Marshall Paw Patrol
FailThe top 5 brands take 99% of clicks, so Marshall Paw Patrol is a Fail.
- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £23K/yr44K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 56%top-5 click share · 6 brands · 159 sellers
Flapen Score
Marshall Paw Patrol against its category
The dotted line is the Fashion average. Past it, Marshall Paw Patrol is stronger. Inside it, weaker.
Market
The Marshall Paw Patrol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marshall Paw Patrol 44K times last year and spent an estimated £23K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £23Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- paw patrol marshall17K searches a year
02 · Price
A sale here is worth £12.47.
Listings sell for £12.47 on average, from £3.60 to £24.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.
- Average price
- £12.47under the $15 to $100 sweet spot
- Price range
- £3.60–£24.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Boys. It carries 1,417 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #199in Boys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Marshall Paw Patrol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paw Patrol Marshall 100% Cotton Novelty Short Pyjama Set 3-4 years
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 2y ago

Paw Patrol Marshalls Fire Truck Toy Car & Collectible Figure
- Price
- £6.16
- Rating
- 4.8/5
- Reviews
- 4,028
- Age
- 3y ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 2-3 Years Red
- Price
- £20.79
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Fire Rescue: Marshall Rescue Fire Engine with Action Figure and Projectile Launcher and Toy Truck Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £7.33
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Trending
90-day click momentum
Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 18-24 Months
- Price
- £9.40
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 6-7 Years
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Pyjamas Marshall And Chase Boys Pyjamas Short Sleeve Pjs For Boys Summer Pyjama Set Blue 5-6 Years
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 18 to 24 Months
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 2,229
- Age
- 7y ago

Paw Patrol Boys Chase Marshall Rubble Briefs Pack of 5 Multicoloured Age 3 to 4 Years
- Price
- £13.08
- Rating
- 4.6/5
- Reviews
- 2,229
- Age
- 7y ago
Newest
by launch date
Paw Patrol Search & Rescue Marshalls Truck With 2 Figures
- Price
- £10.52
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 7mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 2-3 Years Red
- Price
- £20.79
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 5-6 Years Red
- Price
- £21.02
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 3-4 Years Red
- Price
- £21.06
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Paw Patrol Onesie Marshall Boys Onesie Soft Fleece Onesies For Kids Size 6-7 Years Red
- Price
- £21.49
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
159
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
0%
- Paw Patrol88%
- GUND4%
- TY3%
- SwimWays3%
- Melissa & Doug1%
- tonies1%
Demand
Marshall Paw Patrol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Marshall Paw Patrol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paw patrol marshall17K/yr
- marshall paw patrol18K/yr
- marshall paw patrol toy5K/yr
- paw patrol marshall fire truck4K/yr
Reviews and returns
What reviews say buyers love and hate about Marshall Paw Patrol
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I expected
A bit smaller than expected
It's not as big as I thought
if the quality was better would be a cracking toy
which makes it feel lower quality
Poor quality
lose shape after a few washes
Too expensive at full price
Expensive toy at full price
While £69.99 feels a little pricey
this will be a prized possession it doesnt look built to last all the love she will give it
Love
Good toy
Fun for grandsome
Lots to keep little people entertained
good gift
Great gift
Christmas present
Worth money
Good value for money
Good value
Good quality construction
Quality toy
Good quality
Solid and well
robust toy that feels well made
The Paw Patrol Fire Rescue firetruck is a sturdy
Return
1.2% Return rate 44% Fixable by listing
Bigger than I expected
A bit smaller than expected
It's not as big as I thought
if the quality was better would be a cracking toy
which makes it feel lower quality
Poor quality
Too expensive at full price
Expensive toy at full price
While £69.99 feels a little pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshall Paw Patrol questions
Answered from the same tracked data.









