Is mens cardigans profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 141 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the mens cardigans niche?

40 brands and 57 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in mens cardigans?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.

When does demand for mens cardigans peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the mens cardigans niche?

Listings span £8.31–£39.24; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 2,688 reviews — the moat a new listing must climb.

mens cardigans

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great£20.17

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great£8.31–£39.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,687.88

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£87K

£87K/yr · 623K searches

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, mens cardigans is a £87K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mens cardigans market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £50K–£61K; units × avg price
Conversion rate: 0.7%
Avg BSR: #62
Page quality: 0%
Prime: 78%
Sponsored: 91%
Out of stock: 24.6%
Avg brand age: 50 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

17%

Top 20: 41%

Open market

45%

Amazon Essentials32%
PJ PAUL JONES6%
Kallspin5%
Hisir5%
R G Clothing4%
yuyungongsi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top mens cardigans search terms

mens cardigans252K/yr -35.3%0.4% conv.
mens cardigan68K/yr -24.6%0.3% conv.
cardigans for men uk75K/yr -39.3%0.1% conv.
mens zip up cardigan41K/yr -20.3%0.3% conv.
mens cardigans with pockets35K/yr +7.8%0.5% conv.
mens cardigans with zipper and pockets21K/yr -17.7%0.3% conv.
cardigan men19K/yr -31.9%0.2% conv.
mens zip up cardigans17K/yr -27.2%0.4% conv.
men cardigan16K/yr -33.6%0.0% conv.
mens black cardigan9K/yr -28.2%0.6% conv.

All search terms

Top mens cardigans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Cotton Cardigan Sweater Blue Heather XL

Amazon Essentials£12.774.4★13,997 rev

Amazon Essentials Mens Cotton Cardigan Sweater Black XS

Amazon Essentials£13.674.4★13,997 rev

Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small

Amazon Essentials£9.314.4★13,997 rev

Hisir Mens Knit Cardigans Jumpers Lightweight Classic Soft Wool V Neck Cardigan with Buttons Long Sleeve Knitwear Pullover Sweaters for Men Mens Gift (Black L)

Hisir£17.604.2★650 rev

yuyungongsi Mens Cardigans with Buttons Classic Mens Cardigans for Men UK with Pockets Gentleman v Neck Mens Jumper Grey Black Knitted Sweatshirts Jumpers for Men UK Light Gray L

yuyungongsi£22.364.5★586 rev

Newest

by launch date

Mens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)

Generic£13.276 rev

5mo ago

Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M

Amazon Essentials£16.34360 rev

9mo ago

MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M

MLANM£15.2328 rev

12mo ago

PJ PAUL JONES Mens Cardigans Full Zip up Stand Collar Thick Slim Fit Knitted Ribbed Cardigan Sweaters M Black

PJ PAUL JONES£28.46168 rev

1y ago

Mens Vintage Classic Style Grandad Zip-up Cardigan Jumper Sweater Knitwear Size S-4XL (UK Alpha M Regular Regular Grey)

R G Clothing£18.3380 rev

1y ago

What buyers say about mens cardigans

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Fabulous product”

Size-Overall16%

“Fits well”

Value For Money14%

“Value for Money”

Warmth14%

“Lovely warm jacket for winters day”

Comfort-Overall7%

“extremely comfortable”

Weight Light5%

“Feel light cardigan and great”

Soft Feel4%

“Soft well made”

Shape/Style3%

“I like the style of the cardigan”

Pockets/Compartments2%

“so pleased that it has pockets as well we did need the large size rather than the medium”

Color2%

“Beautiful colour and the quality seems good”

What buyers complain about

Size-Overall33%

“Too big”

Quality-Overall9%

“Terrible quality Left sleeve bobbled after 1 day”

Thickness6%

“The material could be a bit thicker”

Weight Heavy6%

“Heavy”

Value For Money6%

“Thats right the very expensive”

Warmth3%

“He feels the cold”

Fastener Quality3%

“button fastenings overlap right over left which are the fastenings for a ladies cardigan”

Material Quality3%

“Very thin and very cheap material”

Durability3%

“Didn't last a single wear”

Top return reasons

Size-Overall51%

Material Quality6%

Zipper Quality6%

Color5%

Length5%

Quality-Overall4%

Sleeve Fit3%