Massage Oils Sex Intimate
FailShoppers spend only $42K a year here, so Massage Oils Sex Intimate is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £42K/yr227K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 31 sellers
Flapen Score
Massage Oils Sex Intimate against its category
The dotted line is the Fashion average. Past it, Massage Oils Sex Intimate is stronger. Inside it, weaker.
Market
The Massage Oils Sex Intimate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Massage Oils Sex Intimate 227K times last year and spent an estimated £42K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £42Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- ann summers141K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £6.57 to £27.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.83 that is £0 to £1K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £6.57–£27.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #80 within Nightwear, Lingerie & Underwear. It carries 1,701 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 72%
- Out of stock, average day
- 5.3%
- Average rank
- #80in Nightwear, Lingerie & Underwear
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,701per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Massage Oils Sex Intimate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
- Price
- £11.80
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14
- Price
- £12.72
- Rating
- 4.1/5
- Reviews
- 225
- Age
- 3y ago
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
Ann Summers - Lace Top Contrast Hold Ups - Hold Up Stockings for Women - Contrast Finish - 20 Denier
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Ann Summers Sexy Lace Padded Balcony Bra Fuller Bust DD+ A-G Cup Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Red - Womens Lingerie
- Price
- £13.05
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 4y ago
Trending
90-day click momentum
Ann Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory
- Price
- £27.99
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 3mo ago
Ann Summers Sexy Lace Padded Balcony Bra Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Black - Womens Lingerie
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 4y ago
Ann Summers Fishnet Lace Stocking & Suspender Set for Women Black
- Price
- £12.00
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago
RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M
- Price
- £18.37
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 10mo ago
Ann Summers Hold Me Tight Lingerie Body Red
- Price
- £21.94
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 5y ago
Newest
by launch dateAnn Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory
- Price
- £27.99
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 3mo ago
RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M
- Price
- £18.37
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 10mo ago
Ann Summers Adoration Satin Lace Chemise Lingerie for Women Black
- Price
- £20.58
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
Ann Summers Glossy Lace Stocking & Suspender Set for Women Black
- Price
- £11.91
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
2%
- Ann Summers66%
- RSLOVE13%
- comeondear12%
- Durex3%
- Naissance2%
- Vibratissimo2%
- Open — no brand owns it (3 brands, 2%)
Demand
Massage Oils Sex Intimate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Massage Oils Sex Intimate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ann summers141K/yr
- anne summers23K/yr
- ann summer21K/yr
- sex oil18K/yr
- massage lube7K/yr
- massage gel6K/yr
- massage oil sex8K/yr
- body oil sex715/yr
- massage oils sex intimate509/yr
- massage oils sex323/yr
Reviews and returns
What reviews say buyers love and hate about Massage Oils Sex Intimate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaves weird smell for prolonged time
this smells awful
No fragrance
Its sticky
Its sticky and peels off if not totally rubbed in
Not impressed gets sticky very quickly then peels off like a paste
So it doesn't come with a proper cap
it is quite big
the shorts in particular are comically large to the point that they fall off when I stand up
Wasn't as warming as I expected
its heat suggestive is also misleading
Not great - no warming effect
The belt is poor quality
Poor quality
Love
its reliable and easy to use
it is well made
Amazing Quality
Lovely oil, smells amazing
I like the smell
Smells nice
Sizing also seemed fairly accurate based on the fit
the fit was flattering
It fits perfectly
The material is really soft
it feels lovely against the skin
makes skin feel soft
comfortable
comfortable to wear
The set is comfortable to wear
Return
0.4% Return rate 39% Fixable by listing
So it doesn't come with a proper cap
it is quite big
the shorts in particular are comically large to the point that they fall off when I stand up
Leaves weird smell for prolonged time
this smells awful
No fragrance
The belt is poor quality
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Oils Sex Intimate questions
Answered from the same tracked data.