Mario

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+34.6%

Conversion, latest week

1.4%

Market size, estimated

£387Ka year

Peak month

December2.4× the quietest month

Top search term

mario1.0M searches a year

Listings sell for £14.24 on average, from £4.39 to £28.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £14.24 that is £4K to £7K a year per listing.

Average price

£14.24under the $15 to $100 sweet spot

Price range

£4.39–£28.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #129 within Boys. It carries 1,813 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

4.4%

Average rank

#129in Boys

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,813per listing

Listings tracked

43

21 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months