mario figures
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.38avg listing price — sweet spot $15–$100
Price range
Great£5.71–£43.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,077.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 129K searches
According to Flapen's Amazon United Kingdom niche tracking, mario figures is a £35K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mario figures market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #674
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 64%
- Out of stock
- 7.2%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
265
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
34%
Top 20: 72%
Open market
7%
- Super Mario42%
- Jakks Pacific16%
- THE SUPER MARIO BROS. MOVIE16%
- Nintendo11%
- Fisher-Price7%
- Heartsking2%
- Open — no brand owns it (8 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×
Top mario figures search terms
- mario figures61K/yr
- super mario figures30K/yr
- mario figure10K/yr
- mario figures set11K/yr
- super mario figures set5K/yr
- mario characters5K/yr
- super mario figure3K/yr
- mario kart toy4K/yr
Top mario figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nintendo Super Mario Bowsers Lava Battle Set
Nintendo£19.134.7★4,571 rev
Fisher-Price Little People My Mario 6-Piece Character Figure Set
Fisher-Price£13.854.9★416 rev
Nintendo Mario and Friends Multi Pack Includes Mario Luigi Princess Peach Yoshi and Toad
Super Mario£20.044.5★747 rev
The Super Mario Galaxy Movie Mario 5 Action Figure with Accessory
Jakks Pacific£14.444.7★742 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.424.8★16 rev
Newest
by launch date
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.1216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.4216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.8216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
Super Mario£14.5616 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
Super Mario£14.8516 rev
Trending
90-day click momentumSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
Super Mario£14.854.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.824.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 9-10 Years
Super Mario£14.744.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
Super Mario£14.564.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.424.8★
What buyers say about mario figures
What buyers praise and complain about, mined from review topics.What buyers love
“Good toy”
“Good quality”
“Good price”
“Great gift, good quality”
“decent size”
“My son loved the addition to his collection”
“Meet my expectations”
“They feel sturdy and good quality, which makes them perfect for younger children to play with”
“He enjoyed putting it together”
“Great lamp”
What buyers complain about
“Tiny toy”
“Not worth the money at all”
“Poor quality”
“Unfortunately I have bought 2, and they were for a gift”
“Does not work as shown”
“The white robot thing that Bowser Jr sits in falls apart easily though”
“Small parts”
“Assembly does take a bit of time”
Top return reasons
Common questions
- Is mario figures profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 59 tracked products. 12 of 29 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the mario figures niche?
- 14 brands and 265 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in mario figures?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.7%.
- When does demand for mario figures peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mario figures niche?
- Listings span £5.71–£43.70; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.