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Mens Dungarees

Fail

Buyers convert on only 0.4% of searches, so Mens Dungarees is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£29K/yr288K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
36%top-5 click share · 16 brands · 35 sellers

Flapen Score

Mens Dungarees against its category

The dotted line is the Fashion average. Past it, Mens Dungarees is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Dungarees market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Dungarees 288K times last year and spent an estimated £29K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
0.4%
Market size, estimated
£29Ka year
Peak month
October2.6× the quietest month
Top search term
mens dungarees67K searches a year

02 · Price

A sale here is worth £22.48.

Listings sell for £22.48 on average, from £12.73 to £30.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.48 that is £0 to £2K a year per listing.

Average price
£22.48inside the $15 to $100 sweet spot
Price range
£12.73–£30.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Dungarees. It carries 2,860 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
73%
Out of stock, average day
1.8%
Average rank
#54in Dungarees
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,860per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mens Dungarees products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

35

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

21%

  • 989Zé ENZO32%
  • MAZALAT work wear24%
  • YOUTHUP12%
  • Portwest4%
  • ART.MAS4%
  • Enzo4%

Demand

Mens Dungarees search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Mens Dungarees search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens dungarees67K/yr
  • bib and brace overalls for men59K/yr
  • dungarees mens46K/yr
  • bib and brace overalls16K/yr
  • work dungarees for men uk19K/yr
  • bib and brace18K/yr
  • mens dungarees denim12K/yr
  • mens bib and brace overalls8K/yr
  • work dungarees7K/yr
  • dungarees men8K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Dungarees

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.45

Fit is very small

So not the best on sizes at all, disappointing

Sizes are huge

Value For Money13%−0.04

deffo not worth the money

Comfort-Overall6%+0.58

not comfortable to wear

Material Quality6%−0.08

Thin material

Strap/String Quality4%

Great idea, poor execution – straps wont stay put

Love

Quality-Overall36%+3.10

Good quality

Fantastic quality overalls

Pretty good overall

Size-Overall12%−0.45

Great fit

Good fit. M - 5ft 8in

this just fits me. just

Comfort-Overall11%+0.58

Comfy overall

comfortable easy to wear

nice and roomy

Advertised Vs Actual Product6%+0.53

Does what its supposed to do

Value For Money6%−0.04

Value for money

Very good value for money

They are really good value

Return

4.9% Return rate 90% Fixable by listing

Size-Overall79%▆▇█▇█▇

Fit is very small

So not the best on sizes at all, disappointing

Sizes are huge

Material Quality2%▁█▁▆▅▁

Thin material

Thigh Fit2%█▆▅▁▆▁
Quality-Overall2%█▆▁▁▁▅
Waist Fit2%▁▄▁█▁▁

FAQ

Common Mens Dungarees questions

Answered from the same tracked data.