Mens Dressing Gowns

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-26.2%

Conversion, latest week

1.1%

Market size, estimated

£283Ka year

Peak month

December8.2× the quietest month

Top search term

mens dressing gowns420K searches a year

Listings sell for £18.81 on average, from £10.82 to £44.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.81 that is £2K to £5K a year per listing.

Average price

£18.81inside the $15 to $100 sweet spot

Price range

£10.82–£44.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #534 within Nightwear. It carries 4,735 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

70%

Out of stock, average day

15.8%

Average rank

#534in Nightwear

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,735per listing

Listings tracked

107

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

25

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months