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Mario Figures

Fail

Shoppers spend only $35K a year here, so Mario Figures is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£35K/yr129K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
34%top-5 click share · 14 brands · 265 sellers

Flapen Score

Mario Figures against its category

The dotted line is the Fashion average. Past it, Mario Figures is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Figures 129K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
1.7%
Market size, estimated
£35Ka year
Peak month
December2.2× the quietest month
Top search term
mario figures61K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £5.71 to £43.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.38 that is £0 to £2K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£5.71–£43.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #674 within Boys. It carries 1,077 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
7.2%
Average rank
#674in Boys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
59

04 · Newcomers

Amazon counts 12 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mario Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£698£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

265

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

7%

  • Super Mario42%
  • Jakks Pacific16%
  • THE SUPER MARIO BROS. MOVIE16%
  • Nintendo11%
  • Fisher-Price7%
  • Heartsking2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Mario Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mario Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario figures61K/yr
  • super mario figures30K/yr
  • mario figure10K/yr
  • mario figures set11K/yr
  • super mario figures set5K/yr
  • mario characters5K/yr
  • super mario figure3K/yr
  • mario kart toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.12

Tiny toy

Much bigger than expected

Item very small

Value For Money17%−0.10

Not worth the money at all

Overpriced

Rip off for the amount of money spent

Quality-Overall15%−0.02

Poor quality

Rubbish

Poor quality, sleeve cracked on it after a couple of days

Gifting Purpose5%−0.01

Unfortunately I have bought 2, and they were for a gift

Functionality-Overall5%−0.06

Does not work as shown

Love

Fun/Entertainment Experience20%+2.53

Good toy

Great game for the family

Good fun

Quality-Overall19%−0.02

Good quality

well made item

Great product very pleased with purchase

Value For Money16%−0.10

Good price

value for money

Great value for money

Gifting Purpose10%−0.01

Great gift, good quality

Great Gift

Good birthday present

Size-Overall7%−0.12

decent size

Theyre the size of any other little people from little tikes

Good size toy

Return

0.7% Return rate 44% Fixable by listing

Size-Overall36%▅▇▆▇▇█

Tiny toy

Much bigger than expected

Item very small

Gifting Purpose14%█▄▅▆▆▃

Unfortunately I have bought 2, and they were for a gift

Defective Material/Parts12%█▄▅▅▄▃

Small parts

There some small parts within the egg

Value For Money10%▁█▁▆▃█

Not worth the money at all

Overpriced

Rip off for the amount of money spent

Durability4%▁▁██▇▁

The white robot thing that Bowser Jr sits in falls apart easily though

sleeve cracked on it after a couple of days

FAQ

Common Mario Figures questions

Answered from the same tracked data.