men clothes
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great£20.61avg listing price — sweet spot $15–$100
Price range
Great£8.51–£56.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,139.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad£28K£28K/yr · 417K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, men clothes is a £28K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
men clothes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #996
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 76%
- Out of stock
- 11.8%
- Avg brand age
- 49 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
125
Top-5 brand share
72%
Top 20: 93%
Top-5 click share
20%
Top 20: 50%
Open market
26%
- Superdry51%
- DKNY12%
- Levi's4%
- adidas3%
- JACKETOWN3%
- JACK & JONES2%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top men clothes search terms
- superdry t shirt men61K/yr
- superdry91K/yr
- men clothes59K/yr
- clothes for men32K/yr
- superdry hoodie men57K/yr
- clothes men22K/yr
- men clothing24K/yr
- mens superdry t shirts8K/yr
- man clothes7K/yr
- man clothes for men7K/yr
Top men clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.064.3★3,957 rev
Superdry Essential Logo Embroidered Short Sleeve T-Shirt L Lauren Navy/Fluro Lime L
Superdry£17.444.5★309 rev
Superdry Vintage Logo Heritage Relaxed Hoody Men - L
Superdry£43.814.4★67 rev
Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy XL
Superdry£21.924.4★27 rev
Superdry Mens Vintage Athletic Baseball Top Long Sleeve T-Shirt (Grey Grindle/Eclipse Navy) M
Superdry£24.704.7★14 rev
Newest
by launch date
Superdry Mens Essential Logo T-Shirt Expedition Red (UK Alpha L Regular Regular Expedition Red)
Superdry£18.271 rev
Superdry VL Heritage Relaxed Tee M1012216A Rust Orange Marl 2XL
Superdry£23.911 rev
Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy XL
Superdry£21.9227 rev
Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Optic M
Superdry£21.5527 rev
Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy M
Superdry£21.6027 rev
Trending
90-day click momentumSuperdry Mens Essential Logo T-Shirt Expedition Red (UK Alpha L Regular Regular Expedition Red)
Superdry£18.274.0★
Charles Wilson 5 Pack Plain Crew Neck T-Shirt (X-Large Dark Essentials Type 41)
Charles Wilson£27.984.6★
Wrangler Marston Mens T-Shirts - Pack of 3. Lightweight Cotton T-Shirts for Men UK Black/Grey Marl/White T Shirt Multipack S
Wrangler£17.534.0★
Superdry Essential Logo Embroidered Short Sleeve T-Shirt M Optic/Hazard Orange M
Superdry£16.534.6★
Superdry VL Heritage Relaxed Tee M1012216A Rust Orange Marl 2XL
Superdry£23.915.0★
What buyers say about men clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality arrived quickly”
“true to size”
“Good value for money”
“Very comfortable”
“The material feels premium”
“easy washable”
“nice colours”
“Excellent 3 lightweight t shirts”
“soft and smooth and immediately feel warmer when wearing them”
“They wash well”
What buyers complain about
“A bit tight”
“Not made good”
“Nothing like the pictures advertising the shirt”
“really cheap material”
“These boxers are not sized correctly the waistband is very thick elastic”
“Expensive”
“Shrinks after one wash”
“Rolled up creased in a box”
“Quite thin and shocking quality”
“Uncomfortable in all the wrong ways”
Top return reasons
Common questions
- Is men clothes profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 99 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the men clothes niche?
- 37 brands and 125 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in men clothes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.
- When does demand for men clothes peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the men clothes niche?
- Listings span £8.51–£56.33; the average listing price is £20.61 (sweet spot $15–$100). The average incumbent carries 4,139 reviews — the moat a new listing must climb.