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Maltesers Chocolate Gift Box

Fail

Shoppers spend an estimated $34K a year here, so Maltesers Chocolate Gift Box is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£34K/yr247K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
50%top-5 click share · 21 brands · 77 sellers

Flapen Score

Maltesers Chocolate Gift Box against its category

The dotted line is the Fashion average. Past it, Maltesers Chocolate Gift Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maltesers Chocolate Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maltesers Chocolate Gift Box 247K times last year and spent an estimated £34K. The top 5 brands take 57% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.9%
Market size, estimated
£34Ka year
Peak month
December7.8× the quietest month
Top search term
gifts under 5 pounds205K searches a year

02 · Price

A sale here is worth £4.80.

Listings sell for £4.80 on average, from £1.56 to £19.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £4.80 that is £0 to £480 a year per listing.

Average price
£4.80under the $15 to $100 sweet spot
Price range
£1.56–£19.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£480
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #45 within Novelty & Special Use Clothing. It carries 1,825 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#45in Novelty & Special Use Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,825per listing
Listings tracked
25

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Maltesers Chocolate Gift Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

77

Est. top-5 brand share

57%

Top 20: 99%

Est. top-5 click share

50%

Top 20: 93%

Open market

37%

  • Niorasen21%
  • bring me socks15%
  • Twinings8%
  • YISCOKO6%
  • Swizzels6%
  • Jeasona6%

Demand

Maltesers Chocolate Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Maltesers Chocolate Gift Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gifts under 5 pounds205K/yr
  • gifts under 539K/yr
  • giftd2K/yr

Reviews and returns

What reviews say buyers love and hate about Maltesers Chocolate Gift Box

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gifting Purpose”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“A very small box”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Maltesers Chocolate Gift Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data