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Marvel Gifts for Men

Fail

Shoppers spend only $36K a year here, so Marvel Gifts for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£36K/yr173K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
52%top-5 click share · 9 brands · 56 sellers

Flapen Score

Marvel Gifts for Men against its category

The dotted line is the Fashion average. Past it, Marvel Gifts for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marvel Gifts for Men 173K times last year and spent an estimated £36K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.7%
Market size, estimated
£36Ka year
Peak month
December20.9× the quietest month
Top search term
marvel gifts65K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £4.98 to £32.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.59 that is £0 to £1K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£4.98–£32.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #675 within Jumpers, Cardigans & Sweatshirts. It carries 1,414 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
7.1%
Average rank
#675in Jumpers, Cardigans & Sweatshirts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,414per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Marvel Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

5%

  • Marvel78%
  • Boyigog4%
  • PXXGOGO4%
  • Udream3%
  • Get Trend3%
  • Winning Moves3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Marvel Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×

Search terms

Top Marvel Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel gifts65K/yr
  • marvel gifts for men62K/yr
  • marvel merch14K/yr
  • marvel gift11K/yr
  • marvel merchandise9K/yr
  • marvel gifts for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.05

Quite small

were too tight

Small

Value For Money8%−0.01

Quite expensive

A little high on the price point for what it is

overpriced

Quality-Overall8%+0.63

The build quality on this lamp feels notably cheap

Poor quality

have been put into the bin not good quality

Assembly/Installation6%−0.04

A teeny bit of assembly is required

Makes playing it harder to set up each time

Durability5%−0.04

Broken

Dont last long

Love

Quality-Overall15%+0.63

Good quality

The build quality feels solid and sturdy, giving it a premium feel rather than looking like a basic novelty item

Really pleased good quality mug

Design-Overall7%−0.03

Cute collectible design

eye catching design that stands out right away

Overall, its very well constructed, with good attention to detail

Brightness/Shine/Glow7%

The light is a good brightness

Lights up bright

The light has a clean glow

Size-Overall6%−0.05

accurate fit

Looks good and accurately sized

Fit perfectly

Color6%+0.34

Beautiful colour and quality

Good quality colour changes

the multi-colour options are a nice touch

Return

0.6% Return rate 44% Fixable by listing

Size-Overall30%▃▆▆▁▅█

Quite small

were too tight

Small

Gifting Purpose18%▁█▃▁█▃
Defective Material/Parts12%▅▄▄█▄▁
Advertised Vs Actual Product6%█▇▁█▁▁
Value For Money4%▁▁▁▁▁█

Quite expensive

A little high on the price point for what it is

overpriced

FAQ

Common Marvel Gifts for Men questions

Answered from the same tracked data.