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Mario Costume Kids

Fail

Demand is soft, at -88.4% this quarter, so Mario Costume Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£38K/yr101K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
44%top-5 click share · 9 brands · 47 sellers

Flapen Score

Mario Costume Kids against its category

The dotted line is the Fashion average. Past it, Mario Costume Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Costume Kids 101K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
2.6%
Market size, estimated
£38Ka year
Peak month
March31.2× the quietest month
Top search term
mario costume kids60K searches a year

02 · Price

A sale here is worth £14.62.

Listings sell for £14.62 on average, from £7.95 to £26.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.62 that is £1K to £4K a year per listing.

Average price
£14.62under the $15 to $100 sweet spot
Price range
£7.95–£26.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #699 within Boys. It carries 832 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
79%
Out of stock, average day
15.4%
Average rank
#699in Boys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
832per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mario Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

47

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 92%

Open market

4%

  • Super Mario39%
  • Disguise28%
  • BSBUY17%
  • HENBRANDT8%
  • Kitimi3%
  • DiULi2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mario Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 31.2×

Search terms

Top Mario Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario costume kids60K/yr
  • super mario costume kids21K/yr
  • kids mario costume13K/yr
  • mario kids costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Costume Kids

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
3.0%of orders come back
“comes up to small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mario Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data