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Maternity Leggings

soft demand (-35.4% this quarter) — Maternity Leggings doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 20Growth 7Conversion 25Competition 35Returns 29Price range 58Avg price 66Brand share 28Review moat 71Quality gap 76
This niche Category average

Is Maternity Leggings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maternity Leggings is a £79K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.

Maternity Leggings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.4% over the last 90 days and 2.0% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr8K
Search volume / yr-35.4%286K
Conversion rate2.0%
Avg price£13.92

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers12 · 18
Top-5 product click share64%
Open market12%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews645

Top Maternity Leggings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

8%

  • VALANDY40%
  • AMIYOYO16%
  • DDOBB14%
  • Walifrey14%
  • G4Free4%
  • CRZ YOGA3%
  • Open — no brand owns it (6 brands, 8%)

Maternity Leggings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume286KCVR2.0%Products25Brands12Top 5 Brands88%OOS Rate7.7%Rating4.3★Reviews645Avg BSR#35
10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Top Maternity Leggings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maternity leggings211K/yr
  • maternity leggings over bump20K/yr
  • pregnancy leggings for women14K/yr
  • maternity gym leggings10K/yr
  • pregnancy leggings7K/yr
  • maternity leggings with pockets5K/yr
  • cotton maternity leggings4K/yr
  • petite maternity leggings4K/yr
  • maternity legging3K/yr
  • over bump maternity leggings4K/yr

What reviews say buyers love and hate about Maternity Leggings

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Comfort-Overall26%

So comfortable

Size-Overall13%

Fits just right

Soft Feel10%

Material is so soft

Quality-Overall6%

Decent leggings

Stretchability/Expandability/Elasticity5%

Stretchy and soft

What buyers complain about

51% of reviews
Smell15%

Unpleasant smell

Size-Overall7%

run slightly large

Transparency6%

See through

Quality-Overall4%

Poor quality

Stretchability/Expandability/Elasticity4%

they dont seem to have much stretch at all for bump to grow

Maternity Leggings return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Material Quality
14%
3Transparency
10%
4Thin
9%
5Waist Fit
5%

Common Maternity Leggings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maternity Leggings 35/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -35.4% over the last 90 days.
Search demand for Maternity Leggings on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.4× the quietest.