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Melanie Martinez

Fail

Shoppers spend an estimated $16K a year here, so Melanie Martinez is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£16K/yr112K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 22 sellers

Flapen Score

Melanie Martinez against its category

The dotted line is the Fashion average. Past it, Melanie Martinez is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melanie Martinez market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melanie Martinez 112K times last year and spent an estimated £16K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.2%
Market size, estimated
£16Ka year
Peak month
December7.9× the quietest month
Top search term
melanie martinez83K searches a year

02 · Price

A sale here is worth £12.12.

Listings sell for £12.12 on average, from £2.92 to £19.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.12 that is £0 to £1K a year per listing.

Average price
£12.12under the $15 to $100 sweet spot
Price range
£2.92–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #5,978 within Tops, T-Shirts & Shirts. It carries 62 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
56%
Out of stock, average day
39.3%
Average rank
#5,978in Tops, T-Shirts & Shirts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
18

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Melanie Martinez products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 falling

Sellers

22

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

2%

  • Rock Off officially licensed products29%
  • AKTAP29%
  • Melanie Martinez28%
  • NEULEBEN6%
  • omle5%
  • Yangsiw2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Melanie Martinez search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Melanie Martinez search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melanie martinez83K/yr
  • melanie martinez merch15K/yr
  • melanie martinez poster8K/yr
  • melanie martinez merchandise5K/yr
  • melanie martinez k-12990/yr

Reviews and returns

What reviews say buyers love and hate about Melanie Martinez

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
0.4%of orders come back
“Bag was really well made”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Melanie Martinez questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data