mens briefs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£15.07avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.95–£27.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Okay£133K£133K/yr · 822K searches
Review moat
Bad7,871.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens briefs is a £133K/yr Amazon United Kingdom market (822K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens briefs market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £121K–£151K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 91%
- Out of stock
- 1.1%
- Avg brand age
- 52 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
40
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
22%
Top 20: 55%
Open market
38%
- wirarpa16%
- Calvin Klein14%
- FALARY12%
- FM London8%
- INNERSY7%
- HAGOT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top mens briefs search terms
- mens briefs315K/yr
- mens underwear briefs159K/yr
- mens briefs multipack63K/yr
- briefs men53K/yr
- jockey underwear for men41K/yr
- briefs39K/yr
- mens briefs underwear34K/yr
- men briefs20K/yr
- mens cotton briefs12K/yr
- men underwear briefs10K/yr
Top mens briefs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wirarpa Mens Black Modal Briefs Underwear Super Soft Microfibre Underpants No Front Slips Covered Waistband 4 Pack Large
wirarpa£13.944.6★26,534 rev
FM London 7-pack Essentials Mens Briefs - Tagless Cotton Rich Modern Mens Underpants with Anti-roll elasticated Waistband Multicolour L
FM London£14.884.0★747 rev
YESWEL Bamboo Underwear Men Pack of 4 Anti Chafing Briefs Mens Soft Wide Waistband Pants with No Fly No Itchy Labels Underpants (4x Black L)
YESWEL£11.394.3★39 rev
Amazon Essentials Mens Breathable Cotton Boxer Brief Pants Tag-Free Pack of 5 Black XL
Amazon Essentials£8.194.3★35,722 rev
wirarpa Mens Black Modal Briefs Underwear Super Soft Microfibre Underpants No Front Slips Covered Waistband 4 Pack Medium
wirarpa£14.204.6★26,534 rev
Newest
by launch dateAmazon Essentials Mens Breathable Cotton Boxer Brief Pants Tag-Free Pack of 5 Black XL
Amazon Essentials£8.1935,722 rev
YESWEL Bamboo Underwear Men Pack of 4 Anti Chafing Briefs Mens Soft Wide Waistband Pants with No Fly No Itchy Labels Underpants (4x Black L)
YESWEL£11.3939 rev
HAGOT 6 Pack Mens Modal Briefs Underwear Mens Stretch Briefs Soft and Comfortable Underpants Multipack Multicolor
HAGOT£10.36656 rev
FALARY Mens Briefs Underwear for Men Slips Cotton Support Underwear Multipack of 6 Underpants UK Briefs Size XL Anti Chafing Underpants with No Itchy Labels for Leg Day Mens Gift
FALARY£11.51969 rev
HAGOT 6 Pack Mens Modal Briefs Underwear Mens Stretch Briefs Soft and Comfortable Underpants Multipack Multicolor
HAGOT£10.40656 rev
Trending
90-day click momentumYESWEL Bamboo Underwear Men Pack of 4 Anti Chafing Briefs Mens Soft Wide Waistband Pants with No Fly No Itchy Labels Underpants (4x Black L)
YESWEL£11.394.3★
Amazon Essentials Mens Breathable Cotton Boxer Brief Pants Tag-Free Pack of 5 Black XL
Amazon Essentials£8.194.3★
FALARY Mens Briefs Multipack Underwear Black Mens Briefs Slips Size S Cotton Underpants for Men UK Elastic Waistband Mens Underwear with No-Front Open Pouch for Sports Outwork Leg Day
FALARY£12.954.3★
HAGOT 6 Pack Mens Modal Briefs Underwear Mens Stretch Briefs Soft and Comfortable Underpants Multipack Multicolor
HAGOT£10.364.3★
HAGOT 6 Pack Mens Modal Briefs Underwear Mens Stretch Briefs Soft and Comfortable Underpants Multipack Multicolor
HAGOT£10.404.3★
What buyers say about mens briefs
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Brilliant fit”
“Good quality, delivered on time and informed through all stages”
“Great value”
“smooth material”
“Nice and soft”
“As advertised”
“slightly elastic”
“The are great quality, compy and wash well”
“feels light on the skin”
What buyers complain about
“Too big”
“Not well made”
“Material quite flimsy”
“some of the elastic came out”
“Waistband is not comfortable”
“They're not the thickest material”
“Their sizing suggested I needed a large for a 31-32 inch waist which I ordered”
“nothing like as advertised”
“At £4/piece this set is a bit on the pricy side for what it is”
“Some have holes in them after a matter of days and weeks and some last years”
Common questions
- Is mens briefs profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 95 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mens briefs niche?
- 29 brands and 40 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in mens briefs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.1%.
- When does demand for mens briefs peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the mens briefs niche?
- Listings span £6.95–£27.50; the average listing price is £15.07 (sweet spot $15–$100). The average incumbent carries 7,872 reviews — the moat a new listing must climb.