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Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

227K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

1.4%

Market size, estimated

£42Ka year

Peak month

December2.4× the quietest month

Top search term

ann summers141K searches a year

Listings sell for £12.83 on average, from £6.57 to £27.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.83 that is £0 to £1K a year per listing.

Average price

£12.83under the $15 to $100 sweet spot

Price range

£6.57–£27.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #80 within Nightwear, Lingerie & Underwear. It carries 1,701 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

72%

Out of stock, average day

5.3%

Average rank

#80in Nightwear, Lingerie & Underwear

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,701per listing

Listings tracked

36

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months