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Mens Gloves Winter

Fail

Demand is soft, at -87.0% this quarter, so Mens Gloves Winter is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£128K/yr479K searches / yr
90-day growth
-87.0%search demand this quarter
Competition
35%top-5 click share · 38 brands · 69 sellers

Flapen Score

Mens Gloves Winter against its category

The dotted line is the Fashion average. Past it, Mens Gloves Winter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Gloves Winter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Gloves Winter 479K times last year and spent an estimated £128K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-87.0%
Conversion, latest week
3.3%
Market size, estimated
£128Ka year
Peak month
November70.4× the quietest month
Top search term
warm gloves40K searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £3.01 to £14.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.11 that is £2K to £4K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£3.01–£14.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #265 within Accessories. It carries 3,075 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
14.7%
Average rank
#265in Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,075per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mens Gloves Winter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

69

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

35%

Top 20: 64%

Open market

44%

  • TRENDOUX12%
  • ARFNKIM12%
  • TOLEMI11%
  • CRAZY SHARK8%
  • ehsbuy7%
  • Origem5%

Demand

Mens Gloves Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 70.4×

Search terms

Top Mens Gloves Winter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm gloves40K/yr
  • mens gloves thermal64K/yr
  • mens thermal gloves89K/yr
  • mens winter gloves66K/yr
  • touchscreen gloves20K/yr
  • mens gloves & mittens15K/yr
  • gloves warm9K/yr
  • warm gloves men26K/yr
  • mens black gloves11K/yr
  • insulated gloves10K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Gloves Winter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Warmth18%+2.37

They fail to keep fingers warm

Not warm

Didnt keep my hands warm

Size-Overall14%−0.04

Too big

Size is small

they are also quite short

Water Resistance7%−0.11

The are not water resistant

NOT WATERPROOF

Not waterproof or resistant

Quality-Overall6%+0.79

I got a pair that didn't go through quality control

Cheap rubbish

Poor quality

Durability5%−0.09

Easily damaged

Broke very easily

Not durable

Love

Warmth33%+2.37

Warm gloves

keep you warm

Comfy and warm

Quality-Overall13%+0.79

Decent quality

Great product very pleased with purchase

They feel well made

Size-Overall13%−0.04

Fit well

Size wise they fit beautifully

Fit snugly

Value For Money6%+0.16

Good price

Excellent value for money

Reasonably priced

Comfort-Overall5%+0.12

Comfortable

Comfortable gloves

comfortable to wear

Return

2.0% Return rate 79% Fixable by listing

Size-Overall69%▇▇▇██▇

Too big

Size is small

they are also quite short

Warmth6%█▅▃▃▂▄

They fail to keep fingers warm

Not warm

Didnt keep my hands warm

Quality-Overall4%▆▄▆█▅▁

I got a pair that didn't go through quality control

Cheap rubbish

Poor quality

Water Resistance2%▄█▅█▄▆

The are not water resistant

NOT WATERPROOF

Not waterproof or resistant

Stitch/Finish/Polish2%█▅▆▅▁▁

Poor Stitching Quality

all the stitching has started to become undone

Seams coming apart all over

FAQ

Common Mens Gloves Winter questions

Answered from the same tracked data.