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Mario Hat

Fail

Shoppers spend an estimated $24K a year here, so Mario Hat is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£24K/yr73K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
86%top-5 click share · 9 brands · 20 sellers

Flapen Score

Mario Hat against its category

The dotted line is the Fashion average. Past it, Mario Hat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Hat 73K times last year and spent an estimated £24K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
2.8%
Market size, estimated
£24Ka year
Peak month
October9.7× the quietest month
Top search term
mario hat47K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £5.06 to £18.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.51 that is £1K to £3K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£5.06–£18.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #675 within Boys. It carries 535 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
36.1%
Average rank
#675in Boys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mario Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

6%

  • Get Trend68%
  • Nintendo12%
  • Disguise6%
  • Generico3%
  • Super Mario3%
  • Komonee2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Mario Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top Mario Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario hat47K/yr
  • mario cap7K/yr
  • super mario hat6K/yr
  • mario hat kids3K/yr
  • mario accessories5K/yr
  • mario hat adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Hat

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Adhesion/Stickiness”
1.9%of orders come back
“nothing abit of eyelash glue cant fix”
A buyer, on “Adhesion/Stickiness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Mario Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data