Is maternity tights profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.0%. Flapen's verdict: Skip it (26/100).

How competitive is the maternity tights niche?

7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.

When does demand for maternity tights peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.

What does it cost to enter the maternity tights niche?

Listings span £7.84–£21.54; the average listing price is £11.50 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.

maternity tights

Skip it

Soft demand (-66.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good1,097.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£7.84–£21.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.50

avg listing price — sweet spot $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£11K

£11K/yr · 74K searches

Growth

Bad-66.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, maternity tights is a £11K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

maternity tights market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £23K–£29K; units × avg price
Conversion rate: 1.3%
Avg BSR: #463
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 7.1%
Avg brand age: 47 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

CALZITALY73%
VALANDY11%
SENTELEGRI7%
Herzmutter2%
AMIYOYO2%
JUST BEAUTY TOUCH2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -66.0% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Open Trend

Top maternity tights search terms

maternity tights54K/yr -67.0%1.4% conv.
maternity tights over bump14K/yr -64.2%1.9% conv.
pregnancy tights3K/yr -52.4%3.0% conv.
pregnancy tights for women4K/yr -70.4%1.9% conv.

All search terms

Top maternity tights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CALZITALY - 2 PAIRS Semi Opaque Maternity Tights Pregnancy Tights ComfortableMaternity Pantyhose 40 DEN | MADE IN ITALY | (L Black Color)

CALZITALY£13.334.4★2,697 rev

CALZITALY Opaque Maternity Tights Micoriber Pregnancy Pantyhose | S M L XL XXL 3XL 4XL | 100 DEN | Made in Italy (S Black)

CALZITALY£11.334.4★3,671 rev

CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Skin)

CALZITALY£11.473.8★1,840 rev

VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black

VALANDY£8.164.5★852 rev

SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)

SENTELEGRI£8.324.0★23 rev

Newest

by launch date

VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets

VALANDY£7.8443 rev

9mo ago

JUST BEAUTY TOUCH Opaque Maternity Tights Pregnancy Tights Comfortable Maternity Pantyhose 100 DEN 1or 2 Pairs Soft Stretch Microfiber Sizes S - XL

JUST BEAUTY TOUCH£10.9437 rev

11mo ago

ZUMIY Womens Maternity Tights 80D Soft Belly Support Stretchy Pregnancy Opaque Pantyhose Wide Waist Band Full Feet | S M L XL | (UK Alpha S Regular Regular Black)

ZUMIY£12.1122 rev

1y ago

SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)

SENTELEGRI£8.3223 rev

1y ago

AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M

AMIYOYO£7.85218 rev

2y ago

What buyers say about maternity tights

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall34%

“Very comfortable”

Quality-Overall9%

“Decent leggings”

Soft Feel9%

“These are butter soft”

Stretchability/Expandability/Elasticity8%

“Stretchy and soft”

Size-Overall6%

“Fits just right”

Value For Money5%

“Great value for money”

Transparency3%

“Not see through”

Machine Wash Suitability2%

“Wash nicely too”

Advertised Vs Actual Product2%

“exactly as was described”

Waist Fit1%

“Adjustable waistband is perfect”

What buyers complain about

Smell10%

“Awful smell”

Stretchability/Expandability/Elasticity9%

“These tights have hardly any stretch”

Quality-Overall8%

“Poor quality”

Size-Overall6%

“When trying them on they are a bit long”

Thickness6%

“Plus they do seem pretty thick”

Thin6%

“Thin”

Comfort-Overall4%

“They were uncomfortable”

Advertised Vs Actual Product3%

“Not as expected”

Durability3%

“these are not going to last long”

Strength3%

“not the strongest hold”

Top return reasons

Size-Overall33%

Thin13%

Material Quality12%

Transparency9%

Smell5%

Quality-Overall5%

Gap/Hole4%

Length3%

Waist Fit3%

Thigh Fit3%

Common questions

Is maternity tights profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.0%. Flapen's verdict: Skip it (26/100).
How competitive is the maternity tights niche?: 7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in maternity tights?: Top complaints mined from reviews: Smell, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 3.9%.
When does demand for maternity tights peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
What does it cost to enter the maternity tights niche?: Listings span £7.84–£21.54; the average listing price is £11.50 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.