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Maternity Tights

Fail

Demand is soft, at -66.0% this quarter, so Maternity Tights is a Fail.

Flapen Score
26
26 / 100
Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 48
Market size
£11K/yr74K searches / yr
90-day growth
-66.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 10 sellers

Flapen Score

Maternity Tights against its category

The dotted line is the Fashion average. Past it, Maternity Tights is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maternity Tights 74K times last year and spent an estimated £11K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-66.0%
Conversion, latest week
1.3%
Market size, estimated
£11Ka year
Peak month
December11.6× the quietest month
Top search term
maternity tights54K searches a year

02 · Price

A sale here is worth £11.50.

Listings sell for £11.50 on average, from £7.84 to £21.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.50 that is £1K to £3K a year per listing.

Average price
£11.50under the $15 to $100 sweet spot
Price range
£7.84–£21.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #463 within Maternity. It carries 1,098 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#463in Maternity
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Maternity Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • CALZITALY73%
  • VALANDY11%
  • SENTELEGRI7%
  • Herzmutter2%
  • AMIYOYO2%
  • JUST BEAUTY TOUCH2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Maternity Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Maternity Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity tights54K/yr
  • maternity tights over bump14K/yr
  • pregnancy tights3K/yr
  • pregnancy tights for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Tights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.23

Awful smell

they do have a really weird smell to them

Packaging did have a weird smell though

Stretchability/Expandability/Elasticity9%−0.02

These tights have hardly any stretch

Not enough stretch and not seamless

did not expand with book and became tight

Quality-Overall8%+0.45

Poor quality

Average

Size-Overall6%+0.18

When trying them on they are a bit long

looking at the reviews I sized up and ordered L. It still feels pretty short, the back has two lines going across your bum, that stick out and make it feel quite uncomfortable, and if wearing a tighter dress/skirt, they're absolutely visible and look horrific

small

Thickness6%−0.07

Plus they do seem pretty thick

A little on the thin side material wise to what I prefer

Thin

Love

Comfort-Overall34%+2.55

Very comfortable

Excellent tights, very comfy around the bump and good quality

I have lived in these, super comfy material and stretchy

Quality-Overall9%+0.45

Decent leggings

Excellent quality

Great product

Soft Feel9%

These are butter soft

Very soft and comfortable

Material is so soft

Stretchability/Expandability/Elasticity8%−0.02

Stretchy and soft

Super stretchy maternity leggings

stretchy

Size-Overall6%+0.18

Fits just right

Great fit

Fits me perfect and comfy

Return

3.9% Return rate 43% Fixable by listing

Size-Overall33%▄█▅▇█▅

When trying them on they are a bit long

looking at the reviews I sized up and ordered L. It still feels pretty short, the back has two lines going across your bum, that stick out and make it feel quite uncomfortable, and if wearing a tighter dress/skirt, they're absolutely visible and look horrific

small

Thin13%▆▃▃▅▆█

Thin

Material Quality12%▆▇█▆▄▆
Transparency9%▃▂▅▆█▆
Smell5%▁▇█▆▁▁

Awful smell

they do have a really weird smell to them

Packaging did have a weird smell though

FAQ

Common Maternity Tights questions

Answered from the same tracked data.