mens earrings
Worth a lookShows low returns (1.2%), but soft demand (-2.8% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great447.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Price range
Great£5.07–£44.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£367K£367K/yr · 789K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens earrings is a £367K/yr Amazon United Kingdom market (789K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens earrings market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £238K–£317K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 41 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Dochais38%
- Miaofu16%
- YIMERAIRE8%
- Geveay6%
- limerencia5%
- ADRAMATA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top mens earrings search terms
- mens earrings295K/yr
- earrings for men85K/yr
- mens earrings studs55K/yr
- men earrings42K/yr
- mens stud earrings38K/yr
- boys earrings36K/yr
- mens hoop earrings28K/yr
- earrings men27K/yr
- diamond earrings men18K/yr
- mens earrings hoops24K/yr
Top mens earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dochais 2 Pairs Cubic Zirconia Stud Earrings for Women Men 18K Gold Plated Hypoallergenic 925 Sterling Silver Post Earrings Round & Square Brilliant Simulated Diamond Earring Studs Silver Gold
Dochais£8.004.4★1,193 rev
Mens Earrings Silver Diamond Earring Men Women Cubic Zirconia Stud Earrings White Gold Sterling Silver Tiny Diamond Stud Earring 6mm
Miaofu£23.564.4★244 rev
YIMERAIRE Moissanite Earrings 3MM Diamond Stud Earrings For Women Men 925 Sterling Silver Screw Back Ear Stud Shiny Hypoallergenic White Gold Lab Grown Moissanite Studs -Gifts for Her Him
YIMERAIRE£22.754.3★415 rev
Geveay Mens Silver Earrings Hypoallergenic Sterling Silver Stud Earrings For Men Brilliant Round Cut Diamond Cubic Zirconia Silver Stud Earrings Gifts For Men Women
Geveay£11.063.9★97 rev
Limerencia Hypoallergenic G23 Pure Titanium Pairs Small Huggie Hoop Earrings Lightweight Cartilage Hoops Small Cubic Zirconia Cuff Earrings Mini Piercing Jewelry for Women Men
limerencia£10.824.5★487 rev
Newest
by launch dateGeveay Mens Silver Earrings Hypoallergenic Sterling Silver Stud Earrings For Men Brilliant Round Cut Diamond Cubic Zirconia Silver Stud Earrings Gifts For Men Women
Geveay£11.0697 rev
ADRAMATA Moissanite Earrings for Women and Men 925 Sterling Silver Hypoallergenic Simulated Diamond Earrings D Colour VVS1 Brilliant Halo Moissanite 14K White Gold Plated Flat Back Studs
ADRAMATA£22.47138 rev
YADOCA 8 Pairs Mens Earrings Black Earrings for Men Stainless Steel Hypoallergenic Ear Piercing Black Hoop Earrings for Men Boys Style A
YADOCA£8.59451 rev
Ymapinc 4 Pairs Cubic Zirconia Earrings Studs Square Earrings for Men Anti-sensitive Earrings Studs Stud Earrings for Men Women
Ymapinc£6.2365 rev
Dochais 12 Pairs Mens Earrings Silver Earring for Men Women CZ Round & Square Ear Studs Cubic Zirconia Earrings Studs Set Mens Earring Hypoallergenic for Women Size: 3/4/5/6/7/8mm (Silver)
Dochais£10.61397 rev
Trending
90-day click momentum
Men Earrings Studs Diamond Earrings Men Sterling Silver Cubic Zirconia Studs Nickle Free Cz Earring 8mm Diamond Stud Screw Back
jiamiaoi£25.454.1★
KRKC Moissanite Stud Earrings for Women Men 0.6-3CT Lab Created Diamond Earrings 14K White Gold Plated Hypoallergenic Secure Solitaire Studs Sterling Silver Jewellery Birthday Gift for Wife Mum
KRKC & CO keep real keep champion£34.694.6★
Lab Grown Diamond Stud Earrings D Color VVS1 Moissanite Earrings 925 Sterling Silver 5MM White Gold Studs Earrings with Gift Box - Wedding Anniversary Birthday Mothers Day Gifts For Him/Her
YIMERAIRE£44.474.3★
Mens Earrings Silver Diamond Earring Men Women Cubic Zirconia Stud Earrings White Gold Sterling Silver Tiny Diamond Stud Earring 6mm
Miaofu£23.564.4★
3 Pairs Sterling Silver Hoop Earrings for Women S925 Huggie Hoop Earrings With Cubic Zirconia Small Cartilage Sleepers Huggie Hinged Earrings Set for Girls Men
PRETOLE£7.314.3★
What buyers say about mens earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely earrings good quality”
“Good value”
“fit great looked at a few”
“Exactly as described”
“causes no irritation”
“Nice shine”
“Silver delights”
“easy to put on comfortable to wear”
“they havent rusted”
“Stylish”
What buyers complain about
“Absolutely huge”
“Not very skinny”
“Cheap quality”
“the clips have come loose”
“Hard to get on too short and fiddly”
“Expensive looking”
“Broke”
“Uncomfortable”
“Silver is immensely dull, almost grey”
“I suddenly developed some kind of allergy”
Top return reasons
Common questions
- Is mens earrings profitable to sell on Amazon United Kingdom?
- The niche generates £367K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens earrings niche?
- 14 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in mens earrings?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.2%.
- When does demand for mens earrings peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the mens earrings niche?
- Listings span £5.07–£44.47; the average listing price is £15.84 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.