Mandalorian
MaybeSearch demand grew +292.3% this quarter. But shoppers spend only $43K a year here, so Mandalorian is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £43K/yr235K searches / yr
- 90-day growth
- +292.3%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 307 sellers
Flapen Score
Mandalorian against its category
The dotted line is the Fashion average. Past it, Mandalorian is stronger. Inside it, weaker.
Market
The Mandalorian market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mandalorian 235K times last year and spent an estimated £43K. The top 5 brands take 93% of clicks. Demand peaks in May–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +292.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +292.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £43Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- mandalorian116K searches a year
02 · Price
A sale here is worth £19.71.
Listings sell for £19.71 on average, from £4.49 to £98.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.71 that is £0 to £2K a year per listing.
- Average price
- £19.71inside the $15 to $100 sweet spot
- Price range
- £4.49–£98.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #590 within Boys. It carries 1,677 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 4.6%
- Average rank
- #590in Boys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,677per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 9 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mandalorian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Star Wars The Black Series The Mandalorian & Grogu The Mandalorian & Grogu Deluxe Collectible 15-cm Action Figure Gift
- Price
- £27.54
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (Large)
- Price
- £15.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

LEGO Star Wars 75436 The Mandalorian & Grogus Speeder Bike Toy - incl. a Grogu Figure & Din Djarin Minifigure w/a Blaster - Small Birthday Gift for 6+ Year Old Boys & Fans
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 779
- Age
- 6mo ago

Star Wars The Mandalorian Mens Pyjamas Set - 2 Piece 100 Percent Cotton Jersey Crew Neck T Shirt and Long Leg Pyjama Trousers - Grey Elasticated Waist Relaxed Fit
- Price
- £21.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Trending
90-day click momentum
LEGO Star Wars 75445 Anzellan Starship Toy - The Mandalorian and Grogu Model Kit w/ 3 Figures & a Droid Workshop - Birthday Gift for 9+ Year Old Boys Girls & Fans
- Price
- £41.94
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 11-12 Years
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago

Star Wars Mens The Mandalorian Grogu Short Black Pyjamas (Large)
- Price
- £15.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Star Wars The Mandalorian and Grogu Official Movie Poster T-Shirt
- Price
- £15.22
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
Newest
by launch date
Boys The Mandalorian and Grogu T-Shirt | Official Star Wars Mando & Baby Yoda Graphic Tee | Kids Short Sleeve Cotton Top White
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Star Wars The Mandalorian and Grogu Official Movie Poster T-Shirt
- Price
- £15.22
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2mo ago

LEGO Star Wars 75445 Anzellan Starship Toy - The Mandalorian and Grogu Model Kit w/ 3 Figures & a Droid Workshop - Birthday Gift for 9+ Year Old Boys Girls & Fans
- Price
- £41.94
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 5-6 Years
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago

Star Wars Boys T-Shirt The Mandalorian Boys T-Shirts The Mandalorian and Grogu Kids T Shirt White 11-12 Years
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
307
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
5%
- Star Wars49%
- Funko15%
- LEGO15%
- Disney11%
- Monopoly3%
- Brand Threads2%
- Open — no brand owns it (5 brands, 5%)
Demand
Mandalorian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Mandalorian search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mandalorian116K/yr
- mandalorian and grogu48K/yr
- the mandalorian and grogu16K/yr
- the mandalorian29K/yr
- star wars mandalorian14K/yr
- mandalorian gifts9K/yr
- mandolorian4K/yr
Reviews and returns
What reviews say buyers love and hate about Mandalorian
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's a bit pricey
I know Lego can be expensive
I do think this is rather overpriced
It's slightly big for my son
It is quite small
Small set
And the sounds the brick makes are awful
Sometimes there's a delay in the sound effects
sounds. not even proper speech from the movies
the dagger has been lost for 3 years
These Lego heads dont have very many pieces
Love
the exceptional build quality is immediately apparent
Superb quality toy
Good quality
christmas gift
It was a gift
Good gift
Good value
Great value
Good value for money
Fun
Great fun build
I found it incredibly fun to build
added to his collection
Lovely collection
Happy collector
Return
0.5% Return rate 32% Fixable by listing
It's slightly big for my son
It is quite small
Small set
This was a gift and so not ideal
These Lego heads dont have very many pieces
it's a bit pricey
I know Lego can be expensive
I do think this is rather overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mandalorian questions
Answered from the same tracked data.









