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Mario Movie

Fail

The top 5 brands take 100% of clicks, so Mario Movie is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£10K/yr48K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
67%top-5 click share · 4 brands · 56 sellers

Flapen Score

Mario Movie against its category

The dotted line is the Fashion average. Past it, Mario Movie is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Movie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Movie 48K times last year and spent an estimated £10K. All 4 brands take every click. Demand peaks in Apr–May. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
1.3%
Market size, estimated
£10Ka year
Peak month
April3.5× the quietest month
Top search term
mario movie18K searches a year

02 · Price

A sale here is worth £16.17.

Listings sell for £16.17 on average, from £9.42 to £30.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £16.17 that is £0 to £2K a year per listing.

Average price
£16.17inside the $15 to $100 sweet spot
Price range
£9.42–£30.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #216 within Boys. It carries 895 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#216in Boys
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
895per listing
Listings tracked
17

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mario Movie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£972£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Super Mario71%
  • THE SUPER MARIO BROS. MOVIE22%
  • Jakks Pacific5%
  • Nintendo2%

Demand

Mario Movie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Mario Movie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario movie18K/yr
  • the super mario bros. movie14K/yr
  • super mario movie8K/yr
  • super mario bros movie5K/yr
  • mario bros movie2K/yr
  • the super mario bros movie1K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Movie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.06

Its a very Loose action figure

Much bigger than expected

Much bigger than I was expecting and very interactive

Value For Money23%−0.15

Not worth the money

Overpriced

Rip off for the amount of money spent

Durability7%−0.03

The white robot thing that Bowser Jr sits in falls apart easily though

sleeve cracked on it after a couple of days

Defective Material/Parts5%+0.20

Small parts

There some small parts within the egg

Quality-Overall3%+1.99

Poor quality, sleeve cracked on it after a couple of days

Love

Value For Money20%−0.15

worth the money

Good price

Great Value

Quality-Overall19%+1.99

Good quality

Really good quality toy

The set is well made

Size-Overall17%−0.06

decent size

Perfect size for a Mario obsessed 3 year old

Good size toy

Fun/Entertainment Experience12%+0.17

Very cool toy

Good toy

Great Little playset

Gifting Purpose9%+1.10

Great gift, good quality

Great present

Birthday gift grandson thrilled

Return

0.3% Return rate 53% Fixable by listing

Size-Overall45%▁█▆▄▅▇

Its a very Loose action figure

Much bigger than expected

Much bigger than I was expecting and very interactive

Defective Material/Parts14%▁▁▇█▃▄

Small parts

There some small parts within the egg

Value For Money6%▁█▁▁▂▃

Not worth the money

Overpriced

Rip off for the amount of money spent

Durability5%▁▁▁█▇▁

The white robot thing that Bowser Jr sits in falls apart easily though

sleeve cracked on it after a couple of days

Gifting Purpose5%▁▁▁▁█▁

FAQ

Common Mario Movie questions

Answered from the same tracked data.