Marshall Paw Patrol
FailThe top 5 brands take 99% of clicks, so Marshall Paw Patrol is a Fail.
- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £23K/yr44K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 159 sellers
Flapen Score
Marshall Paw Patrol against its category
The dotted line is the Fashion average. Past it, Marshall Paw Patrol is stronger. Inside it, weaker.
Market
The Marshall Paw Patrol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marshall Paw Patrol 44K times last year and spent an estimated £23K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £23Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- paw patrol marshall17K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £3.60 to £24.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £3.60–£24.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Boys. It carries 1,417 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #199in Boys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Marshall Paw Patrol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paw Patrol Marshall 100% Cotton Novelty Short Pyjama Set 3-4 years
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 2y ago

Paw Patrol Marshalls Fire Truck Toy Car & Collectible Figure
- Price
- £6.16
- Rating
- 4.8/5
- Reviews
- 4,028
- Age
- 3y ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 2-3 Years Red
- Price
- £20.79
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Fire Rescue: Marshall Rescue Fire Engine with Action Figure and Projectile Launcher and Toy Truck Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.33
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Trending
estimated 90-day click momentum
Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 18-24 Months
- Price
- £9.40
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 5-6 Years
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 18 to 24 Months
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 2,229
- Age
- 7y ago

Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 3 to 4 Years
- Price
- £13.08
- Rating
- 4.6/5
- Reviews
- 2,229
- Age
- 7y ago
Newest
by launch date
Paw Patrol Search & Rescue Marshalls Truck With 2 Figures
- Price
- £10.52
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 7mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 2-3 Years Red
- Price
- £20.79
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 5-6 Years Red
- Price
- £21.02
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 3-4 Years Red
- Price
- £21.06
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 6-7 Years Red
- Price
- £21.49
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
159
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 95%
Open market
0%
- Paw Patrol88%
- GUND4%
- TY3%
- SwimWays3%
- Melissa & Doug1%
- tonies1%
Demand
Marshall Paw Patrol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Marshall Paw Patrol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw patrol marshall17K/yr
- marshall paw patrol18K/yr
- marshall paw patrol toy5K/yr
- paw patrol marshall fire truck4K/yr
Reviews and returns
What reviews say buyers love and hate about Marshall Paw Patrol
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshall Paw Patrol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









