How competitive is the Massage Oils Sex Intimate niche on Amazon United Kingdom?

9 brands and 31 sellers compete in Massage Oils Sex Intimate on Amazon United Kingdom. The top 5 Massage Oils Sex Intimate products take 43% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Massage Oils Sex Intimate?

Massage Oils Sex Intimate buyers on Amazon United Kingdom complain most about Smell, Adhesion/Stickiness, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Massage Oils Sex Intimate niche?

Massage Oils Sex Intimate sells for £12.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.57–£27.99. The average incumbent carries 1,701 reviews — the moat a new listing must climb.

Massage Oils Sex Intimate

a small market ($42K/yr) — Massage Oils Sex Intimate doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Massage Oils Sex Intimate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Massage Oils Sex Intimate is a £42K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.

Massage Oils Sex Intimate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 1.4% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K

Search volume / yr-18.5%227K

Conversion rate1.4%

Avg price£12.83

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 31

Top-5 product click share43%

Open market4%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Top Massage Oils Sex Intimate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ann Summers Glossy Lace Stocking & Suspender Set for Women Black

Price: £11.80
Rating: 4.2/5
Reviews: 97
Age: 1y ago

comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14

Price: £12.72
Rating: 4.1/5
Reviews: 225
Age: 3y ago

Ann Summers Glossy Lace Stocking & Suspender Set for Women Black

Price: £12.05
Rating: 4.2/5
Reviews: 97
Age: 1y ago

Ann Summers - Lace Top Contrast Hold Ups - Hold Up Stockings for Women - Contrast Finish - 20 Denier

Price: £12.43
Rating: 4.3/5
Reviews: 22
Age: 1y ago

Ann Summers Sexy Lace Padded Balcony Bra Fuller Bust DD+ A-G Cup Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Red - Womens Lingerie

Price: £13.05
Rating: 4.6/5
Reviews: 292
Age: 4y ago

Newest

by launch date

Ann Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory

Price: £27.99
Rating: 4.7/5
Reviews: 22
Age: 3mo ago

RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M

Price: £18.37
Rating: 4.2/5
Reviews: 78
Age: 10mo ago

Ann Summers Adoration Satin Lace Chemise Lingerie for Women Black

Price: £20.58
Rating: 4.8/5
Reviews: 29
Age: 1y ago

Ann Summers Glossy Lace Stocking & Suspender Set for Women Black

Price: £12.05
Rating: 4.2/5
Reviews: 97
Age: 1y ago

Ann Summers Glossy Lace Stocking & Suspender Set for Women Black

Price: £11.91
Rating: 4.2/5
Reviews: 97
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

Ann Summers66%
RSLOVE13%
comeondear12%
Durex3%
Naissance2%
Vibratissimo2%
Open — no brand owns it (3 brands, 2%)

Massage Oils Sex Intimate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR1.4%Products36Brands9Top 5 Brands96%OOS Rate5.3%Rating4.3★Reviews1,701Avg BSR#80

Peak months: Feb, Dec · busiest ÷ quietest = 2.4×

Top Massage Oils Sex Intimate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ann summers141K/yr -15.0%0.2% conv.
anne summers23K/yr -21.8%0.1% conv.
ann summer21K/yr -10.8%0.1% conv.
sex oil18K/yr -24.7%2.3% conv.
massage lube7K/yr -21.1%5.3% conv.
massage gel6K/yr -11.0%0.4% conv.
massage oil sex8K/yr -57.1%3.0% conv.
body oil sex715/yr -43.9%3.7% conv.
massage oils sex intimate509/yr -10.1%0.8% conv.
massage oils sex323/yr -26.2%8.9% conv.

What reviews say buyers love and hate about Massage Oils Sex Intimate

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall17%

“its reliable and easy to use”

Smell15%

“Lovely oil, smells amazing”

Size-Overall10%

“Sizing also seemed fairly accurate based on the fit”

Soft Feel6%

“The material is really soft”

Comfort-Overall6%

“comfortable”

What buyers complain about

52% of reviews

Smell13%

“Leaves weird smell for prolonged time”

Adhesion/Stickiness7%

“Its sticky”

Size-Overall7%

“So it doesn't come with a proper cap”

Heating6%

“Wasn't as warming as I expected”

Quality-Overall5%

“The belt is poor quality”

Massage Oils Sex Intimate return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Smell

17%

3Quality-Overall

16%

4Leak-Proof

5Gap/Hole

Common Massage Oils Sex Intimate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Massage Oils Sex Intimate 42/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.