Is mario backpack profitable to sell on Amazon United Kingdom?

The niche generates £10K/yr across 35 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +60.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the mario backpack niche?

17 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in mario backpack?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.

When does demand for mario backpack peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 5.8× the quietest.

What does it cost to enter the mario backpack niche?

Listings span £8.71–£28.17; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

mario backpack

Worth a look

Shows low returns (1.0%), but a small market ($10K/yr) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great£16.56

avg listing price — sweet spot $15–$100

Growth

Great+60.6%

90-day search growth — must beat 0% to launch

Review moat

Good526.66

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.71–£28.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£10K

£10K/yr · 36K searches

According to Flapen's Amazon United Kingdom niche tracking, mario backpack is a £10K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mario backpack market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £17K–£21K; units × avg price
Conversion rate: 1.7%
Avg BSR: #499
Page quality: 0%
Prime: 74%
Sponsored: 83%
Out of stock: 12.6%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

22%

Super Mario44%
yumcute9%
Get Trend8%
Super Mario Bros.8%
Pokémon6%
Accessory Innovations4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +60.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.8×

Open Trend

Top mario backpack search terms

mario backpack11K/yr +81.1%2.6% conv.
super mario backpack9K/yr +61.2%2.4% conv.
mario bag5K/yr +17.2%2.6% conv.
super mario bag3K/yr +52.4%1.7% conv.
mario school bag3K/yr +172.2%1.8% conv.
mario backpack for boys2K/yr -4.7%4.2% conv.
super mario school bag1K/yr +152.0%3.0% conv.
super mario backpack for boys1K/yr -7.4%2.1% conv.

All search terms

Top mario backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Super Mario£17.144.5★447 rev

Super Mario Backpack | Mario School Bags For Boys | Gamer Backpack For Kids | Boys Backpacks | Black One Size

Super Mario£14.744.5★311 rev

yumcute Kids School Backpack Student Boogbag Lightweight Durable Rucksack for Boys Girls Teenagers Water Resistant Daypack for Travel Days Out Laptops

yumcute£10.690.0★0 rev

Super Mario Nintendo Backpack For Boys & Girls | Kids Toad Mushroom Black School Rucksack 16 Inch | Gamer Bag With Adjustable Straps One Size

Super Mario£19.634.5★447 rev

Super Mario Backpack for Kids Boys School Bag Tweens Gamer Rucksack Book Bag Lightweight Daypack for PE Sports Holiday Travel Sleepovers

Super Mario£14.344.7★105 rev

Newest

by launch date

KPop Demon Hunters K-Pop Demon Hunters Derpy Tiger Blue Backpack | Kids School Bag with Front Zip Pocket | Padded Shoulder Straps & Chest Strap | K-Pop Demon Hunters Merch

KPop Demon Hunters£17.0072 rev

3mo ago

Bioworld Super Mario 16 Kids Backpack Colorful Cartoon School Bag with Front Pocket & Side Mesh Lightweight Travel Backpack for Boys & Girls BPB6RSPSMB

Bioworld£10.260 rev

3mo ago

Backpack School Bag Brainrot Kids- 67 Backpack Students Schoolbag Blue Anime Toddler Rucksack Lightweight High Capacity Travel Funny Cool Neon Book Bags Gift for Primary Boys Girls Teen Children

Luchild£10.697 rev

4mo ago

viallolipa Backpack for Kids and Teenagers Super Theme Rucksack School Bag with Zipped Compartments Kids Versatile Backpack Men Women Shoulder Bag Plenty of Storage fit Travel Days Out Sports

viallolipa£11.411 rev

7mo ago

yumcute Kids School Backpack Student Boogbag Lightweight Durable Rucksack for Boys Girls Teenagers Water Resistant Daypack for Travel Days Out Laptops

yumcute£10.690 rev

7mo ago

What buyers say about mario backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“it's a good fit”

Quality-Overall25%

“Good quality”

Value For Money8%

“Great value for money”

Storage Capacity5%

“Lots of space”

Advertised Vs Actual Product5%

“Just as advertised”

Design-Overall4%

“Good design”

Durability3%

“It looks great, feels great, and holds up well over time”

Print Quality3%

“The Super Mario print is bright”

Pockets/Compartments3%

“Has space for a water bottle either side”

Material Quality2%

“100% cotton”

What buyers complain about

Quality-Overall23%

“Only point I would make is the drawstring could be of better quality”

Size-Overall18%

“a little bit bigger”

Durability8%

“Sadly, like other reviews say, the bag has broken after 5 months”

Strap/String Quality6%

“one of the straps is coming apart”

Stitch/Finish/Polish6%

“the stitching has come loose after only a few uses”

Pockets/Compartments4%

“has no compartments inside”

Zipper Quality3%

“Unfortunately the main zip has now broken twice since September”

Top return reasons

Size-Overall63%

Zipper Quality10%

Quality-Overall4%

Stitch/Finish/Polish4%

Advertised Vs Actual Product3%

Color2%

Locking Mechanism2%

Sharpness1%

Print Quality1%

Strap/String Quality1%

Common questions

Is mario backpack profitable to sell on Amazon United Kingdom?: The niche generates £10K/yr across 35 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +60.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the mario backpack niche?: 17 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in mario backpack?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.
When does demand for mario backpack peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 5.8× the quietest.
What does it cost to enter the mario backpack niche?: Listings span £8.71–£28.17; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.