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Men Clothes

Fail

Buyers convert on only 0.3% of searches, so Men Clothes is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£28K/yr417K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
20%top-5 click share · 37 brands · 125 sellers

Flapen Score

Men Clothes against its category

The dotted line is the Fashion average. Past it, Men Clothes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Men Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Men Clothes 417K times last year and spent an estimated £28K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
0.3%
Market size, estimated
£28Ka year
Peak month
December3.2× the quietest month
Top search term
superdry t shirt men61K searches a year

02 · Price

A sale here is worth £20.61.

Listings sell for £20.61 on average, from £8.51 to £56.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.61 that is £0 to £2K a year per listing.

Average price
£20.61inside the $15 to $100 sweet spot
Price range
£8.51–£56.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #996 within Jumpers, Cardigans & Sweatshirts. It carries 4,139 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
61%
Out of stock, average day
11.8%
Average rank
#996in Jumpers, Cardigans & Sweatshirts
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,139per listing
Listings tracked
99

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Men Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£568£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

125

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

20%

Top 20: 50%

Open market

26%

  • Superdry51%
  • DKNY12%
  • Levi's4%
  • adidas3%
  • JACKETOWN3%
  • JACK & JONES2%

Demand

Men Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Men Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superdry t shirt men61K/yr
  • superdry91K/yr
  • men clothes59K/yr
  • clothes for men32K/yr
  • superdry hoodie men57K/yr
  • clothes men22K/yr
  • men clothing24K/yr
  • mens superdry t shirts8K/yr
  • man clothes7K/yr
  • man clothes for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Men Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.23

A bit tight

They are not fitted

Far too small

Quality-Overall11%+1.48

Not made good

Cheap and nasty

Poor quality

Advertised Vs Actual Product5%−0.04

Nothing like the pictures advertising the shirt

Poor description

Misinformation

Material Quality3%+0.14

really cheap material

Bad material

Pretty thin material

Stretchability/Expandability/Elasticity2%−0.03

These boxers are not sized correctly the waistband is very thick elastic

The elasticated waist was poor

Especially the rubber belt seems to be a bit too tight now

Love

Quality-Overall24%+1.48

Good quality arrived quickly

These are great quality t-shirts

Decent quality

Size-Overall22%−0.23

true to size

Good fit as described

Fit well

Value For Money12%+1.26

Good value for money

Great Value

Good price

Comfort-Overall11%+0.66

Very comfortable

Overall, fine for everyday use,

comfortable to wear

Material Quality6%+0.14

The material feels premium

Good material

lightweight material

Return

2.3% Return rate 85% Fixable by listing

Size-Overall69%▇▇████

A bit tight

They are not fitted

Far too small

Material Quality5%▃█▃█▅▇

really cheap material

Bad material

Pretty thin material

Quality-Overall4%▇▆▄▆█▆

Not made good

Cheap and nasty

Poor quality

Length3%▁▃█▄▃▄
Color2%█▅▅▂▂▃

FAQ

Common Men Clothes questions

Answered from the same tracked data.