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Mankini

Maybe

Returns run at only 0.2% of orders. But prices span $3.97–$11.60, mostly outside the sweet spot, so Mankini is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£55K/yr155K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
48%top-5 click share · 18 brands · 25 sellers

Flapen Score

Mankini against its category

The dotted line is the Fashion average. Past it, Mankini is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mankini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mankini 155K times last year and spent an estimated £55K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
5.1%
Market size, estimated
£55Ka year
Peak month
December2.5× the quietest month
Top search term
mankini87K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £3.97 to £11.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.00 that is £2K to £4K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£3.97–£11.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #130 within Underwear. It carries 50 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#130in Underwear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mankini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

25

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

35%

  • SHATCHI17%
  • ohmydear16%
  • ohyeahlady13%
  • NewBull9%
  • MFUOE6%
  • MIZSPISE5%

Demand

Mankini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Mankini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mankini87K/yr
  • mankini for men uk37K/yr
  • borat mankini13K/yr
  • mankini for men12K/yr
  • man kinini5K/yr

Reviews and returns

What reviews say buyers love and hate about Mankini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.63

A bit small

the pouch was far too small

This is rediculously small

Material Quality8%+0.24

it's not the best quality material

Comfort-Overall8%+0.24

It's also not that comfortable or supportive

Love

Quality-Overall23%+3.43

Good quality

Well made

Good quality for the price

Size-Overall23%−0.63

It fits great

Great fit does what was intended for

fitted well considering we are a bit podgy

Fun/Entertainment Experience23%−0.05

funny

Good for a joke

Good for the laugh

Shape/Style9%−0.06

it make me look very nice

Gifting Purpose8%+1.00

For a few quid it would make a good joke or novelty gift

Great for a practical joke present

Return

0.2% Return rate 57% Fixable by listing

Size-Overall50%▁▁▁▃▁█

A bit small

the pouch was far too small

This is rediculously small

Quality-Overall14%▁▁▁▁█▁
Value For Money14%▁▁▁▁█▁
Material Quality7%▁▁▁█▁▁

it's not the best quality material

Stretchability/Expandability/Elasticity7%▁▁▁█▁▁

FAQ

Common Mankini questions

Answered from the same tracked data.