How competitive is the Mens Cardigans niche on Amazon United Kingdom?

40 brands and 57 sellers compete in Mens Cardigans on Amazon United Kingdom. The top 5 Mens Cardigans products take 17% of clicks and its top 5 brands hold 52% of demand.

What do buyers complain about in Mens Cardigans?

Mens Cardigans buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 3.8%.

What does it cost to enter the Mens Cardigans niche?

Mens Cardigans sells for £20.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.31–£39.24. The average incumbent carries 2,688 reviews — the moat a new listing must climb.

Mens Cardigans

Mens Cardigans shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mens Cardigans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Cardigans is a £87K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Mens Cardigans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.1% over the last 90 days and 0.7% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr3K

Search volume / yr-30.1%623K

Conversion rate0.7%

Avg price£20.17

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers40 · 57

Top-5 product click share17%

Open market48%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 141 products

Top Mens Cardigans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Essentials Mens Cotton Cardigan Sweater Blue Heather XL

Price: £12.77
Rating: 4.4/5
Reviews: 13,997
Age: 6y ago

Amazon Essentials Mens Cotton Cardigan Sweater Black XS

Price: £13.67
Rating: 4.4/5
Reviews: 13,997
Age: 6y ago

Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small

Price: £9.31
Rating: 4.4/5
Reviews: 13,997
Age: 6y ago

Hisir Mens Knit Cardigans Jumpers Lightweight Classic Soft Wool V Neck Cardigan with Buttons Long Sleeve Knitwear Pullover Sweaters for Men Mens Gift (Black L)

Price: £17.60
Rating: 4.2/5
Reviews: 650
Age: 4y ago

yuyungongsi Mens Cardigans with Buttons Classic Mens Cardigans for Men UK with Pockets Gentleman v Neck Mens Jumper Grey Black Knitted Sweatshirts Jumpers for Men UK Light Gray L

Price: £22.36
Rating: 4.5/5
Reviews: 586
Age: 3y ago

Newest

by launch date

Mens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)

Price: £13.27
Rating: 2.8/5
Reviews: 6
Age: 5mo ago

Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M

Price: £16.34
Rating: 4.3/5
Reviews: 360
Age: 9mo ago

MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M

Price: £15.23
Rating: 3.6/5
Reviews: 28
Age: 12mo ago

PJ PAUL JONES Mens Cardigans Full Zip up Stand Collar Thick Slim Fit Knitted Ribbed Cardigan Sweaters M Black

Price: £28.46
Rating: 4.2/5
Reviews: 168
Age: 1y ago

Mens Vintage Classic Style Grandad Zip-up Cardigan Jumper Sweater Knitwear Size S-4XL (UK Alpha M Regular Regular Grey)

Price: £18.33
Rating: 4.6/5
Reviews: 80
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

17%

Top 20: 41%

Open market

45%

Amazon Essentials32%
PJ PAUL JONES6%
Kallspin5%
Hisir5%
R G Clothing4%
yuyungongsi4%

Mens Cardigans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume623KCVR0.7%Products141Brands40Top 5 Brands52%OOS Rate24.6%Rating4.3★Reviews2,688Avg BSR#62

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Top Mens Cardigans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens cardigans252K/yr -35.3%0.4% conv.
mens cardigan68K/yr -24.6%0.3% conv.
cardigans for men uk75K/yr -39.3%0.1% conv.
mens zip up cardigan41K/yr -20.3%0.3% conv.
mens cardigans with pockets35K/yr +7.8%0.5% conv.
mens cardigans with zipper and pockets21K/yr -17.7%0.3% conv.
cardigan men19K/yr -31.9%0.2% conv.
mens zip up cardigans17K/yr -27.2%0.4% conv.
men cardigan16K/yr -33.6%0.0% conv.
mens black cardigan9K/yr -28.2%0.6% conv.

What reviews say buyers love and hate about Mens Cardigans

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall22%

“Fabulous product”

Size-Overall16%

“Fits well”

Value For Money14%

“Value for Money”

Warmth14%

“Lovely warm jacket for winters day”

Comfort-Overall7%

“extremely comfortable”

What buyers complain about

72% of reviews

Size-Overall33%

“Too big”

Quality-Overall9%

“Terrible quality Left sleeve bobbled after 1 day”

Thickness6%

“The material could be a bit thicker”

Weight Heavy6%

“Heavy”

Value For Money6%

“Thats right the very expensive”

Mens Cardigans return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Material Quality

3Zipper Quality

4Color

5Length

Common Mens Cardigans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Cardigans 50/100 on Amazon United Kingdom — Worth a look. The niche generates £87K/yr across 141 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -30.1% over the last 90 days.