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Map Case

Fail

Shoppers spend an estimated $45K a year here, so Map Case is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£45K/yr40K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
63%top-5 click share · 10 brands · 42 sellers

Flapen Score

Map Case against its category

The dotted line is the Fashion average. Past it, Map Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Map Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Map Case 40K times last year and spent an estimated £45K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
11.0%
Market size, estimated
£45Ka year
Peak month
September1.6× the quietest month
Top search term
map case18K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £4.58 to £19.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.26 that is £1K to £3K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£4.58–£19.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #244 within Luggage & Travel Gear. It carries 287 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#244in Luggage & Travel Gear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Map Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

42

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

8%

  • ueslwser40%
  • Silva22%
  • SANNIX10%
  • WELHAEPI8%
  • Aquapac8%
  • Milestone Camping4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Map Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Map Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • map case18K/yr
  • map cases waterproof hiking8K/yr
  • waterproof map case6K/yr
  • ortlieb map case4K/yr
  • map holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Map Case

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Map Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data