Maternity Knickers
Maternity Knickers shows low returns (0.9%), but a small market ($62K/yr) keeps it on the watch list.
Flapen Score
Is Maternity Knickers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Maternity Knickers is a £62K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Maternity Knickers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.8% over the last 90 days and 1.5% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 57 products
Top Maternity Knickers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HBselect 6 Pack Womens Maternity Knickers Cotton Pregnancy Panties Under Bump Maternity Underwear
- Price
- £14.44
- Rating
- 4.6/5
- Reviews
- 6,780
- Age
- 5y ago
momcozy Womens Maternity High Waist Underwear Pregnancy Soft Seamless Maternity Underwear Over Bump
- Price
- £24.03
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 1y ago
Frida Mom Postpartum Disposable Knickers | Microfibre Boyshort Cut Knickers with Super Soft Stretchy and Breathable Fabric | Size Regular 8ct
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 16,753
- Age
- 7y ago
TUTUESTHER High Waist Postpartum Underwear Women Cotton Full Briefs Tummy Control Panties(12 Classic Black)
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 1,208
- Age
- 5y ago
HBselect 6 Pack Women Under The Bump Maternity Knickers Bikini Cotton Pregnancy Underwear
- Price
- £11.99
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 1y ago
Trending
90-day click momentum
Diawsome Maternity Thongs Over Bump 5 Pack Seamless Pregnancy Knickers for Women High Waist Belly Support Underwear with Soft Cotton Gusset
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Diawsome Maternity Thongs Over Bump 3 Pack Seamless Pregnancy Knickers for Women High Waisted Belly Support Underwear Shapewear
- Price
- £22.50
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
momcozy Womens Maternity High Waist Underwear Pregnancy Soft Seamless Maternity Underwear Over Bump
- Price
- £24.03
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 1y ago
HBselect 6 Pack Women Under The Bump Maternity Knickers Bikini Cotton Pregnancy Underwear
- Price
- £11.99
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 1y ago
TUTUESTHER High Waist Postpartum Underwear Women Cotton Full Briefs Tummy Control Panties(12 Classic Black)
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 1,208
- Age
- 5y ago
Newest
by launch dateHBselect 6 Pack Women Under The Bump Maternity Knickers Bikini Cotton Pregnancy Underwear
- Price
- £11.99
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 1y ago
Diawsome Maternity Thongs Over Bump 5 Pack Seamless Pregnancy Knickers for Women High Waist Belly Support Underwear with Soft Cotton Gusset
- Price
- £28.20
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
ZiaWorld 4 Pack Maternity Knickers for Women Adjustable Soft Cotton Over Bump Underwear Hipster Panties Comfortable Breathable Pregnancy Seamless Briefs (UK Alpha XXL Regular Regular Multicolor)
- Price
- £12.46
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Diawsome Maternity Thongs Over Bump 3 Pack Seamless Pregnancy Knickers for Women High Waisted Belly Support Underwear Shapewear
- Price
- £22.50
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
momcozy Womens Maternity High Waist Underwear Pregnancy Soft Seamless Maternity Underwear Over Bump
- Price
- £24.03
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
26 rising
Sellers
37
Top-5 brand share
52%
Top 20: 96%
Top-5 click share
36%
Top 20: 68%
Open market
41%
- HBselect21%
- INNERSY9%
- momcozy8%
- Intimate Portal8%
- Diawsome7%
- SUNNYBUY7%
Maternity Knickers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top Maternity Knickers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- maternity pants92K/yr
- maternity underwear45K/yr
- maternity knickers51K/yr
- maternity knickers over bump12K/yr
- maternity underwear for pregnancy9K/yr
- pregnancy pants9K/yr
- pregnancy underwear7K/yr
- cotton maternity knickers5K/yr
- pregnancy underwear women6K/yr
- pregnancy knickers4K/yr
What reviews say buyers love and hate about Maternity Knickers
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“So comfortable”
“Fits just right”
“Decent leggings”
“Worth the money”
“Comfy and soft”
What buyers complain about
55% of reviews“small”
“Strange scent”
“Poor quality”
“Wish they were more like athletic wear material as they feel quite thin”
“Thin”
Maternity Knickers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Maternity Knickers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
