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Mario Figures

Fail

Shoppers spend an estimated $35K a year here, so Mario Figures is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£35K/yr129K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
34%top-5 click share · 14 brands · 265 sellers

Flapen Score

Mario Figures against its category

The dotted line is the Fashion average. Past it, Mario Figures is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Figures 129K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
1.7%
Market size, estimated
£35Ka year
Peak month
December2.2× the quietest month
Top search term
mario figures61K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £5.71 to £43.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.38 that is £0 to £2K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£5.71–£43.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #674 within Boys. It carries 1,077 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
7.2%
Average rank
#674in Boys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
59

04 · Newcomers

12 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mario Figures products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£698£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

265

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 72%

Open market

7%

  • Super Mario42%
  • Jakks Pacific16%
  • THE SUPER MARIO BROS. MOVIE16%
  • Nintendo11%
  • Fisher-Price7%
  • Heartsking2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Mario Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mario Figures search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario figures61K/yr
  • super mario figures30K/yr
  • mario figure10K/yr
  • mario figures set11K/yr
  • super mario figures set5K/yr
  • mario characters5K/yr
  • super mario figure3K/yr
  • mario kart toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Figures

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Tiny toy”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mario Figures questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data