Mario Figures
FailShoppers spend an estimated $35K a year here, so Mario Figures is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £35K/yr129K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 34%top-5 click share · 14 brands · 265 sellers
Flapen Score
Mario Figures against its category
The dotted line is the Fashion average. Past it, Mario Figures is stronger. Inside it, weaker.
Market
The Mario Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mario Figures 129K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £35Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- mario figures61K searches a year
02 · Price
A sale here is worth £16.38.
Listings sell for £16.38 on average, from £5.71 to £43.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.38 that is £0 to £2K a year per listing.
- Average price
- £16.38inside the $15 to $100 sweet spot
- Price range
- £5.71–£43.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #674 within Boys. It carries 1,077 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 92%
- Out of stock, average day
- 7.2%
- Average rank
- #674in Boys
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 59
04 · Newcomers
12 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Mario Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nintendo Super Mario Bowsers Lava Battle Set
- Price
- £19.13
- Rating
- 4.7/5
- Reviews
- 4,571
- Age
- 8y ago

Fisher-Price Little People My Mario 6-Piece Character Figure Set
- Price
- £13.85
- Rating
- 4.9/5
- Reviews
- 416
- Age
- 6mo ago

Nintendo Mario and Friends Multi Pack Includes Mario Luigi Princess Peach Yoshi and Toad
- Price
- £20.04
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 5y ago

The Super Mario Galaxy Movie Mario 5 Action Figure with Accessory
- Price
- £14.44
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.85
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 9-10 Years
- Price
- £14.74
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Newest
by launch date
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago

Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years
- Price
- £14.85
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
265
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 72%
Open market
7%
- Super Mario42%
- Jakks Pacific16%
- THE SUPER MARIO BROS. MOVIE16%
- Nintendo11%
- Fisher-Price7%
- Heartsking2%
- Open — no brand owns it (8 brands, 7%)
Demand
Mario Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Mario Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario figures61K/yr
- super mario figures30K/yr
- mario figure10K/yr
- mario figures set11K/yr
- super mario figures set5K/yr
- mario characters5K/yr
- super mario figure3K/yr
- mario kart toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Mario Figures
We read the reviews and the return reasons for every product selling here.
“Tiny toy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









