maternity leggings
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good644.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.92avg listing price — sweet spot $15–$100
Price range
Good£7.68–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£79K£79K/yr · 286K searches
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maternity leggings is a £79K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
maternity leggings market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £84K–£111K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 7.7%
- Avg brand age
- 51 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
8%
- VALANDY40%
- AMIYOYO16%
- DDOBB14%
- Walifrey14%
- G4Free4%
- CRZ YOGA3%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Top maternity leggings search terms
- maternity leggings211K/yr
- maternity leggings over bump20K/yr
- pregnancy leggings for women14K/yr
- maternity gym leggings10K/yr
- pregnancy leggings7K/yr
- maternity leggings with pockets5K/yr
- cotton maternity leggings4K/yr
- petite maternity leggings4K/yr
- maternity legging3K/yr
- over bump maternity leggings4K/yr
Top maternity leggings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black
VALANDY£8.494.5★852 rev
AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M
AMIYOYO£7.854.3★218 rev
DDOBB 2 Pack Maternity Leggings Over Bump with Pockets High Waist Black Soft Belly Support Stretchy Pregnancy Pants Yoga Workout Pajama Trousers
DDOBB£16.304.3★692 rev
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£7.844.0★43 rev
Walifrey Womens Maternity Leggings with PocketsHigh Waist Opaque Comfortable Pregnancy Black Leggings L
Walifrey£8.144.5★887 rev
Newest
by launch dateVALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£7.8443 rev
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£9.5743 rev
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£10.1943 rev
G4Free Maternity Clothes for Women UK Yoga Pants Over Bump Maternity Wide Leg Work Trousers Pregnancy Joggers Petite Light Khaki L
G4Free£21.8188 rev
QGGQDD Maternity Leggings Over Bump with Pockets High Waisted Pregnancy Leggings for Women Gym Yoga Pants(Black*2 M)
QGGQDD£10.4823 rev
Trending
90-day click momentumVALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£10.194.0★
G4Free BareFeel Maternity Trousers Over Bump Flared Leggings Women Stretchy Pregnancy Yoga Pants with Pockets Casual Lounge Dress Work(Black M 29)
G4Free£22.014.6★
PARNIXS Maternity Two-Piece Set Basic Stretch Design with Pockets Soft Leggings for Active Moms Yoga Pants - Year-Round Wear
PARNIXS£24.063.8★
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
VALANDY£9.574.0★
AMIYOYO Maternity Leggings High Waisted Black Leggings for Pregnancy Women Over Bump Support Stretchy Pants Yoga Workout Pajama Black
AMIYOYO£8.424.3★
What buyers say about maternity leggings
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Fits just right”
“Material is so soft”
“Decent leggings”
“Stretchy and soft”
“Great value for money”
“really nice leggings with the added bonus of a pocket”
“Comfy material”
“Not see through”
“Wash nicely too”
What buyers complain about
“Unpleasant smell”
“run slightly large”
“See through”
“Poor quality”
“they dont seem to have much stretch at all for bump to grow”
“they almost looked grey”
“Bad material”
“Thin”
“They are thick”
“baggy in the legs”
Top return reasons
Common questions
- Is maternity leggings profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the maternity leggings niche?
- 12 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in maternity leggings?
- Top complaints mined from reviews: Smell, Size-Overall, Transparency. The return rate is 4.7%.
- When does demand for maternity leggings peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the maternity leggings niche?
- Listings span £7.68–£24.95; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.