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Mario Movie

brand-locked demand (top 5 brands take 100% of clicks) — Mario Movie doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 2Growth 12Conversion 16Competition 29Returns 99Price range 73Avg price 78Brand share 0Review moat 65Quality gap 21
This niche Category average

Is Mario Movie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mario Movie is a £10K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 31/100.

Mario Movie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.9% over the last 90 days and 1.3% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr750
Search volume / yr-26.9%48K
Conversion rate1.3%
Avg price£16.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 56
Top-5 product click share67%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)12· 6 succeeded
Avg rating4.7★
Avg reviews895

Top Mario Movie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£972£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Super Mario71%
  • THE SUPER MARIO BROS. MOVIE22%
  • Jakks Pacific5%
  • Nintendo2%

Mario Movie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR1.3%Products17Brands4Top 5 Brands100%OOS Rate5.4%Rating4.7★Reviews895Avg BSR#216
4K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.5×

Top Mario Movie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mario movie18K/yr
  • the super mario bros. movie14K/yr
  • super mario movie8K/yr
  • super mario bros movie5K/yr
  • mario bros movie2K/yr
  • the super mario bros movie1K/yr

What reviews say buyers love and hate about Mario Movie

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money20%

worth the money

Quality-Overall19%

Good quality

Size-Overall17%

decent size

Fun/Entertainment Experience12%

Very cool toy

Gifting Purpose9%

Great gift, good quality

What buyers complain about

78% of reviews
Size-Overall38%

Its a very Loose action figure

Value For Money23%

Not worth the money

Durability7%

The white robot thing that Bowser Jr sits in falls apart easily though

Defective Material/Parts5%

Small parts

Quality-Overall3%

Poor quality, sleeve cracked on it after a couple of days

Mario Movie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Defective Material/Parts
14%
3Value For Money
6%
4Durability
5%
5Gifting Purpose
5%

Common Mario Movie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario Movie 31/100 on Amazon United Kingdom — Skip it. The niche generates £10K/yr across 17 tracked products. 6 of 12 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Mario Movie on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 3.5× the quietest.