How competitive is the Mens Denim Shorts niche on Amazon United Kingdom?

20 brands and 31 sellers compete in Mens Denim Shorts on Amazon United Kingdom. The top 5 Mens Denim Shorts products take 24% of clicks and its top 5 brands hold 71% of demand.

What does it cost to enter the Mens Denim Shorts niche?

Mens Denim Shorts sells for £18.32 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.20–£30.70. The average incumbent carries 2,348 reviews — the moat a new listing must climb.

Mens Denim Shorts

Mens Denim Shorts shows demand growing +251.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Mens Denim Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Denim Shorts is a £35K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 60/100.

Mens Denim Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +251.8% over the last 90 days and 0.9% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr2K

Search volume / yr+251.8%218K

Conversion rate0.9%

Avg price£18.32

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 31

Top-5 product click share24%

Open market29%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 87 products

Top Mens Denim Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

989Zé ENZO Denim Shorts Mens Stretch Belted Turn Up Knee Length Casual Fit Summer Holiday Short with Belt EZS648 Light Blue 38 & EZBELTS408 Grey L

Price: £14.35
Rating: 4.8/5
Reviews: 32
Age: 1y ago

989Zé ENZO Mens Shorts EZS404 Raw Combat Cargo Pockets Casual Knee Length Denim Half Pants LSW 34

Price: £18.59
Rating: 4.4/5
Reviews: 681
Age: 3y ago

GINGTTO Mens Slim Stretch Denim Shorts Casual Skinny Short Jeans for Men Hemmed Short Blue 32

Price: £23.30
Rating: 4.4/5
Reviews: 4,322
Age: 2y ago

989Zé ENZO Mens Stretch Denim Shorts Above Knee Roll Up Summer Half Pant Jeans Bottoms EZS648 Shorts LSW 40 Light Blue

Price: £13.89
Rating: 4.5/5
Reviews: 209
Age: 1y ago

Crosshatch Mens Stretch Denim Shorts Belted Knee Length Roll Up Faded Casual New Mid Wash 34W

Price: £15.71
Rating: 4.4/5
Reviews: 577
Age: 5y ago

Newest

by launch date

Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Vintage Blue 36W

Price: £17.52
Rating: 4.4/5
Reviews: 280
Age: 5mo ago

Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Dark Wash 34W

Price: £13.84
Rating: 4.4/5
Reviews: 280
Age: 5mo ago

Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Black 34W

Price: £14.85
Rating: 4.4/5
Reviews: 280
Age: 5mo ago

Amazon Essentials Mens Heavyweight Stretch Straight-Fit Denim Shorts 22.9 cm Authentic Medium Wash 32W

Price: £15.52
Rating: 4.3/5
Reviews: 362
Age: 6mo ago

ZOXOZ Mens Denim Shorts Classic Stretch Chino Jeans Short Casual Summer Wash Straight Fit Cotton Blend Denim Blue 3XL

Price: £18.23
Rating: 4.3/5
Reviews: 97
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

24%

Top 20: 55%

Open market

24%

989Zé ENZO28%
Amazon Essentials14%
GINGTTO13%
Xact9%
ZOXOZ7%
Crosshatch5%

Top Mens Denim Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens denim shorts75K/yr +219.6%0.3% conv.
denim shorts mens49K/yr +288.7%0.4% conv.
jean shorts men29K/yr +267.2%0.3% conv.
mens jeans shorts23K/yr +299.6%0.3% conv.
mens jean shorts14K/yr +252.2%0.3% conv.
denim shorts men11K/yr +247.6%0.2% conv.
denim shorts for men7K/yr +278.5%0.3% conv.
mens shorts denim5K/yr +257.4%0.3% conv.
mini denim shorts5K/yr +156.0%0.0% conv.

What reviews say buyers love and hate about Mens Denim Shorts

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Size-Overall49%

“Fits perfect”

Quality-Overall22%

“those shorts are good quality”

Comfort-Overall12%

“Very comfortable and I like them”

Value For Money8%

“shape at great value”

Waist Fit3%

“the waist size 36 is ok”

What buyers complain about

93% of reviews

Size-Overall42%

“2 sizes too small”

Color21%

“The light gray colour is much darker than the picture on Amazon”

Quality-Overall19%

“Disappointed really with a premium brand”

Stitch/Finish/Polish7%

“Poor finish”

Strap/String Quality4%

“Nice colour really soft smart shorts chose to except a partial refund as the string cord was hanging on literally”

Mens Denim Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

92%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

56%

2Waist Fit

16%

3Thigh Fit

4Color

5Length

Common Mens Denim Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Denim Shorts 60/100 on Amazon United Kingdom — Worth a look. The niche generates £35K/yr across 87 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved +251.8% over the last 90 days.

Mens Denim Shorts buyers on Amazon United Kingdom complain most about Size-Overall, Color, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.2%.