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Maternity Tights

soft demand (-66.0% this quarter) — Maternity Tights doesn't clear our bar today.

Flapen Score

26
Skip it
Market size 3Growth 0Conversion 17Competition 18Returns 39Price range 48Avg price 46Brand share 10Review moat 60Quality gap 90
This niche Category average

Is Maternity Tights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maternity Tights is a £11K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 26/100.

Maternity Tights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.0% over the last 90 days and 1.3% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr3K
Search volume / yr-66.0%74K
Conversion rate1.3%
Avg price£11.50

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 10
Top-5 product click share78%
Open market4%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews1,098

Top Maternity Tights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • CALZITALY73%
  • VALANDY11%
  • SENTELEGRI7%
  • Herzmutter2%
  • AMIYOYO2%
  • JUST BEAUTY TOUCH2%
  • Open — no brand owns it (1 brand, 2%)

Maternity Tights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR1.3%Products12Brands7Top 5 Brands96%OOS Rate7.1%Rating4.1★Reviews1,098Avg BSR#463
4K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Top Maternity Tights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maternity tights54K/yr
  • maternity tights over bump14K/yr
  • pregnancy tights3K/yr
  • pregnancy tights for women4K/yr

What reviews say buyers love and hate about Maternity Tights

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Comfort-Overall34%

Very comfortable

Quality-Overall9%

Decent leggings

Soft Feel9%

These are butter soft

Stretchability/Expandability/Elasticity8%

Stretchy and soft

Size-Overall6%

Fits just right

What buyers complain about

57% of reviews
Smell10%

Awful smell

Stretchability/Expandability/Elasticity9%

These tights have hardly any stretch

Quality-Overall8%

Poor quality

Size-Overall6%

When trying them on they are a bit long

Thickness6%

Plus they do seem pretty thick

Maternity Tights return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Thin
13%
3Material Quality
12%
4Transparency
9%
5Smell
5%

Common Maternity Tights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maternity Tights 26/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -66.0% over the last 90 days.
Search demand for Maternity Tights on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 11.6× the quietest.