Is man city hat profitable to sell on Amazon United Kingdom?

The niche generates £13K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (37/100).

How competitive is the man city hat niche?

7 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in man city hat?

Top complaints mined from reviews: Size-Overall. The return rate is 1.6%.

When does demand for man city hat peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the man city hat niche?

Listings span £4.40–£16.64; the average listing price is £13.42 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.

man city hat

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good936.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.42

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Price range

Bad£4.40–£16.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad£13K

£13K/yr · 23K searches

According to Flapen's Amazon United Kingdom niche tracking, man city hat is a £13K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

man city hat market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £17K–£20K; units × avg price
Conversion rate: 4.5%
Avg BSR: #965
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 19.5%
Avg brand age: 56 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

MANCHESTER CITY77%
PUMA10%
Fan Ink8%
Wirhaut2%
FOCO1%
Arena Scarves1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -14.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top man city hat search terms

man city cap3K/yr +65.6%5.0% conv.
man city hat6K/yr -4.5%4.3% conv.
man city scarf6K/yr -41.7%6.7% conv.
manchester city hat3K/yr +43.2%2.9% conv.
manchester city scarf4K/yr -53.2%4.4% conv.
man city hats for boys1K/yr -42.4%9.3% conv.

All search terms

Top man city hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MANCHESTER CITY F.C. Baseball Cap or Bucket Hat and Kids Sunglasses Set Summer Sun Hat 100% UV Holiday Essentials Boys Gifts (Navy Bucket)

MANCHESTER CITY£12.174.4★28 rev

MANCHESTER CITY F.C. Baseball Cap or Bucket Hat and Kids Sunglasses Set Summer Sun Hat 100% UV Holiday Essentials Boys Gifts (Navy Cap)

MANCHESTER CITY£11.294.9★42 rev

Manchester City FC Adult Adjustable Baseball Cap (Navy)

MANCHESTER CITY£15.804.4★79 rev

Manchester City FC Official Striped Football Supporters Crest/Logo Bar Scarf (One Size) (White/Blue)

MANCHESTER CITY£14.134.5★24 rev

Manchester City F.C. Boys Baseball Cap Adjustable Strap Sun Hat Kids Teenagers Navy

MANCHESTER CITY£11.464.4★86 rev

Newest

by launch date

PUMA Manchester City Essentials Cap - ICY Blue - One Size Fits Most

PUMA£14.120 rev

1mo ago

Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Deep Blue Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves

Wirhaut£4.403 rev

3mo ago

PUMA Manchester City Kids Essentials Cap - Navy - One Size Fits Most

PUMA£15.835 rev

10mo ago

PUMA Manchester City Essentials Bucket Cap- Black - One Size Fits Most

PUMA£14.325 rev

1y ago

PUMA Manchester City Reversible Beanie- Black - One Size Fits Most

PUMA£15.0136 rev

1y ago

What buyers say about man city hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall63%

“Good quality and they arrived in good condition, on time”

Value For Money7%

“It was good value for money”

Size-Overall6%

“Excellent fit”

Warmth6%

“Lovely and warm”

Suitability Hot Weather6%

“Great hat for summer”

Adjustability/Rotatability/Reclining6%

“Nice adjustable cap”

Gifting Purpose3%

“A great gift for a teenager”

Advertised Vs Actual Product1%

“its honestly even better than expected”

Comfort-Overall1%

“comfortable”

Design-Overall1%

“the logo looks great”

What buyers complain about

Size-Overall100%

“Doesnt fit all”

Top return reasons

Size-Overall58%

Quality-Overall10%

Material Quality8%

Stitch/Finish/Polish6%

Strap/String Quality4%

Touch/Button Controls3%

Shape/Style3%

Print Quality3%

Functionality-Overall3%

Color3%

Common questions

Is man city hat profitable to sell on Amazon United Kingdom?: The niche generates £13K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (37/100).
How competitive is the man city hat niche?: 7 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in man city hat?: Top complaints mined from reviews: Size-Overall. The return rate is 1.6%.
When does demand for man city hat peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the man city hat niche?: Listings span £4.40–£16.64; the average listing price is £13.42 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.