Maternity Pads

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £548K a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

11.3%

Market size, estimated

£548Ka year

Peak month

January1.5× the quietest month

Top search term

maternity pads381K searches a year

Listings sell for £8.21 on average, from £1.73 to £16.64. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £8.21 that is £41K to £49K a year per listing.

Average price

£8.21under the $15 to $100 sweet spot

Price range

£1.73–£16.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

£41K–£49K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Maternity. It carries 5,176 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Maternity

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,176per listing

Listings tracked

9

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months