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Mario Cake Toppers

Fail

Prices span $3.12–$14.82, mostly outside the sweet spot, so Mario Cake Toppers is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£24K/yr67K searches / yr
90-day growth
+36.3%search demand this quarter
Competition
67%top-5 click share · 14 brands · 24 sellers

Flapen Score

Mario Cake Toppers against its category

The dotted line is the Fashion average. Past it, Mario Cake Toppers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Cake Toppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mario Cake Toppers 67K times last year and spent an estimated £24K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+36.3%
Conversion, latest week
4.5%
Market size, estimated
£24Ka year
Peak month
May2.9× the quietest month
Top search term
mario cake toppers22K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £3.12 to £14.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.85 that is £785 to £2K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£3.12–£14.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£785–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #906 within Boys. It carries 80 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#906in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mario Cake Toppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 rising

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • Hampshire Cake Craft21%
  • Super Mario20%
  • Canverlens17%
  • Sovanna9%
  • Heartsking6%
  • Chukua6%

Demand

Mario Cake Toppers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Mario Cake Toppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario cake toppers22K/yr
  • super mario cake toppers14K/yr
  • mario cake topper9K/yr
  • super mario cake decorations7K/yr
  • mario cake decorations7K/yr
  • super mario cake topper5K/yr
  • mario cupcake toppers3K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Cake Toppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.36

and poor quality

so these are not good quality

Gross

Inflation/Deflation33%−0.16

Baloons deflated quickly

by the end of the next day over half of them had began to deflate

Deflated within an hour

Strength13%−0.06

was very flimsy

Adhesion/Stickiness13%−0.06

one came off of the end of the stick

Durability8%−0.04

They done the job for the day just didn't last much longer

Love

Quality-Overall28%+0.36

Overall, these are great quality pyjamas for any young Super Mario fan

Decent quality

Great quality, good for between ages 4 and 10 i would say

Value For Money21%+1.89

Value for money

Good value

reasonable price

Advertised Vs Actual Product17%−0.06

the definitely did what I hoped

exactly as photo

came as seen

Size-Overall12%+0.93

Great size

2 sheets of good size wrapping paper

I like that the fit feels true to size

Color10%+0.82

Colourful and do the job

The prime colours were vivid and bright and the selection of 3 sizes were suited the cake perfectly

The white colour gives them a fresh, clean look and the design feels modern and playful at the same time

Return

0.7% Return rate 58% Fixable by listing

Size-Overall50%▅▃▅█▅▄
Quality-Overall16%▆█▆▃▂▃

and poor quality

so these are not good quality

Gross

Strength6%▁▁▁▁▁█

was very flimsy

Adhesion/Stickiness5%▁▁█▁▂▄

one came off of the end of the stick

Color5%█▅▁▁▃▁

FAQ

Common Mario Cake Toppers questions

Answered from the same tracked data.