mankini
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible50.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 155K searches
Price range
Bad£3.97–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mankini is a £55K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mankini market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 54%
- Out of stock
- 15.4%
- Avg brand age
- 34 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
25
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
35%
- SHATCHI17%
- ohmydear16%
- ohyeahlady13%
- NewBull9%
- MFUOE6%
- MIZSPISE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top mankini search terms
- mankini87K/yr
- mankini for men uk37K/yr
- borat mankini13K/yr
- mankini for men12K/yr
- man kinini5K/yr
Top mankini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHATCHI Mens Shatchi Borot Mankini Man Underwear Swimwear Thong Stag Do Fancy Dress Costume Green One Size UK
SHATCHI£4.014.1★720 rev
ohyeahlady Mankini Man Underwear Fishnet Full Body Bodysuits Stockings Sissy Lingerie Outfit Sheer Stretch Onesies for Men XS-M Black
ohyeahlady£9.784.0★1 rev
ohmydear Fishnet Mankini for Men UK One-Piece Sissy Lingerie with Suspender Stockings Sexy Underwear for Bedroom Stag Do Outfits Fancy Dress Costume XS-5XL Black
ohmydear£10.194.5★25 rev
NewBull Mens Sexy Thong Underwear Borat Mankini V-String Suspender Bodysuit V Strap Jockstrap Swimming (Black One Size)
NewBull£4.354.7★4 rev
MFUOE Borat Mankini ManThong Swimsuit Mens V-String Underwear Sexy Mankini with Suspender Swimming Bodysuit Novelty Stag Fancy Dress Costume (Green)
MFUOE£5.394.4★140 rev
Newest
by launch dateohyeahlady Sissy Fishnet Lingerie for Men Crossdressing Full Body Stockings Stretch Mesh Male Underwear Bedroom Gay Outfits 3XL 4XL 5XL Black
ohyeahlady£9.221 rev
HOTSO Mens Thongs Funny Tangas G String Mankini Hot Panties Bulge Pouch Cosplay Costume Underwear Animal Knickers Underpants for Christmas (UK Alpha One Size Regular Regular Standard Style E)
HOTSO£5.484 rev
VemeFufu Mens Thong String Christmas Xmas Mankini Deer Underwear for Men Sexy UK Hot Funny Reindeer Costume for Birthday Valentine Christmas 1 Piece Brown Deer
VemeFufu£4.9327 rev
ohmydear Mens Sexy Underwear Briefs Black Bulge Pouch Boxer Back Cut Out Trunks Wide Elastic Waistband Comfortable Mankini for Men UK M
ohmydear£8.887 rev
ohmydear Mens Lace Vest Fishnet Mesh Crop Top String Vest Undershirt Sissy Outfit Sexy Underwear Clubwear Black Sheer Tank Top Mankini L
ohmydear£6.982 rev
Trending
90-day click momentum
comeondear Mens Sexy Thong Panties Punk Rivet Pouch Bulge Underwear Faux Leather Male Jockstrap Mankini Sissy Lingerie Panties Black
comeondear£6.645.0★
sunshinelady Mankini for Men UK Sheer Fishnet Bodysuit Sissy Lingerie Outfits Sexy Underwear One-Piece with Stockings Black L-2XL
sunshinelady£10.873.0★
ohyeahlady Sissy Fishnet Lingerie for Men Crossdressing Full Body Stockings Stretch Mesh Male Underwear Bedroom Gay Outfits 3XL 4XL 5XL Black
ohyeahlady£9.224.0★
ohmydear Mens Sexy Underwear Briefs Black Bulge Pouch Boxer Back Cut Out Trunks Wide Elastic Waistband Comfortable Mankini for Men UK M
ohmydear£8.883.5★
ohyeahlady Mankini Man Underwear Fishnet Full Body Bodysuits Stockings Sissy Lingerie Outfit Sheer Stretch Onesies for Men XS-M Black
ohyeahlady£9.784.0★
What buyers say about mankini
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It fits great”
“funny”
“it make me look very nice”
“For a few quid it would make a good joke or novelty gift”
“Surprisingly comfortable to wear although a tad large for me”
“Nice material & well made”
“Fun Value”
What buyers complain about
“A bit small”
“it's not the best quality material”
“It's also not that comfortable or supportive”
Top return reasons
Common questions
- Is mankini profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +40.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mankini niche?
- 18 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in mankini?
- Top complaints mined from reviews: Size-Overall, Material Quality, Comfort-Overall. The return rate is 0.2%.
- When does demand for mankini peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mankini niche?
- Listings span £3.97–£11.60; the average listing price is £7.00 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.