Mens Dressing Gowns
Mens Dressing Gowns shows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-26.2% this quarter) keeps it on the watch list.
Flapen Score
Is Mens Dressing Gowns profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mens Dressing Gowns is a £283K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Mens Dressing Gowns: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.2% over the last 90 days and 1.1% of searches end in a purchase.
£283K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 107 products
Top Mens Dressing Gowns products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
U2SKIIN Mens Fleece Dressing Gown Hooded Robe Plush Bathrobe (Black/Burgundy L/XL)
- Price
- £20.40
- Rating
- 4.5/5
- Reviews
- 17,023
- Age
- 5y ago
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Large Grey
- Price
- £13.29
- Rating
- 4.4/5
- Reviews
- 7,163
- Age
- 5y ago
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Medium Navy
- Price
- £12.82
- Rating
- 4.4/5
- Reviews
- 7,163
- Age
- 5y ago
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
- Price
- £16.59
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
NY Threads Luxury Men Dressing Gown Super Soft Fleece Bath Robe Cozy Shawl Collar Loungewear and Nightwear X-Large Grey
- Price
- £13.13
- Rating
- 4.5/5
- Reviews
- 6,001
- Age
- 7y ago
Trending
90-day click momentumGet Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
- Price
- £16.59
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (XL Grey)
- Price
- £16.69
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Medium Navy
- Price
- £12.82
- Rating
- 4.4/5
- Reviews
- 7,163
- Age
- 5y ago
Vulcanodon Mens Robe Big and Tall with Hood Full Length Plush Robes for Men Long Fleece Bathrobe (Dark Grey L/XL)
- Price
- £22.71
- Rating
- 4.5/5
- Reviews
- 1,731
- Age
- 3y ago
NY Threads Luxury Men Dressing Gown Super Soft Fleece Bath Robe Cozy Shawl Collar Loungewear and Nightwear X-Large Black
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 6,001
- Age
- 7y ago
Newest
by launch dateGet Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
- Price
- £16.59
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (XL Grey)
- Price
- £16.69
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Grey)
- Price
- £16.86
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (2XL Navy)
- Price
- £16.31
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 9mo ago
Snuggaroo Mens Soft Fleece Hooded Dressing Gown - Black/Grey - Large
- Price
- £17.11
- Rating
- 4.5/5
- Reviews
- 1,939
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
35
Top-5 brand share
73%
Top 20: 96%
Top-5 click share
21%
Top 20: 51%
Open market
25%
- NY Threads32%
- U2SKIIN22%
- Get Trend13%
- Vulcanodon4%
- Amazon Essentials2%
- Snuggaroo2%
Mens Dressing Gowns demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Top Mens Dressing Gowns search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mens dressing gowns420K/yr
- dressing gown men280K/yr
- mens dressing gown178K/yr
- mens lightweight dressing gown32K/yr
- mens dressing gowns lightweight23K/yr
- bath robes for men40K/yr
- bathrobe men42K/yr
- mens cotton dressing gowns14K/yr
- mens bathrobe37K/yr
- dressing gown mens37K/yr
What reviews say buyers love and hate about Mens Dressing Gowns
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Fair priced for the quality”
“Good fitting bathrobe”
“Excellent value for money”
“Very comfortable”
“VERY LOVELY SOFT FABRIC”
What buyers complain about
68% of reviews“The arms are too short”
“cheaply made”
“Crappy material dont like it - do not recommend”
“Not that thick”
“Fits well although sleeves slightly long”
Mens Dressing Gowns return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mens Dressing Gowns questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
