Mens Briefs

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months

822K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

1.1%

Market size, estimated

£133Ka year

Peak month

December1.6× the quietest month

Top search term

mens briefs315K searches a year

Listings sell for £15.07 on average, from £6.95 to £27.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £15.07 that is £0 to £2K a year per listing.

Average price

£15.07inside the $15 to $100 sweet spot

Price range

£6.95–£27.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #56 within Underwear. It carries 7,872 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

1.1%

Average rank

#56in Underwear

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,872per listing

Listings tracked

95

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months