mens dressing gowns
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-26.2% this quarter) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.81avg listing price — sweet spot $15–$100
Price range
Great£10.82–£44.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£283K£283K/yr · 1.4M searches
Review moat
Bad4,735.46avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens dressing gowns is a £283K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens dressing gowns market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £282K–£376K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #534
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 86%
- Out of stock
- 15.8%
- Avg brand age
- 62 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
35
Top-5 brand share
73%
Top 20: 96%
Top-5 click share
21%
Top 20: 51%
Open market
25%
- NY Threads32%
- U2SKIIN22%
- Get Trend13%
- Vulcanodon4%
- Amazon Essentials2%
- Snuggaroo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top mens dressing gowns search terms
- mens dressing gowns420K/yr
- dressing gown men280K/yr
- mens dressing gown178K/yr
- mens lightweight dressing gown32K/yr
- mens dressing gowns lightweight23K/yr
- bath robes for men40K/yr
- bathrobe men42K/yr
- mens cotton dressing gowns14K/yr
- mens bathrobe37K/yr
- dressing gown mens37K/yr
Top mens dressing gowns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
U2SKIIN Mens Fleece Dressing Gown Hooded Robe Plush Bathrobe (Black/Burgundy L/XL)
U2SKIIN£20.404.5★17,023 rev
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Large Grey
NY Threads£13.294.4★7,163 rev
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Medium Navy
NY Threads£12.824.4★7,163 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.594.5★301 rev
NY Threads Luxury Men Dressing Gown Super Soft Fleece Bath Robe Cozy Shawl Collar Loungewear and Nightwear X-Large Grey
NY Threads£13.134.5★6,001 rev
Newest
by launch dateGet Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.59301 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (XL Grey)
Get Trend£16.69301 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Grey)
Get Trend£16.86301 rev
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Navy)
Get Trend£16.31301 rev
Snuggaroo Mens Soft Fleece Hooded Dressing Gown - Black/Grey - Large
Snuggaroo£17.111,939 rev
Trending
90-day click momentumGet Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.594.5★
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (XL Grey)
Get Trend£16.694.5★
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Medium Navy
NY Threads£12.824.4★
Vulcanodon Mens Robe Big and Tall with Hood Full Length Plush Robes for Men Long Fleece Bathrobe (Dark Grey L/XL)
Vulcanodon£22.714.5★
NY Threads Luxury Men Dressing Gown Super Soft Fleece Bath Robe Cozy Shawl Collar Loungewear and Nightwear X-Large Black
NY Threads£10.824.5★
What buyers say about mens dressing gowns
What buyers praise and complain about, mined from review topics.What buyers love
“Fair priced for the quality”
“Good fitting bathrobe”
“Excellent value for money”
“Very comfortable”
“VERY LOVELY SOFT FABRIC”
“Great bathrobe ideal for warmer days”
“Lightweight and comfortable”
“As advertised”
“It washes and drys well too”
“Lovely material”
What buyers complain about
“The arms are too short”
“cheaply made”
“Crappy material dont like it - do not recommend”
“Not that thick”
“Fits well although sleeves slightly long”
“Not true”
“Had a wierd smell to it, disgusting really”
“I dont think it would keep you warm at all”
“Very poor stitching”
“Like previous reviews, arms way too long”
Top return reasons
Common questions
- Is mens dressing gowns profitable to sell on Amazon United Kingdom?
- The niche generates £283K/yr across 107 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mens dressing gowns niche?
- 30 brands and 35 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in mens dressing gowns?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.5%.
- When does demand for mens dressing gowns peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- What does it cost to enter the mens dressing gowns niche?
- Listings span £10.82–£44.27; the average listing price is £18.81 (sweet spot $15–$100). The average incumbent carries 4,735 reviews — the moat a new listing must climb.