Mens Handkerchiefs

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

10.8%

Market size, estimated

£475Ka year

Peak month

January5.8× the quietest month

Top search term

mens handkerchiefs153K searches a year

Listings sell for £7.88 on average, from £5.25 to £10.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.88 that is £24K to £32K a year per listing.

Average price

£7.88under the $15 to $100 sweet spot

Price range

£5.25–£10.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

£24K–£32K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Accessories. It carries 2,567 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,567per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months