mario
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.24avg listing price — sweet spot $15–$100
Growth
Good+34.6%90-day search growth — must beat 0% to launch
Price range
Good£4.39–£28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£387K£387K/yr · 2.0M searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,812.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mario is a £387K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mario market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £356K–£427K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 4.4%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
179
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
20%
- Super Mario38%
- Get Trend23%
- EPOCH Games7%
- THE SUPER MARIO BROS. MOVIE5%
- LEGO3%
- Nintendo3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 2.4×
Top mario search terms
- mario1.0M/yr
- mario toys275K/yr
- super mario294K/yr
- super mario toys148K/yr
- mario hat47K/yr
- mario toy23K/yr
- mario games27K/yr
- supermario15K/yr
- mario gifts21K/yr
- super mario gifts16K/yr
Top mario products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Red Super Mario)
Get Trend£13.824.7★174 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.824.8★16 rev
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.124.6★16 rev
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
Get Trend£13.384.7★174 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.424.8★16 rev
Newest
by launch dateSuper Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.1216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.8216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.4216 rev
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
Super Mario£14.5616 rev
The Super Mario Galaxy Movie Yoshi Egg Playset with 1.5 Mini Figures
THE SUPER MARIO BROS. MOVIE£21.77367 rev
Trending
90-day click momentumSuper Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years
Super Mario£14.424.8★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years
Super Mario£14.564.8★
Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years
Super Mario£20.124.6★
Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years
Super Mario£14.824.8★
Get Trend Super Mario Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Gaming Gifts (Green Super Mario)
Get Trend£13.384.7★
What buyers say about mario
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“excellent build quality”
“reasonable price”
“decent size”
“Great gift, good quality”
“its so so easy”
“The design is bright and colourful, with plenty of characters on it, so it really stands out”
“really effective game that is good for memory”
“He enjoyed putting it together”
“extremely durable”
What buyers complain about
“Much bigger than expected”
“Really poor quality components”
“One car has no brushes and wont move”
“No batteries included”
“Not worth the money at all”
“However, this game is just about impossible for adults to play never mind the 5 year olds as The hats will not stack - so very disappointed as this was a Christmas present”
“Looks used”
“Ive tired multiple different branded batteries thinking that might have been the problem”
“The white robot thing that Bowser Jr sits in falls apart easily though”
“Polyester”
Top return reasons
Common questions
- Is mario profitable to sell on Amazon United Kingdom?
- The niche generates £387K/yr across 43 tracked products. 5 of 21 products launched in the last 360 days are still selling. 90-day search growth is +34.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mario niche?
- 17 brands and 179 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in mario?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 0.9%.
- When does demand for mario peak?
- Demand peaks in Apr–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mario niche?
- Listings span £4.39–£28.93; the average listing price is £14.24 (sweet spot $15–$100). The average incumbent carries 1,813 reviews — the moat a new listing must climb.