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Mario Lunch Box

Fail

Shoppers spend only $6K a year here, so Mario Lunch Box is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£6K/yr22K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
64%top-5 click share · 9 brands · 31 sellers

Flapen Score

Mario Lunch Box against its category

The dotted line is the Fashion average. Past it, Mario Lunch Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Lunch Box 22K times last year and spent an estimated £6K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
2.2%
Market size, estimated
£6Ka year
Peak month
August5.3× the quietest month
Top search term
mario lunch bag7K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £7.43 to £20.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£7.43–£20.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,857 within Boys. It carries 274 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
13.0%
Average rank
#1,857in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Mario Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£588£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Get Trend36%
  • Super Mario21%
  • Zawadi Global12%
  • Stor10%
  • Bioworld7%
  • Super Mario Bros.6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mario Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.3×

Search terms

Top Mario Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario lunch bag7K/yr
  • mario lunch box7K/yr
  • super mario lunch box5K/yr
  • super mario lunch bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.24

a little bit bigger

Durability13%−0.05

Sadly, like other reviews say, the bag has broken after 5 months

Quality-Overall13%+1.44

Not great quality

Stitch/Finish/Polish13%−0.06

the stitching has come loose after only a few uses

Strap/String Quality13%−0.06

one of the straps is coming apart

Love

Size-Overall29%+1.24

a good size

good size for a nursery lunch bag with snack pots

I like that the fit feels true to size

Quality-Overall26%+1.44

Overall, these are great quality pyjamas for any young Super Mario fan

Great Quality

Amazing product :

Value For Money12%+1.02

Great value for money

Really good price considering it's branded

reasonable price

Advertised Vs Actual Product11%−0.03

As described

Great product as described

Storage Capacity7%+0.59

Plenty of space

there's still room at the top for even more snacks

Return

0.9% Return rate 77% Fixable by listing

Size-Overall78%▅▁▅███

a little bit bigger

Quality-Overall7%██▁▁▁▂

Not great quality

Stitch/Finish/Polish4%▁▁▁█▆▁

the stitching has come loose after only a few uses

Scratch Resistance2%▁▁█▁▁▁
Functionality-Overall2%▁▁▁▁▁█

FAQ

Common Mario Lunch Box questions

Answered from the same tracked data.