mario hat
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good534.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.51avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.06–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£24K£24K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, mario hat is a £24K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mario hat market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 36.1%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
20
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Get Trend68%
- Nintendo12%
- Disguise6%
- Generico3%
- Super Mario3%
- Komonee2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 9.7×
Top mario hat search terms
- mario hat47K/yr
- mario cap7K/yr
- super mario hat6K/yr
- mario hat kids3K/yr
- mario accessories5K/yr
- mario hat adult5K/yr
Top mario hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Red Super Mario)
Get Trend£13.824.7★174 rev
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
Get Trend£13.384.7★174 rev
Nintendo boys Baseball Navy 7 Years
Nintendo£18.524.8★193 rev
Super Mario Bros. Mario Accessory Kit for Kids Officially Licensed by Disguise Includes Character Hat Mustache and Lined White Gloves Pair with Disguise Dress Up
Disguise£16.264.8★7 rev
Kraja Gaming Character Cap Video Game Hats with Slot for Favourite Character Letter Insert (Red)
Generico£11.053.9★6 rev
Newest
by launch dateGet Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Red Super Mario)
Get Trend£13.82174 rev
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
Get Trend£13.38174 rev
Komonee Duo Pack M Red L Green Foam Hat Cap Fancy Dress Up Adult Halloween Couple Pair Outfit Costume Party
Komonee£9.9115 rev
FORETOGO Plumber Costume Kit with Red Cap Moustache & White Gloves
FORETOGO£5.067 rev
Kraja Gaming Character Cap Video Game Hats with Slot for Favourite Character Letter Insert (Red)
Generico£11.056 rev
Trending
90-day click momentumGet Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
Get Trend£13.384.7★
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Red Super Mario)
Get Trend£13.824.7★
Komonee Duo Pack M Red L Green Foam Hat Cap Fancy Dress Up Adult Halloween Couple Pair Outfit Costume Party
Komonee£9.913.9★
Nintendo boys Baseball Navy 7 Years
Nintendo£18.524.8★
Super Mario Cap for Boys & Girls | Kids White Black One Size Gamer Snapback | Baseball Hat Childrens Game Gift Merchandise One Size
Super Mario£12.744.6★
What buyers say about mario hat
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great value for money”
“As described Love it Fits perfectly”
“Great product as described”
“Great lasted weeks now even the glassed with my heavy handed son”
“is quite comfortable”
What buyers complain about
“nothing abit of eyelash glue cant fix”
Top return reasons
Common questions
- Is mario hat profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the mario hat niche?
- 9 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mario hat?
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 1.9%.
- When does demand for mario hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 9.7× the quietest.
- What does it cost to enter the mario hat niche?
- Listings span £5.06–£18.52; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.