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Mens Hoodies

Maybe

The top 5 products take only 14% of clicks. But demand is soft, at -38.6% this quarter, so Mens Hoodies is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£309K/yr4.1M searches / yr
90-day growth
-38.6%search demand this quarter
Competition
14%top-5 click share · 56 brands · 130 sellers

Flapen Score

Mens Hoodies against its category

The dotted line is the Fashion average. Past it, Mens Hoodies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Hoodies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Hoodies 4.1M times last year and spent an estimated £309K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
0.4%
Market size, estimated
£309Ka year
Peak month
December6.9× the quietest month
Top search term
mens hoodies935K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £2.46 to £43.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £16.83 that is £2K to £4K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£2.46–£43.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #110 within Jumpers, Cardigans & Sweatshirts. It carries 11,848 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
3.1%
Average rank
#110in Jumpers, Cardigans & Sweatshirts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,848per listing
Listings tracked
194

04 · Newcomers

Amazon counts 2 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mens Hoodies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

130

Top-5 brand share

53%

Top 20: 84%

Top-5 click share

14%

Top 20: 35%

Open market

43%

  • Amazon Essentials26%
  • adidas9%
  • Gift Hub8%
  • True Face5%
  • LBL Leading the Better Life5%
  • NIKE4%

Demand

Mens Hoodies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Mens Hoodies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens hoodies935K/yr
  • hoodies for men uk651K/yr
  • hoodie519K/yr
  • mens hoodie409K/yr
  • hoodies202K/yr
  • mens zip up hoodies62K/yr
  • black hoodie119K/yr
  • mens hoodies zip up109K/yr
  • zip up hoodie61K/yr
  • adidas hoodie mens150K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Hoodies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.41

Too big

Far too small

Very tight

Quality-Overall12%−0.04

Garbage

Poor quality

Did not seem same quality as normal ADIDAS

Color6%−0.10

Colour not as advertised

Not white

the colour is off

Material Quality5%−0.05

Very cheap materials used

Also,Thin material

Absolutely horrendous material

Durability3%−0.06

My sons went extremely bobbly where is back pack sits after 1 day

Went bobbly

Broken zip after two weeks wear

Love

Size-Overall22%+0.41

this is true to size

Fit well

Fits as expected

Quality-Overall21%−0.04

Decent quality

Good quality top looks great on

Good quality shirt for the price

Value For Money15%+2.04

Good value for money

Excellent value for money

Value for Money

Comfort-Overall7%+0.87

Really comfortable

Perfect for Everyday Comfort and Style

comfortable to wear

Warmth7%+0.42

keeps me warm

Feels cozy

Warm and cozy

Return

3.3% Return rate 82% Fixable by listing

Size-Overall63%██▇▇▇▇

Too big

Far too small

Very tight

Quality-Overall5%▆▅▅▅▇█

Garbage

Poor quality

Did not seem same quality as normal ADIDAS

Color4%▄▄▄▇▆█

Colour not as advertised

Not white

the colour is off

Material Quality4%▄▃▄▆█▇

Very cheap materials used

Also,Thin material

Absolutely horrendous material

Zipper Quality3%▆█▇▆▆█

however after just two weeks wear the zip has broken on one of them

Zip on wrong side

Broken zip after two weeks wear

FAQ

Common Mens Hoodies questions

Answered from the same tracked data.