mens dungarees
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£22.48avg listing price — sweet spot $15–$100
Price range
Great£12.73–£30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,859.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 288K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens dungarees is a £29K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens dungarees market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 75%
- Out of stock
- 1.8%
- Avg brand age
- 61 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
35
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
36%
Top 20: 73%
Open market
21%
- 989Zé ENZO32%
- MAZALAT work wear24%
- YOUTHUP12%
- Portwest4%
- ART.MAS4%
- Enzo4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -25.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Top mens dungarees search terms
- mens dungarees67K/yr
- bib and brace overalls for men59K/yr
- dungarees mens46K/yr
- bib and brace overalls16K/yr
- work dungarees for men uk19K/yr
- bib and brace18K/yr
- mens dungarees denim12K/yr
- mens bib and brace overalls8K/yr
- work dungarees7K/yr
- dungarees men8K/yr
Top mens dungarees products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
989Zé ENZO Mens Denim Jeans EZD390 Designer Cotton Dungarees Overalls Heavy Duty Waist Sizes 30-50 LSW 38 R
989Zé ENZO£20.004.1★317 rev
Work Bib and Brace Overalls Overalls Men Bib and Brace Dungarees Mens Made in EU Mazalat Protective Coverall S -3XL Size - Made in EU - Work Trousers for Man Lots of Colors Black M
MAZALAT work wear£21.264.1★5,776 rev
Enzo EZD390 MSW 38 REGULAR
Enzo£19.574.2★1,405 rev
GREAT BIKERS GEAR - Mens bib overalls Denim Dungarees Jeans Brace big and tall key Pro Heavy Duty Workwear Mario Cargo
GREAT BIKERS GEAR£29.514.0★270 rev
989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (34 Black)
989Zé ENZO£19.054.1★629 rev
Newest
by launch date
YOUTHUP Mens Blue Denim Dungarees Casual Fashion Straight Jeans Multiple Pockets Overalls Work Wear Dungaree Dark Blue XL
YOUTHUP£18.848 rev
Felcia Denim Overalls for Men Jean Shorts Adjustable Straps Jumpsuit Loose Fit Work Bibs Coveralls with Pockets 2025 (B-Blue L)
Felcia£21.874 rev
YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Light Blue M
YOUTHUP£24.2618 rev
YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Dark Blue XL
YOUTHUP£22.8018 rev
YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Dark Blue L
YOUTHUP£23.6818 rev
Trending
90-day click momentumYOUTHUP Mens Blue Denim Dungarees Casual Fashion Straight Jeans Multiple Pockets Overalls Work Wear Dungaree Dark Blue XL
YOUTHUP£18.843.1★
989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (40 Blue)
989Zé ENZO£19.554.1★
WORK IDEA Mens Work Dungarees Casual Bib Overalls with Elasticated Back and Storage Pockets Suitable for Construction Painting and Mechanic
WORK IDEA£19.394.3★
Felcia Denim Overalls for Men Jean Shorts Adjustable Straps Jumpsuit Loose Fit Work Bibs Coveralls with Pockets 2025 (B-Blue L)
Felcia£21.874.5★
989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (34 Dark Blue)
989Zé ENZO£19.054.1★
What buyers say about mens dungarees
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great fit”
“Comfy overall”
“Does what its supposed to do”
“Value for money”
“The material is excellent quality”
“Ideal for a car mechanic will purchase again when needed”
“they have lots of pockets”
“a well made garment with elasticated straps”
“durable in the washing machine”
What buyers complain about
“Fit is very small”
“deffo not worth the money”
“not comfortable to wear”
“Thin material”
“Great idea, poor execution – straps wont stay put”
“As this is a work wear company I was hoping these might be waterproof. It did not say in the description”
“theyre not very stretchy -”
Top return reasons
Common questions
- Is mens dungarees profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the mens dungarees niche?
- 16 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in mens dungarees?
- Top complaints mined from reviews: Size-Overall, Value For Money, Comfort-Overall. The return rate is 4.9%.
- When does demand for mens dungarees peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the mens dungarees niche?
- Listings span £12.73–£30.42; the average listing price is £22.48 (sweet spot $15–$100). The average incumbent carries 2,860 reviews — the moat a new listing must climb.