Is map case profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (47/100).

How competitive is the map case niche?

10 brands and 42 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in map case?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 0.9%.

When does demand for map case peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the map case niche?

Listings span £4.58–£19.97; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.

map case

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great286.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.26

avg listing price — sweet spot $15–$100

Price range

Okay£4.58–£19.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Market size

Bad£45K

£45K/yr · 40K searches

According to Flapen's Amazon United Kingdom niche tracking, map case is a £45K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

map case market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £31K–£41K; units × avg price
Conversion rate: 11.0%
Avg BSR: #244
Page quality: 0%
Prime: 94%
Sponsored: 82%
Out of stock: 0.4%
Avg brand age: 68 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

ueslwser40%
Silva22%
SANNIX10%
WELHAEPI8%
Aquapac8%
Milestone Camping4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top map case search terms

map case18K/yr -0.5%9.9% conv.
map cases waterproof hiking8K/yr +12.3%12.1% conv.
waterproof map case6K/yr -17.5%8.4% conv.
ortlieb map case4K/yr -28.2%3.5% conv.
map holder3K/yr -7.7%5.9% conv.

All search terms

Top map case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ueslwser Waterproof Map Holder for Hiking Map Case Holder map Wallet Waterproof Hiking Plastic Wallet Map Holder Waterproof Walking Tranparent Foldable A4 Map Cover with Clear Window & Lanyard

ueslwser£5.424.4★228 rev

Silva Waterproof Map Case - Lite Medium - 302x297 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking

Silva£16.314.4★17 rev

Map Case Waterproof Map Holder Transparent Map Cover Waterproof for Reading Map with Navigation Compass 6 Carabiners and 2 Whistles for Outdoors Camping Hiking

WELHAEPI£6.054.4★58 rev

SANNIX Waterproof Map Case Transparent Map Cover with Clear Window and Neck Strap PVC Camping Map Case for Hiking (31x28cm) with Carabiner and Whistle

SANNIX£5.354.2★293 rev

Aquapac Waterproof Map Holder Large

Aquapac£16.724.4★703 rev

Newest

by launch date

Dejicuk Waterproof Map Case for Hiking Transparent Map Case Holder with Clear Window and Neck Strap PVC Camping Map Cases Bags for Hiking (32x27cm)

Dejicuk£5.621 rev

2mo ago

Silva Waterproof Map Case - Lite Medium - 302x297 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking

Silva£16.3117 rev

1y ago

Silva Waterproof Map Case - Lite Large - 262x480 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking Transparent

Silva£19.9712 rev

1y ago

Silva Waterproof Map Case Medium - 297x297 mm - Touchscreen-Compatible - With Roll-Top Closure & Paracord Neck Strap - Made of 0 3 mm TPU/PU material - Map Cases Waterproof Hiking

Silva£19.9219 rev

2y ago

Map Case Waterproof Map Holder Transparent Map Cover Waterproof for Reading Map with Navigation Compass 6 Carabiners and 2 Whistles for Outdoors Camping Hiking

WELHAEPI£6.0558 rev

2y ago

What buyers say about map case

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use24%

“Easy to use”

Quality-Overall16%

“Good piece of kit”

Advertised Vs Actual Product13%

“Does the job”

Size-Overall8%

“They fit,”

Water Resistance6%

“Works nicely, once you roll the top and secure it, it really is truly waterproof”

Exercise/Sports Suitability6%

“Its good for a few hikes”

Value For Money4%

“At less than £6 I think this map case great value”

Durability4%

“Feels durable and is waterproof, especially with the Velcro closure on it”

Design-Overall3%

“The Map case is well made”

Security2%

“Works nicely, once you roll the top and secure it, it really is truly waterproof”

What buyers complain about

Quality-Overall17%

“Poor quality”

Size-Overall15%

“I realise it's probably slightly big to walk with”

Material Quality7%

“hard plastic that will split quickly”

Water Resistance6%

“then its no longer waterproof”

Strength6%

“Also the cord used for hanging it round your neck is flimsy and frustrating”

Ease Of Use4%

“Difficult to open and close”

Recycle/Reuse4%

“these are obviously made from low grade material or recyclate”

Leak-Proof4%

“Went up Snowdon the case leaked”

Durability4%

“Cracked on first use due to cold weather”

Stitch/Finish/Polish3%

“Very poor seal that came apart from the seam when opened”

Top return reasons

Size-Overall47%

Quality-Overall10%

Water Resistance10%

Functionality-Overall6%

Wrong Dimensions6%

Design-Overall3%

Value For Money3%

Defective Material/Parts2%

Flexibility2%

Wrinkles2%

Common questions

Is map case profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (47/100).
How competitive is the map case niche?: 10 brands and 42 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in map case?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 0.9%.
When does demand for map case peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the map case niche?: Listings span £4.58–£19.97; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.