Mario
Mario shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Mario profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mario is a £387K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 56/100.
Mario: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +34.6% over the last 90 days and 1.4% of searches end in a purchase.
£387K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 43 products
Top Mario products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Red Super Mario)
- Price
- £13.82
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 9mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
- Price
- £13.38
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 9mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Trending
90-day click momentumSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
- Price
- £13.38
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 9mo ago
Newest
by launch dateSuper Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
- Price
- £20.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
- Price
- £14.82
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
- Price
- £14.42
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
- Price
- £14.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 3mo ago
The Super Mario Galaxy Movie Yoshi Egg Playset with 1.5 Mini Figures
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
179
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
20%
- Super Mario38%
- Get Trend23%
- EPOCH Games7%
- THE SUPER MARIO BROS. MOVIE5%
- LEGO3%
- Nintendo3%
Mario demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Dec · busiest ÷ quietest = 2.4×
Top Mario search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mario1.0M/yr
- mario toys275K/yr
- super mario294K/yr
- super mario toys148K/yr
- mario hat47K/yr
- mario toy23K/yr
- mario games27K/yr
- supermario15K/yr
- mario gifts21K/yr
- super mario gifts16K/yr
What reviews say buyers love and hate about Mario
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fun game”
“excellent build quality”
“reasonable price”
“decent size”
“Great gift, good quality”
What buyers complain about
77% of reviews“Much bigger than expected”
“Really poor quality components”
“One car has no brushes and wont move”
“No batteries included”
“Not worth the money at all”
Mario return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mario questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
