melanie martinez
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible61.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.12avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.92–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 112K searches
According to Flapen's Amazon United Kingdom niche tracking, melanie martinez is a £16K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
melanie martinez market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £15K–£18K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #5,978
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 39%
- Out of stock
- 39.3%
- Avg brand age
- 25 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
2%
- Rock Off officially licensed products29%
- AKTAP29%
- Melanie Martinez28%
- NEULEBEN6%
- omle5%
- Yangsiw2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -22.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Top melanie martinez search terms
- melanie martinez83K/yr
- melanie martinez merch15K/yr
- melanie martinez poster8K/yr
- melanie martinez merchandise5K/yr
- melanie martinez k-12990/yr
Top melanie martinez products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WEA Melanie Martinez Portals Album T-Shirt Black S
Melanie Martinez£17.884.6★366 rev
AKTAP Singer Album Inspired Tote Bag Singer Merch Music Love Fans Gifts American Singer Shoulder Bag M-Music Tour 2024 Gift (TB Death Album Tote-PY2)
AKTAP£11.424.3★3 rev
WEA Melanie Martinez Portals Album T-Shirt Black Medium
Melanie Martinez£15.694.6★366 rev
Rock Off officially licensed products Melanie Martinez Hades Jumping T Shirt Natural Large
Rock Off officially licensed products£12.445.0★2 rev
Popular Singer Stickers 60pcs Melanie Idol Stickers Aesthetic Vinyl Waterproof Decals for Laptop Luggage Skateboard Guitar
NEULEBEN£2.924.3★34 rev
Newest
by launch date
Melanie Martinez Lost My Soul Official Tee T-Shirt Mens Unisex (Large)
Rock Off officially licensed products£18.690 rev
Rock Off officially licensed products Melanie Martinez Hades Jumping T Shirt Natural Large
Rock Off officially licensed products£12.442 rev
Rock Off officially licensed products Melanie Martinez Hades Jumping T Shirt Natural S
Rock Off officially licensed products£12.442 rev
Rock Off officially licensed products Melanie Martinez Lost My Soul T Shirt Sand Large
Rock Off officially licensed products£11.730 rev
Rock Off officially licensed products Melanie Martinez Hades Heart T Shirt Sand Large
Rock Off officially licensed products£12.493 rev
Trending
90-day click momentumRock Off officially licensed products Melanie Martinez Hades Heart T Shirt Sand Large
Rock Off officially licensed products£12.495.0★
Rock Off officially licensed products Melanie Martinez Lost My Soul T Shirt Sand Large
Rock Off officially licensed products£11.730.0★
Melanie Martinez Lost My Soul Official Tee T-Shirt Mens Unisex (Large)
Rock Off officially licensed products£18.690.0★
Rock Off officially licensed products Melanie Martinez Hades Jumping T Shirt Natural S
Rock Off officially licensed products£12.445.0★
Rock Off officially licensed products Melanie Martinez Hades Jumping T Shirt Natural Large
Rock Off officially licensed products£12.445.0★
What buyers say about melanie martinez
What buyers praise and complain about, mined from review topics.What buyers love
“Bag was really well made”
“Birthday gift”
Top return reasons
Common questions
- Is melanie martinez profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the melanie martinez niche?
- 7 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- When does demand for melanie martinez peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the melanie martinez niche?
- Listings span £2.92–£19.81; the average listing price is £12.12 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.