How competitive is the Men Clothes niche on Amazon United Kingdom?

37 brands and 125 sellers compete in Men Clothes on Amazon United Kingdom. The top 5 Men Clothes products take 20% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Men Clothes?

Men Clothes buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 2.3%.

What does it cost to enter the Men Clothes niche?

Men Clothes sells for £20.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.51–£56.33. The average incumbent carries 4,139 reviews — the moat a new listing must climb.

Men Clothes

weak search conversion (0.3%) — Men Clothes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Men Clothes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Men Clothes is a £28K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Men Clothes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 0.3% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr1K

Search volume / yr+1.8%417K

Conversion rate0.3%

Avg price£20.61

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers37 · 125

Top-5 product click share20%

Open market28%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 99 products

Top Men Clothes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mens DKNY GIANTS - 3pk Black/White/Grey

Price: £16.06
Rating: 4.3/5
Reviews: 3,957
Age: 4y ago

Superdry Essential Logo Embroidered Short Sleeve T-Shirt L Lauren Navy/Fluro Lime L

Price: £17.44
Rating: 4.5/5
Reviews: 309
Age: 2y ago

Superdry Vintage Logo Heritage Relaxed Hoody Men - L

Price: £43.81
Rating: 4.4/5
Reviews: 67
Age: 1y ago

Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy XL

Price: £21.92
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Superdry Mens Vintage Athletic Baseball Top Long Sleeve T-Shirt (Grey Grindle/Eclipse Navy) M

Price: £24.70
Rating: 4.7/5
Reviews: 14
Age: 1y ago

Newest

by launch date

Superdry Mens Essential Logo T-Shirt Expedition Red (UK Alpha L Regular Regular Expedition Red)

Price: £18.27
Rating: 4.0/5
Reviews: 1
Age: 5mo ago

Superdry VL Heritage Relaxed Tee M1012216A Rust Orange Marl 2XL

Price: £23.91
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy XL

Price: £21.92
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Optic M

Price: £21.55
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Superdry Mens Vintage Logo Heritage Relaxed T-Shirt Eclipse Navy M

Price: £21.60
Rating: 4.4/5
Reviews: 27
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

125

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

20%

Top 20: 50%

Open market

26%

Superdry51%
DKNY12%
Levi's4%
adidas3%
JACKETOWN3%
JACK & JONES2%

Men Clothes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume417KCVR0.3%Products99Brands37Top 5 Brands72%OOS Rate11.8%Rating4.4★Reviews4,139Avg BSR#996

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Men Clothes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

superdry t shirt men61K/yr +73.7%0.2% conv.
superdry91K/yr -2.3%0.0% conv.
men clothes59K/yr +3.3%0.1% conv.
clothes for men32K/yr +1.2%0.1% conv.
superdry hoodie men57K/yr -51.1%0.1% conv.
clothes men22K/yr -13.2%0.0% conv.
men clothing24K/yr -0.7%0.1% conv.
mens superdry t shirts8K/yr +77.2%0.4% conv.
man clothes7K/yr +27.8%0.0% conv.
man clothes for men7K/yr +7.8%0.0% conv.

What reviews say buyers love and hate about Men Clothes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall24%

“Good quality arrived quickly”

Size-Overall22%

“true to size”

Value For Money12%

“Good value for money”

Comfort-Overall11%

“Very comfortable”

Material Quality6%

“The material feels premium”

What buyers complain about

74% of reviews

Size-Overall41%

“A bit tight”

Quality-Overall11%

“Not made good”

Advertised Vs Actual Product5%

“Nothing like the pictures advertising the shirt”

Material Quality3%

“really cheap material”

Stretchability/Expandability/Elasticity2%

“These boxers are not sized correctly the waistband is very thick elastic”

Men Clothes return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Material Quality

3Quality-Overall

4Length

5Color

Common Men Clothes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Men Clothes 48/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 99 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.