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Map Case

Fail

Shoppers spend only $45K a year here, so Map Case is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£45K/yr40K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
63%top-5 click share · 10 brands · 42 sellers

Flapen Score

Map Case against its category

The dotted line is the Fashion average. Past it, Map Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Map Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Map Case 40K times last year and spent an estimated £45K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
11.0%
Market size, estimated
£45Ka year
Peak month
September1.6× the quietest month
Top search term
map case18K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £4.58 to £19.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.26 that is £1K to £3K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£4.58–£19.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #244 within Luggage & Travel Gear. It carries 287 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#244in Luggage & Travel Gear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Map Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • ueslwser40%
  • Silva22%
  • SANNIX10%
  • WELHAEPI8%
  • Aquapac8%
  • Milestone Camping4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Map Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Map Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • map case18K/yr
  • map cases waterproof hiking8K/yr
  • waterproof map case6K/yr
  • ortlieb map case4K/yr
  • map holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Map Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.16

Poor quality

Poor quality and a big crease from shipping

Poor

Size-Overall15%+0.26

I realise it's probably slightly big to walk with

FAR TOO SMALL

is far smaller than the description suggests

Material Quality7%−0.05

hard plastic that will split quickly

Low grade materials

these are obviously made from low grade material or recyclate

Water Resistance6%+0.34

then its no longer waterproof

Not waterproof

Was not waterproof

Strength6%−0.02

Also the cord used for hanging it round your neck is flimsy and frustrating

too fine, not sturdy enough and suspect this will fail first

Love

Ease Of Use24%+2.39

Easy to use

Once it's airtight it is good to use

handy for hiking etc

Quality-Overall16%−0.16

Good piece of kit

Feels good quality

Happy overall

Advertised Vs Actual Product13%+1.06

Does the job

Does what it says on the tin

Size-Overall8%+0.26

They fit,

these are a very snug fit when inside

Fits most map sizes

Water Resistance6%+0.34

Works nicely, once you roll the top and secure it, it really is truly waterproof

Well made, completely waterproof and reasonably priced

It's waterproof, it's a map case

Return

0.9% Return rate 51% Fixable by listing

Size-Overall47%▃█▅▃▅▆

I realise it's probably slightly big to walk with

FAR TOO SMALL

is far smaller than the description suggests

Quality-Overall10%▁▁▄█▄▄

Poor quality

Poor quality and a big crease from shipping

Poor

Water Resistance10%▁▁▁▆█▁

then its no longer waterproof

Not waterproof

Was not waterproof

Functionality-Overall6%▅▁▁█▁▁
Wrong Dimensions6%█▁▃▃▁▁

FAQ

Common Map Case questions

Answered from the same tracked data.