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Map Case

a small market ($45K/yr) — Map Case doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 11Growth 23Conversion 91Competition 36Returns 95Price range 32Avg price 36Brand share 29Review moat 86Quality gap 70
This niche Category average

Is Map Case profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Map Case is a £45K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.

Map Case: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 11.0% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr4K
Search volume / yr-4.7%40K
Conversion rate11.0%
Avg price£10.26

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 42
Top-5 product click share63%
Open market12%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews287

Top Map Case products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • ueslwser40%
  • Silva22%
  • SANNIX10%
  • WELHAEPI8%
  • Aquapac8%
  • Milestone Camping4%
  • Open — no brand owns it (4 brands, 8%)

Map Case demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR11.0%Products17Brands10Top 5 Brands88%OOS Rate0.4%Rating4.3★Reviews287Avg BSR#244
1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Map Case search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • map case18K/yr
  • map cases waterproof hiking8K/yr
  • waterproof map case6K/yr
  • ortlieb map case4K/yr
  • map holder3K/yr

What reviews say buyers love and hate about Map Case

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Ease Of Use24%

Easy to use

Quality-Overall16%

Good piece of kit

Advertised Vs Actual Product13%

Does the job

Size-Overall8%

They fit,

Water Resistance6%

Works nicely, once you roll the top and secure it, it really is truly waterproof

What buyers complain about

71% of reviews
Quality-Overall17%

Poor quality

Size-Overall15%

I realise it's probably slightly big to walk with

Material Quality7%

hard plastic that will split quickly

Water Resistance6%

then its no longer waterproof

Strength6%

Also the cord used for hanging it round your neck is flimsy and frustrating

Map Case return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Quality-Overall
10%
3Water Resistance
10%
4Functionality-Overall
6%
5Wrong Dimensions
6%

Common Map Case questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Map Case 47/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.
Search demand for Map Case on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.