Maternity Knickers

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

1.5%

Market size, estimated

£62Ka year

Peak month

January1.6× the quietest month

Top search term

maternity pants92K searches a year

Listings sell for £16.05 on average, from £7.48 to £28.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.05 that is £0 to £2K a year per listing.

Average price

£16.05inside the $15 to $100 sweet spot

Price range

£7.48–£28.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #26 within Maternity. It carries 3,177 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

3.3%

Average rank

#26in Maternity

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,177per listing

Listings tracked

57

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months