mens accessories
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($34K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great£18.13avg listing price — sweet spot $15–$100
Growth
Great+64.7%90-day search growth — must beat 0% to launch
Price range
Great£7.06–£38.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,571.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 159K searches
According to Flapen's Amazon United Kingdom niche tracking, mens accessories is a £34K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mens accessories market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #616
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 42%
- Out of stock
- 2.3%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
105
Top-5 brand share
80%
Top 20: 97%
Top-5 click share
25%
Top 20: 65%
Open market
18%
- Carhartt50%
- Patagonia16%
- Columbia7%
- The North Face3%
- Dickies2%
- Berghaus2%
- Open — no brand owns it (22 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +64.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
Top mens accessories search terms
- carhartt cap98K/yr
- patagonia cap43K/yr
- patagonia hat11K/yr
- carhartt cap men7K/yr
Top mens accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Canvas Cap Carhartt Brown OS
Carhartt£16.034.5★33,501 rev
Carhartt Mens Rugged Professional Series Canvas Mesh Back Cap Black OS
Carhartt£18.284.4★15,591 rev
Carhartt Mens Canvas Cap Dusty Olive OS
Carhartt£14.624.5★33,501 rev
Carhartt Mens Rugged Professional Series Canvas Mesh Back Cap Dark Khaki OS
Carhartt£17.854.4★15,591 rev
Carhartt Mens Rugged Flex Twill Mesh Back Logo Patch Cap Baseball Black One Size
Carhartt£24.124.7★2,147 rev
Newest
by launch date
Patagonia P-6 Label Trad Cap Baseball New Navy One Size
Patagonia£32.101 rev
Patagonia Duckbill Trucker Hat Baseball Cap Black One Size
Patagonia£28.746 rev
Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)
Tribal T-Shirts£12.8935 rev
Patagonia 38289 Nena Logo Trucker Hat for Men blue One Size
Patagonia£30.964 rev
Carhartt Mens Canvas Mesh-Back Logo Graphic Cap Dark Bronzed Green One size
Carhartt£21.238,751 rev
Trending
90-day click momentumTribal T-Shirts The Rodfather Fishing Hat for Men (Green)
Tribal T-Shirts£12.894.7★
Patagonia P-6 Label Trad Cap Baseball New Navy One Size
Patagonia£32.105.0★
Columbia Unisex Silver Ridge 4 Ball Cap Baseball Cap Stone Green O/S
Columbia£15.154.8★
Carhartt Mens Canvas Cap Dusty Olive OS
Carhartt£14.624.5★
Patagonia 38289 Nena Logo Trucker Hat for Men blue One Size
Patagonia£30.964.7★
What buyers say about mens accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“worth every penny”
“Great fitting cap”
“Excellent lightweight sports cap”
“Exactly as expected”
“comfortable”
“The nylon is a nice choice of fabric, and its lightweight,”
“a lovely colour”
“It's simple in its design”
“breathable”
What buyers complain about
“Comes up a little small”
“Bad quality”
“Too expensive for what it is”
“the colour faded”
“something the ad doesnt say”
“not comfortably- its really liable to pop off while Im jogging”
“Shape isn't great”
“It's okay, the fastening at the back comes loose daily though”
“Broke after a few times wearing”
“Definitely not what you would expect from an outdoor brand like Berghaus”
Top return reasons
Common questions
- Is mens accessories profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 67 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +64.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mens accessories niche?
- 28 brands and 105 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mens accessories?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.6%.
- When does demand for mens accessories peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.
- What does it cost to enter the mens accessories niche?
- Listings span £7.06–£38.34; the average listing price is £18.13 (sweet spot $15–$100). The average incumbent carries 7,572 reviews — the moat a new listing must climb.