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Melanie Martinez

Fail

Shoppers spend only $16K a year here, so Melanie Martinez is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£16K/yr112K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 22 sellers

Flapen Score

Melanie Martinez against its category

The dotted line is the Fashion average. Past it, Melanie Martinez is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanie Martinez market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melanie Martinez 112K times last year and spent an estimated £16K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.2%
Market size, estimated
£16Ka year
Peak month
December7.9× the quietest month
Top search term
melanie martinez83K searches a year

02 · Price

A sale here is worth £12.12.

Listings sell for £12.12 on average, from £2.92 to £19.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.12 that is £0 to £1K a year per listing.

Average price
£12.12under the $15 to $100 sweet spot
Price range
£2.92–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #5,978 within Tops, T-Shirts & Shirts. It carries 62 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
56%
Out of stock, average day
39.3%
Average rank
#5,978in Tops, T-Shirts & Shirts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Melanie Martinez products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 falling

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Rock Off officially licensed products29%
  • AKTAP29%
  • Melanie Martinez28%
  • NEULEBEN6%
  • omle5%
  • Yangsiw2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Melanie Martinez search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Melanie Martinez search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melanie martinez83K/yr
  • melanie martinez merch15K/yr
  • melanie martinez poster8K/yr
  • melanie martinez merchandise5K/yr
  • melanie martinez k-12990/yr

Reviews and returns

What reviews say buyers love and hate about Melanie Martinez

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%+4.90

Bag was really well made

Gifting Purpose50%−0.70

Birthday gift

Great birthday gift - something she hadn't seen or heard of before so an awesome surprise

Return

0.4% Return rate 25% Fixable by listing

Quality-Overall50%▁█▁▁▁▁
Print Quality25%▁▁▁▁█▁
Size-Overall25%▁▁█▁▁▁

FAQ

Common Melanie Martinez questions

Answered from the same tracked data.