Maternity Clothes
Maternity Clothes shows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Flapen Score
Is Maternity Clothes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Maternity Clothes is a £112K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 53/100.
Maternity Clothes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.3% over the last 90 days and 0.4% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 91 products
Top Maternity Clothes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago
VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 2y ago
DDOBB 2 Pack Maternity Leggings Over Bump with Pockets High Waist Black Soft Belly Support Stretchy Pregnancy Pants Yoga Workout Pajama Trousers
- Price
- £16.30
- Rating
- 4.3/5
- Reviews
- 692
- Age
- 2y ago
VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 2y ago
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
Trending
90-day click momentum
Foucome Womens Maternity Jeans Stretch Boyfriend Jeans Over Belly Loose Pregnancy Denim Pants Dark Blue Medium
- Price
- £26.35
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 6mo ago
GRECERELLE Womens Maxi Dress Ladies Summer Casual Short Sleeve Long Dresses with Pocket for Daily Holiday Travel Maternity (Black XL)
- Price
- £13.66
- Rating
- 4.4/5
- Reviews
- 28,506
- Age
- 4y ago
Ekouaer Nighties for Women Button Pleated Short Sleeve Ladies Nightdress 1-Black M
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 1y ago
LILLUSORY Womens Oversized T Shirts UK Summer Plus Size Gym Tops Black 2XL
- Price
- £9.74
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 11mo ago
Smallshow Womens Maternity Nursing Dress Split Long Breastfeeding Clothes Navy M
- Price
- £19.69
- Rating
- 4.0/5
- Reviews
- 241
- Age
- 4y ago
Newest
by launch dateFoucome Womens Maternity Jeans Stretch Boyfriend Jeans Over Belly Loose Pregnancy Denim Pants Dark Blue Medium
- Price
- £26.35
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 6mo ago
VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
G4Free Maternity Clothes for Women UK Yoga Pants Over Bump Maternity Wide Leg Work Trousers Pregnancy Joggers Petite Light Khaki L
- Price
- £21.81
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 10mo ago
LILLUSORY Womens Oversized T Shirts UK Summer Plus Size Gym Tops Black 2XL
- Price
- £9.74
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 11mo ago
Ekouaer Nighties for Women Button Pleated Short Sleeve Ladies Nightdress 1-Black M
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
38 rising
Sellers
53
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
28%
Top 20: 56%
Open market
37%
- VALANDY19%
- Smallshow13%
- G4Free8%
- DDOBB8%
- AMIYOYO8%
- Foucome7%
Maternity Clothes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Maternity Clothes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- maternity clothes361K/yr
- maternity dress189K/yr
- maternity158K/yr
- maternity leggings211K/yr
- maternity trousers87K/yr
- maternity dresses56K/yr
- maternity dresses for women50K/yr
- maternity jeans72K/yr
- maternity tops51K/yr
- maternity clothing55K/yr
What reviews say buyers love and hate about Maternity Clothes
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“So comfortable”
“Sizing is accurate”
“Good quality very comfy”
“very soft material”
“Stretchy and soft”
What buyers complain about
50% of reviews“Unpleasant smell”
“Poor quality”
“Not at all transparent”
“the fit is loose”
“more like yoga trousers material”
Maternity Clothes return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Maternity Clothes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
