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Mens Gloves Winter

Fail

Demand is soft, at -87.0% this quarter, so Mens Gloves Winter is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£128K/yr479K searches / yr
90-day growth
-87.0%search demand this quarter
Competition
35%top-5 click share · 38 brands · 69 sellers

Flapen Score

Mens Gloves Winter against its category

The dotted line is the Fashion average. Past it, Mens Gloves Winter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Gloves Winter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Gloves Winter 479K times last year and spent an estimated £128K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-87.0%
Conversion, latest week
3.3%
Market size, estimated
£128Ka year
Peak month
November70.4× the quietest month
Top search term
warm gloves40K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £3.01 to £14.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£3.01–£14.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #265 within Accessories. It carries 3,075 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
14.7%
Average rank
#265in Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,075per listing
Listings tracked
56

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mens Gloves Winter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

69

Est. top-5 brand share

51%

Top 20: 85%

Est. top-5 click share

35%

Top 20: 64%

Open market

44%

  • TRENDOUX12%
  • ARFNKIM12%
  • TOLEMI11%
  • CRAZY SHARK8%
  • ehsbuy7%
  • Origem5%

Demand

Mens Gloves Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 70.4×

Search terms

Top Mens Gloves Winter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • warm gloves40K/yr
  • mens gloves thermal64K/yr
  • mens thermal gloves89K/yr
  • mens winter gloves66K/yr
  • touchscreen gloves20K/yr
  • mens gloves & mittens15K/yr
  • gloves warm9K/yr
  • warm gloves men26K/yr
  • mens black gloves11K/yr
  • insulated gloves10K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Gloves Winter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Warmth”
18%of negative reviews mention “Warmth”
2.0%of orders come back
“They fail to keep fingers warm”
A buyer, on “Warmth”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mens Gloves Winter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data