Mens Cardigans
MaybeThe top 5 products take only 17% of clicks. But buyers convert on only 0.7% of searches, so Mens Cardigans is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £87K/yr623K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 17%top-5 click share · 40 brands · 57 sellers
Flapen Score
Mens Cardigans against its category
The dotted line is the Fashion average. Past it, Mens Cardigans is stronger. Inside it, weaker.
Market
The Mens Cardigans market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mens Cardigans 623K times last year and spent an estimated £87K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 623K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £87Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- mens cardigans252K searches a year
02 · Price
A sale here is worth £20.17.
Listings sell for £20.17 on average, from £8.31 to £39.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.17 that is £0 to £2K a year per listing.
- Average price
- £20.17inside the $15 to $100 sweet spot
- Price range
- £8.31–£39.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #62 within Jumpers, Cardigans & Sweatshirts. It carries 2,688 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 78%
- Out of stock, average day
- 24.6%
- Average rank
- #62in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,688per listing
- Listings tracked
- 141
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Mens Cardigans products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Mens Cotton Cardigan Sweater Blue Heather XL
- Price
- £12.77
- Rating
- 4.4/5
- Reviews
- 13,997
- Age
- 6y ago
Amazon Essentials Mens Cotton Cardigan Sweater Black XS
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 13,997
- Age
- 6y ago
Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 13,997
- Age
- 6y ago
Hisir Mens Knit Cardigans Jumpers Lightweight Classic Soft Wool V Neck Cardigan with Buttons Long Sleeve Knitwear Pullover Sweaters for Men Mens Gift (Black L)
- Price
- £17.60
- Rating
- 4.2/5
- Reviews
- 650
- Age
- 4y ago
yuyungongsi Mens Cardigans with Buttons Classic Mens Cardigans for Men UK with Pockets Gentleman v Neck Mens Jumper Grey Black Knitted Sweatshirts Jumpers for Men UK Light Gray L
- Price
- £22.36
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 3y ago
Trending
90-day click momentum
Mens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)
- Price
- £13.27
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 5mo ago
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M
- Price
- £16.34
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 9mo ago
MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M
- Price
- £15.23
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 12mo ago
Sliktaa Mens Knitted Cardigan Casual Jumper Stand Up Collar Sweater Zipper Jacket Fleece Lined Warm #DL164 Blue XXL
- Price
- £14.27
- Rating
- 4.4/5
- Reviews
- 3,359
- Age
- 7y ago
Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 13,997
- Age
- 6y ago
Newest
by launch dateMens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)
- Price
- £13.27
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 5mo ago
Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M
- Price
- £16.34
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 9mo ago
MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M
- Price
- £15.23
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 12mo ago
PJ PAUL JONES Mens Cardigans Full Zip up Stand Collar Thick Slim Fit Knitted Ribbed Cardigan Sweaters M Black
- Price
- £28.46
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago
Mens Vintage Classic Style Grandad Zip-up Cardigan Jumper Sweater Knitwear Size S-4XL (UK Alpha M Regular Regular Grey)
- Price
- £18.33
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
57
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
17%
Top 20: 41%
Open market
45%
- Amazon Essentials32%
- PJ PAUL JONES6%
- Kallspin5%
- Hisir5%
- R G Clothing4%
- yuyungongsi4%
Demand
Mens Cardigans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Mens Cardigans search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens cardigans252K/yr
- mens cardigan68K/yr
- cardigans for men uk75K/yr
- mens zip up cardigan41K/yr
- mens cardigans with pockets35K/yr
- mens cardigans with zipper and pockets21K/yr
- cardigan men19K/yr
- mens zip up cardigans17K/yr
- men cardigan16K/yr
- mens black cardigan9K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Cardigans
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
the fit is small
Size up
Terrible quality Left sleeve bobbled after 1 day
poor quality boss cardigan
Disappointed with quality
The material could be a bit thicker
Its a very very thin material
Very thin
Heavy
Thats right the very expensive
Not worth the money
Love
Fabulous product
As good as any brand make
looks well made
Fits well
I'm a medium & regular and it's a good fit
Fits perfectly, true to size, looks good and is well made
Value for Money
Good value
Good value for money
Lovely warm jacket for winters day
Keeps you warm
Nice and warm
extremely comfortable
The are very comfortable to wear
comfortable next to skin
Return
3.8% Return rate 74% Fixable by listing
Too big
the fit is small
Size up
Very thin and very cheap material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Cardigans questions
Answered from the same tracked data.