

Comfort-Overall7%

“Really comfortable”

Warmth7%

“keeps me warm”

What buyers complain about

61% of reviews

Size-Overall25%

“Too big”

Quality-Overall12%

“Garbage”

Color6%

“Colour not as advertised”

Material Quality5%

“Very cheap materials used”

Durability3%

“My sons went extremely bobbly where is back pack sits after 1 day”

Mens Hoodies return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

63%

2Quality-Overall

3Color

4Material Quality

5Zipper Quality

Common Mens Hoodies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Hoodies 52/100 on Amazon United Kingdom — Worth a look. The niche generates £309K/yr across 194 tracked products. 2 of 31 products launched in the last 360 days are still selling. Search demand moved -38.6% over the last 90 days.