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Man City Hat

Fail

Shoppers spend only $13K a year here, so Man City Hat is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£13K/yr23K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
51%top-5 click share · 7 brands · 59 sellers

Flapen Score

Man City Hat against its category

The dotted line is the Fashion average. Past it, Man City Hat is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Man City Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Man City Hat 23K times last year and spent an estimated £13K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
4.5%
Market size, estimated
£13Ka year
Peak month
December6.1× the quietest month
Top search term
man city cap3K searches a year

02 · Price

A sale here is worth £13.42.

Listings sell for £13.42 on average, from £4.40 to £16.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.42 that is £0 to £1K a year per listing.

Average price
£13.42under the $15 to $100 sweet spot
Price range
£4.40–£16.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #965 within Boys. It carries 936 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
19.5%
Average rank
#965in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Man City Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£539£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

59

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

1%

  • MANCHESTER CITY77%
  • PUMA10%
  • Fan Ink8%
  • Wirhaut2%
  • FOCO1%
  • Arena Scarves1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Man City Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Man City Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • man city cap3K/yr
  • man city hat6K/yr
  • man city scarf6K/yr
  • manchester city hat3K/yr
  • manchester city scarf4K/yr
  • man city hats for boys1K/yr

Reviews and returns

What reviews say buyers love and hate about Man City Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.19

Doesnt fit all

One size supposed to fit all

Love

Quality-Overall63%+4.06

Good quality and they arrived in good condition, on time

Looks good not cheap or flimsy

Good quality

Value For Money7%+0.21

It was good value for money

Good value

Size-Overall6%−0.19

Excellent fit

They fit well

Great quality and fit

Warmth6%+0.15

Lovely and warm

Suitability Hot Weather6%+0.15

Great hat for summer

Return

1.6% Return rate 64% Fixable by listing

Size-Overall58%▅▅▃▅█▇

Doesnt fit all

One size supposed to fit all

Quality-Overall10%▁█▇▁▁▁
Material Quality8%▇▁▇▁▁█
Stitch/Finish/Polish6%▁▁▁█▁▁
Strap/String Quality4%▁▁▁█▁▁

FAQ

Common Man City Hat questions

Answered from the same tracked data.