Mens Dressing Gowns

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-26.2%

Conversion, latest week

1.1%

Market size, estimated

£283Ka year

Peak month

December8.2× the quietest month

Top search term

mens dressing gowns420K searches a year

Listings sell for £18.81 on average, from £10.82 to £44.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.81 that is £2K to £5K a year per listing.

Average price

£18.81inside the $15 to $100 sweet spot

Price range

£10.82–£44.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #534 within Nightwear. It carries 4,735 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

70%

Out of stock, average day

15.8%

Average rank

#534in Nightwear

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,735per listing

Listings tracked

107

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

25

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months