Mario Figures
a small market ($35K/yr) — Mario Figures doesn't clear our bar today.
Flapen Score
Is Mario Figures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mario Figures is a £35K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 45/100.
Mario Figures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.3% over the last 90 days and 1.7% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 59 products
Top Mario Figures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nintendo Super Mario Bowsers Lava Battle Set
- Price
- £19.13
- Rating
- 4.7/5
- Reviews
- 4,571
- Age
- 8y ago
Fisher-Price Little People My Mario 6-Piece Character Figure Set
- Price
- £13.85
- Rating
- 4.9/5
- Reviews
- 416
- Age
- 6mo ago
Nintendo Mario and Friends Multi Pack Includes Mario Luigi Princess Peach Yoshi and Toad
- Price
- £20.04
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 5y ago
The Super Mario Galaxy Movie Mario 5 Action Figure with Accessory
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Trending
90-day click momentumSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.85
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 9-10 Years
- Price
- £14.74
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Newest
by launch date
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.85
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
14 rising
Sellers
265
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 72%
Open market
7%
- Super Mario42%
- Jakks Pacific16%
- THE SUPER MARIO BROS. MOVIE16%
- Nintendo11%
- Fisher-Price7%
- Heartsking2%
- Open — no brand owns it (8 brands, 7%)
Mario Figures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×
Top Mario Figures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mario figures61K/yr
- super mario figures30K/yr
- mario figure10K/yr
- mario figures set11K/yr
- super mario figures set5K/yr
- mario characters5K/yr
- super mario figure3K/yr
- mario kart toy4K/yr
What reviews say buyers love and hate about Mario Figures
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good toy”
“Good quality”
“Good price”
“Great gift, good quality”
“decent size”
What buyers complain about
80% of reviews“Tiny toy”
“Not worth the money at all”
“Poor quality”
“Unfortunately I have bought 2, and they were for a gift”
“Does not work as shown”
Mario Figures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mario Figures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
