mens denim shorts
Worth a lookShows demand growing +251.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+251.8%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Avg price
Great£18.32avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£8.20–£30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,347.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 218K searches
According to Flapen's Amazon United Kingdom niche tracking, mens denim shorts is a £35K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens denim shorts market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£27K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 79%
- Out of stock
- 4.2%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
24%
Top 20: 55%
Open market
24%
- 989Zé ENZO28%
- Amazon Essentials14%
- GINGTTO13%
- Xact9%
- ZOXOZ7%
- Crosshatch5%
Top mens denim shorts search terms
- mens denim shorts75K/yr
- denim shorts mens49K/yr
- jean shorts men29K/yr
- mens jeans shorts23K/yr
- mens jean shorts14K/yr
- denim shorts men11K/yr
- denim shorts for men7K/yr
- mens shorts denim5K/yr
- mini denim shorts5K/yr
Top mens denim shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
989Zé ENZO Denim Shorts Mens Stretch Belted Turn Up Knee Length Casual Fit Summer Holiday Short with Belt EZS648 Light Blue 38 & EZBELTS408 Grey L
989Zé ENZO£14.354.8★32 rev
989Zé ENZO Mens Shorts EZS404 Raw Combat Cargo Pockets Casual Knee Length Denim Half Pants LSW 34
989Zé ENZO£18.594.4★681 rev
GINGTTO Mens Slim Stretch Denim Shorts Casual Skinny Short Jeans for Men Hemmed Short Blue 32
GINGTTO£23.304.4★4,322 rev
989Zé ENZO Mens Stretch Denim Shorts Above Knee Roll Up Summer Half Pant Jeans Bottoms EZS648 Shorts LSW 40 Light Blue
989Zé ENZO£13.894.5★209 rev
Crosshatch Mens Stretch Denim Shorts Belted Knee Length Roll Up Faded Casual New Mid Wash 34W
Crosshatch£15.714.4★577 rev
Newest
by launch date
Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Vintage Blue 36W
Amazon Essentials£17.52280 rev
Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Dark Wash 34W
Amazon Essentials£13.84280 rev
Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Black 34W
Amazon Essentials£14.85280 rev
Amazon Essentials Mens Heavyweight Stretch Straight-Fit Denim Shorts 22.9 cm Authentic Medium Wash 32W
Amazon Essentials£15.52362 rev
ZOXOZ Mens Denim Shorts Classic Stretch Chino Jeans Short Casual Summer Wash Straight Fit Cotton Blend Denim Blue 3XL
ZOXOZ£18.2397 rev
Trending
90-day click momentumAmazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Black 34W
Amazon Essentials£14.854.4★
Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Dark Wash 34W
Amazon Essentials£13.844.4★
Amazon Essentials Mens Straight Fit 7 (18cm) Stretch 5-Pocket Jean Shorts Stone 34W
Amazon Essentials£10.484.3★
Amazon Essentials Mens Rigid Relaxed-Fit Denim Shorts 25.4 cm Vintage Blue 36W
Amazon Essentials£17.524.4★
Amazon Essentials Mens Straight Fit 7 (18cm) Stretch 5-Pocket Jean Shorts Dark Grey 34W
Amazon Essentials£11.814.3★
What buyers say about mens denim shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“those shorts are good quality”
“Very comfortable and I like them”
“shape at great value”
“the waist size 36 is ok”
“Just right”
“Nice design”
What buyers complain about
“2 sizes too small”
“The light gray colour is much darker than the picture on Amazon”
“Disappointed really with a premium brand”
“Poor finish”
“Nice colour really soft smart shorts chose to except a partial refund as the string cord was hanging on literally”
Top return reasons
Common questions
- Is mens denim shorts profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 87 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +251.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the mens denim shorts niche?
- 20 brands and 31 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mens denim shorts?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.2%.
- What does it cost to enter the mens denim shorts niche?
- Listings span £8.20–£30.70; the average listing price is £18.32 (sweet spot $15–$100). The average incumbent carries 2,348 reviews — the moat a new listing must climb.