Maternity Tights
FailDemand is soft, at -66.0% this quarter, so Maternity Tights is a Fail.
- Flapen Score
- 26 / 100Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 4826
- Market size
- £11K/yr74K searches / yr
- 90-day growth
- -66.0%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 10 sellers
Flapen Score
Maternity Tights against its category
The dotted line is the Fashion average. Past it, Maternity Tights is stronger. Inside it, weaker.
Market
The Maternity Tights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maternity Tights 74K times last year and spent an estimated £11K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -66.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £11Ka year
- Peak month
- December11.6× the quietest month
- Top search term
- maternity tights54K searches a year
02 · Price
A sale here is worth £11.50.
Listings sell for £11.50 on average, from £7.84 to £21.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.50 that is £1K to £3K a year per listing.
- Average price
- £11.50under the $15 to $100 sweet spot
- Price range
- £7.84–£21.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #463 within Maternity. It carries 1,098 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #463in Maternity
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,098per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Maternity Tights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CALZITALY - 2 PAIRS Semi Opaque Maternity Tights Pregnancy Tights ComfortableMaternity Pantyhose 40 DEN | MADE IN ITALY | (L Black Color)
- Price
- £13.33
- Rating
- 4.4/5
- Reviews
- 2,697
- Age
- 8y ago

CALZITALY Opaque Maternity Tights Micoriber Pregnancy Pantyhose | S M L XL XXL 3XL 4XL | 100 DEN | Made in Italy (S Black)
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 3,671
- Age
- 10y ago

CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Skin)
- Price
- £11.47
- Rating
- 3.8/5
- Reviews
- 1,840
- Age
- 7y ago

VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 2y ago

SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Herzmutter Maternity Tights 50DEN - Semi Opaque Pregnancy Pantyhose - Matte Beige - Set of 2-1820 (M/L 2x Beige)
- Price
- £21.54
- Rating
- 4.0/5
- Reviews
- 89
- Age
- 3y ago

CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Black)
- Price
- £12.67
- Rating
- 3.8/5
- Reviews
- 1,840
- Age
- 7y ago

CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Powder)
- Price
- £12.44
- Rating
- 3.8/5
- Reviews
- 1,840
- Age
- 4y ago

VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago

CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Skin)
- Price
- £11.47
- Rating
- 3.8/5
- Reviews
- 1,840
- Age
- 7y ago
Newest
by launch date
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago

JUST BEAUTY TOUCH Opaque Maternity Tights Pregnancy Tights Comfortable Maternity Pantyhose 100 DEN 1or 2 Pairs Soft Stretch Microfiber Sizes S - XL
- Price
- £10.94
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 11mo ago

ZUMIY Womens Maternity Tights 80D Soft Belly Support Stretchy Pregnancy Opaque Pantyhose Wide Waist Band Full Feet | S M L XL | (UK Alpha S Regular Regular Black)
- Price
- £12.11
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago

SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago

AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- CALZITALY73%
- VALANDY11%
- SENTELEGRI7%
- Herzmutter2%
- AMIYOYO2%
- JUST BEAUTY TOUCH2%
- Open — no brand owns it (1 brand, 2%)
Demand
Maternity Tights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
Search terms
Top Maternity Tights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maternity tights54K/yr
- maternity tights over bump14K/yr
- pregnancy tights3K/yr
- pregnancy tights for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Maternity Tights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful smell
they do have a really weird smell to them
Packaging did have a weird smell though
These tights have hardly any stretch
Not enough stretch and not seamless
did not expand with book and became tight
Poor quality
Average
When trying them on they are a bit long
looking at the reviews I sized up and ordered L. It still feels pretty short, the back has two lines going across your bum, that stick out and make it feel quite uncomfortable, and if wearing a tighter dress/skirt, they're absolutely visible and look horrific
small
Plus they do seem pretty thick
A little on the thin side material wise to what I prefer
Thin
Love
Very comfortable
Excellent tights, very comfy around the bump and good quality
I have lived in these, super comfy material and stretchy
Decent leggings
Excellent quality
Great product
These are butter soft
Very soft and comfortable
Material is so soft
Stretchy and soft
Super stretchy maternity leggings
stretchy
Fits just right
Great fit
Fits me perfect and comfy
Return
3.9% Return rate 43% Fixable by listing
When trying them on they are a bit long
looking at the reviews I sized up and ordered L. It still feels pretty short, the back has two lines going across your bum, that stick out and make it feel quite uncomfortable, and if wearing a tighter dress/skirt, they're absolutely visible and look horrific
small
Thin
Awful smell
they do have a really weird smell to them
Packaging did have a weird smell though
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maternity Tights questions
Answered from the same tracked data.









