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Mario Costume Kids

Fail

Demand is soft, at -88.4% this quarter, so Mario Costume Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£38K/yr101K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
44%top-5 click share · 9 brands · 47 sellers

Flapen Score

Mario Costume Kids against its category

The dotted line is the Fashion average. Past it, Mario Costume Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Costume Kids 101K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
2.6%
Market size, estimated
£38Ka year
Peak month
March31.2× the quietest month
Top search term
mario costume kids60K searches a year

02 · Price

A sale here is worth £14.62.

Listings sell for £14.62 on average, from £7.95 to £26.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.62 that is £1K to £4K a year per listing.

Average price
£14.62under the $15 to $100 sweet spot
Price range
£7.95–£26.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #699 within Boys. It carries 832 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
79%
Out of stock, average day
15.4%
Average rank
#699in Boys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
832per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mario Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

47

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 92%

Open market

4%

  • Super Mario39%
  • Disguise28%
  • BSBUY17%
  • HENBRANDT8%
  • Kitimi3%
  • DiULi2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Mario Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 31.2×

Search terms

Top Mario Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario costume kids60K/yr
  • super mario costume kids21K/yr
  • kids mario costume13K/yr
  • mario kids costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.12

comes up to small

Tight fit

definitely not true to size

Quality-Overall20%−0.05

Poor quality

It's cheap and it ripped within hours

Quality isn't good

Value For Money11%+0.47

Not impressed for the amount it cost

Not worth the money

Waste of money, not worth at all, that kind of money you would expect they put the hat and moustache

Material Quality6%+0.05

Disappointing, cheap material and does not come with the gloves or moustache, so picture is a little miss leading

Its quite cheap material -

Durability2%−0.06

already the seam has split

Love

Size-Overall29%−0.12

these fit great

True to size

None too big

Quality-Overall23%−0.05

Good quality

Great product

Quality is value for money

Value For Money14%+0.47

Cant really complain at the price - excellent product for Halloween or parties

really good value for the price

Worth it

Comfort-Overall8%+2.34

comfortable for my son

Material Quality4%+0.05

Material thickness is fine

Return

3.0% Return rate 81% Fixable by listing

Size-Overall74%▇█▇▇▇▇

comes up to small

Tight fit

definitely not true to size

Quality-Overall8%▁▄▅▆█▁

Poor quality

It's cheap and it ripped within hours

Quality isn't good

Material Quality2%▁▇█▁▁▁

Disappointing, cheap material and does not come with the gloves or moustache, so picture is a little miss leading

Its quite cheap material -

Defective Material/Parts2%▁▁▃▁▆█
Advertised Vs Actual Product2%▁▁▄▁█▇

FAQ

Common Mario Costume Kids questions

Answered from the same tracked data.