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Mario Hat

Fail

Shoppers spend only $24K a year here, so Mario Hat is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£24K/yr73K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
86%top-5 click share · 9 brands · 20 sellers

Flapen Score

Mario Hat against its category

The dotted line is the Fashion average. Past it, Mario Hat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Hat 73K times last year and spent an estimated £24K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
2.8%
Market size, estimated
£24Ka year
Peak month
October9.7× the quietest month
Top search term
mario hat47K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £5.06 to £18.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.51 that is £1K to £3K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£5.06–£18.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #675 within Boys. It carries 535 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
36.1%
Average rank
#675in Boys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mario Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Get Trend68%
  • Nintendo12%
  • Disguise6%
  • Generico3%
  • Super Mario3%
  • Komonee2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Mario Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top Mario Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario hat47K/yr
  • mario cap7K/yr
  • super mario hat6K/yr
  • mario hat kids3K/yr
  • mario accessories5K/yr
  • mario hat adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.27

nothing abit of eyelash glue cant fix

Only downside is the glue on the moustache

Love

Quality-Overall38%+2.89

Amazing quality

great quality, grandson loved it and refused to stop wearing them

Great quality, good for between ages 4 and 10 i would say

Value For Money21%+1.27

Great value for money

reasonable price

Great value for price

Size-Overall21%−0.21

As described Love it Fits perfectly

Fits perfect for a small head

Fits my large 9 year old perfectly

Advertised Vs Actual Product6%+0.32

Great product as described

Durability4%+0.21

Great lasted weeks now even the glassed with my heavy handed son

Return

1.9% Return rate 82% Fixable by listing

Size-Overall65%▁▅▅▆▇█
Color19%▁█▆▃▁▃
Quality-Overall9%▁▁██▄▁
Width3%▁▁▁▁█▁
Certifications3%▁▁▁▁█▁

FAQ

Common Mario Hat questions

Answered from the same tracked data.