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Mens Earrings

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -2.8% this quarter, so Mens Earrings is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£367K/yr789K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
69%top-5 click share · 14 brands · 17 sellers

Flapen Score

Mens Earrings against its category

The dotted line is the Fashion average. Past it, Mens Earrings is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Earrings 789K times last year and spent an estimated £367K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 789K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
789K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
2.9%
Market size, estimated
£367Ka year
Peak month
December2.0× the quietest month
Top search term
mens earrings295K searches a year

02 · Price

A sale here is worth £15.84.

Listings sell for £15.84 on average, from £5.07 to £44.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.84 that is £8K to £12K a year per listing.

Average price
£15.84inside the $15 to $100 sweet spot
Price range
£5.07–£44.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #354 within Jewellery. It carries 448 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#354in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
448per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mens Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£73K£110K£147K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Dochais38%
  • Miaofu16%
  • YIMERAIRE8%
  • Geveay6%
  • limerencia5%
  • ADRAMATA5%

Demand

Mens Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mens Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens earrings295K/yr
  • earrings for men85K/yr
  • mens earrings studs55K/yr
  • men earrings42K/yr
  • mens stud earrings38K/yr
  • boys earrings36K/yr
  • mens hoop earrings28K/yr
  • earrings men27K/yr
  • diamond earrings men18K/yr
  • mens earrings hoops24K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.16

Absolutely huge

Smaller than expected

Tiny stud rings

Thickness9%−0.09

Not very skinny

Awful, terrible thin post that bend and 'cubric zirconias' found in the finest pub car park

Quality-Overall9%+1.33

Cheap quality

Not the best quality

Quality issues

Adhesion/Stickiness6%−0.06

the clips have come loose

Ease Of Use6%−0.03

Hard to get on too short and fiddly

Love

Quality-Overall29%+1.33

Lovely earrings good quality

Good variety

Good quality

Value For Money25%+2.01

Good value

Great value for money

Great value

Size-Overall8%−0.16

fit great looked at a few

I bought these for my teenager boy who really likes them I like that it comes in different sizes

I liked the diff size options as i do have big ear lobes lol

Advertised Vs Actual Product6%+0.13

Exactly as described

Just as described

Just as described in pic

Allergies6%+0.64

causes no irritation

I haven't had any reaction to these

No irritation, good quality

Return

1.2% Return rate 76% Fixable by listing

Size-Overall51%▇▅██▆▅

Absolutely huge

Smaller than expected

Tiny stud rings

Advertised Vs Actual Product9%▁▄▇▆▄█
Metal Authenticity6%▁▁▄▄█▄
Quality-Overall4%▁█▁▃▂▁

Cheap quality

Not the best quality

Quality issues

Color4%▇▁▁▁█▅

Silver is immensely dull, almost grey

FAQ

Common Mens Earrings questions

Answered from the same tracked data.