massage oils sex intimate
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.57–£27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Review moat
Okay1,700.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 227K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, massage oils sex intimate is a £42K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
massage oils sex intimate market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 67%
- Out of stock
- 5.3%
- Avg brand age
- 64 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
2%
- Ann Summers66%
- RSLOVE13%
- comeondear12%
- Durex3%
- Naissance2%
- Vibratissimo2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.4×
Top massage oils sex intimate search terms
- ann summers141K/yr
- anne summers23K/yr
- ann summer21K/yr
- sex oil18K/yr
- massage lube7K/yr
- massage gel6K/yr
- massage oil sex8K/yr
- body oil sex715/yr
- massage oils sex intimate509/yr
- massage oils sex323/yr
Top massage oils sex intimate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
Ann Summers£11.804.2★97 rev
comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14
comeondear£12.724.1★225 rev
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
Ann Summers£12.054.2★97 rev
Ann Summers - Lace Top Contrast Hold Ups - Hold Up Stockings for Women - Contrast Finish - 20 Denier
Ann Summers£12.434.3★22 rev
Ann Summers Sexy Lace Padded Balcony Bra Fuller Bust DD+ A-G Cup Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Red - Womens Lingerie
Ann Summers£13.054.6★292 rev
Newest
by launch date
Ann Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory
Ann Summers£27.9922 rev
RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M
RSLOVE£18.3778 rev
Ann Summers Adoration Satin Lace Chemise Lingerie for Women Black
Ann Summers£20.5829 rev
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
Ann Summers£12.0597 rev
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
Ann Summers£11.9197 rev
Trending
90-day click momentumAnn Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory
Ann Summers£27.994.7★
Ann Summers Sexy Lace Padded Balcony Bra Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Black - Womens Lingerie
Ann Summers£12.994.6★
Ann Summers Fishnet Lace Stocking & Suspender Set for Women Black
Ann Summers£12.003.9★
RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M
RSLOVE£18.374.2★
Ann Summers Hold Me Tight Lingerie Body Red
Ann Summers£21.944.0★
What buyers say about massage oils sex intimate
What buyers praise and complain about, mined from review topics.What buyers love
“its reliable and easy to use”
“Lovely oil, smells amazing”
“Sizing also seemed fairly accurate based on the fit”
“The material is really soft”
“comfortable”
“At £26, the price is fairly standard for branded lingerie, especially from a well-known retailer”
“The glossy finish is pure drama in the best way”
“I love it, flattering and shows just enough to feel sexy”
“The material is surprisingly comfortable, not scratchy, and the elasticated thong doesn't dig in”
“It does what it says on the bottle – works well as both a massage gel and personal lubricant”
What buyers complain about
“Leaves weird smell for prolonged time”
“Its sticky”
“So it doesn't come with a proper cap”
“Wasn't as warming as I expected”
“The belt is poor quality”
“doesn't taste good gets everywhere”
“not three as the illustration might suggest”
“It does seem expensive for what it is”
“the elastic around the chest isn't”
Top return reasons
Common questions
- Is massage oils sex intimate profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the massage oils sex intimate niche?
- 9 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in massage oils sex intimate?
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.4%.
- When does demand for massage oils sex intimate peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the massage oils sex intimate niche?
- Listings span £6.57–£27.99; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.