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Maternity Tights

Fail

Demand is soft, at -66.0% this quarter, so Maternity Tights is a Fail.

Flapen Score
26
26 / 100
Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 48
Market size
£11K/yr74K searches / yr
90-day growth
-66.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 10 sellers

Flapen Score

Maternity Tights against its category

The dotted line is the Fashion average. Past it, Maternity Tights is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maternity Tights 74K times last year and spent an estimated £11K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-66.0%
Conversion, latest week
1.3%
Market size, estimated
£11Ka year
Peak month
December11.6× the quietest month
Top search term
maternity tights54K searches a year

02 · Price

A sale here is worth £11.50.

Listings sell for £11.50 on average, from £7.84 to £21.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.50 that is £1K to £3K a year per listing.

Average price
£11.50under the $15 to $100 sweet spot
Price range
£7.84–£21.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #463 within Maternity. It carries 1,098 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#463in Maternity
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Maternity Tights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

2%

  • CALZITALY73%
  • VALANDY11%
  • SENTELEGRI7%
  • Herzmutter2%
  • AMIYOYO2%
  • JUST BEAUTY TOUCH2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Maternity Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Maternity Tights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maternity tights54K/yr
  • maternity tights over bump14K/yr
  • pregnancy tights3K/yr
  • pregnancy tights for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Tights

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Smell”
3.9%of orders come back
“Awful smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maternity Tights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data