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Marshall Paw Patrol

Fail

The top 5 brands take 99% of clicks, so Marshall Paw Patrol is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£23K/yr44K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
56%top-5 click share · 6 brands · 159 sellers

Flapen Score

Marshall Paw Patrol against its category

The dotted line is the Fashion average. Past it, Marshall Paw Patrol is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshall Paw Patrol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marshall Paw Patrol 44K times last year and spent an estimated £23K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
4.1%
Market size, estimated
£23Ka year
Peak month
December4.2× the quietest month
Top search term
paw patrol marshall17K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £3.60 to £24.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£3.60–£24.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Boys. It carries 1,417 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#199in Boys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Marshall Paw Patrol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£905£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

159

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Paw Patrol88%
  • GUND4%
  • TY3%
  • SwimWays3%
  • Melissa & Doug1%
  • tonies1%

Demand

Marshall Paw Patrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Marshall Paw Patrol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol marshall17K/yr
  • marshall paw patrol18K/yr
  • marshall paw patrol toy5K/yr
  • paw patrol marshall fire truck4K/yr

Reviews and returns

What reviews say buyers love and hate about Marshall Paw Patrol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%0.00

Bigger than I expected

A bit smaller than expected

It's not as big as I thought

Quality-Overall11%−0.04

if the quality was better would be a cracking toy

which makes it feel lower quality

Poor quality

Shape/Style11%−0.09

lose shape after a few washes

Value For Money10%+1.77

Too expensive at full price

Expensive toy at full price

While £69.99 feels a little pricey

Durability6%−0.04

this will be a prized possession it doesnt look built to last all the love she will give it

Love

Fun/Entertainment Experience20%+2.06

Good toy

Fun for grandsome

Lots to keep little people entertained

Gifting Purpose17%+0.32

good gift

Great gift

Christmas present

Value For Money16%+1.77

Worth money

Good value for money

Good value

Quality-Overall15%−0.04

Good quality construction

Quality toy

Good quality

Strength8%−0.01

Solid and well

robust toy that feels well made

The Paw Patrol Fire Rescue firetruck is a sturdy

Return

1.2% Return rate 44% Fixable by listing

Size-Overall40%▃▁▆▂█▃

Bigger than I expected

A bit smaller than expected

It's not as big as I thought

Defective Material/Parts13%▁█▃▃▁▁
Quality-Overall11%█▅▂▁▁▁

if the quality was better would be a cracking toy

which makes it feel lower quality

Poor quality

Gifting Purpose11%▅▇▃█▁▁
Value For Money9%█▁▁█▁▁

Too expensive at full price

Expensive toy at full price

While £69.99 feels a little pricey

FAQ

Common Marshall Paw Patrol questions

Answered from the same tracked data.