Maternity Clothes

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

0.4%

Market size, estimated

£112Ka year

Peak month

May1.3× the quietest month

Top search term

maternity clothes361K searches a year

Listings sell for £17.85 on average, from £5.87 to £33.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.85 that is £2K to £4K a year per listing.

Average price

£17.85inside the $15 to $100 sweet spot

Price range

£5.87–£33.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #51 within Maternity. It carries 1,270 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

2.5%

Average rank

#51in Maternity

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,270per listing

Listings tracked

91

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months