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Maltesers Chocolate Gift Box

a small market ($34K/yr) — Maltesers Chocolate Gift Box doesn't clear our bar today.

Flapen Score

43
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Market size 9Growth 20Conversion 36Competition 58Returns 99Price range 25Avg price 13Brand share 78Review moat 47Quality gap 45
This niche Category average

Is Maltesers Chocolate Gift Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maltesers Chocolate Gift Box is a £34K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 43/100.

Maltesers Chocolate Gift Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 2.9% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr10K
Search volume / yr-10.5%247K
Conversion rate2.9%
Avg price£4.80

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers21 · 77
Top-5 product click share50%
Open market43%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement72%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,825

Top Maltesers Chocolate Gift Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

77

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

50%

Top 20: 93%

Open market

37%

  • Niorasen21%
  • bring me socks15%
  • Twinings8%
  • YISCOKO6%
  • Swizzels6%
  • Jeasona6%

Maltesers Chocolate Gift Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR2.9%Products25Brands21Top 5 Brands57%OOS Rate12.2%Rating4.5★Reviews1,825Avg BSR#45
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.8×

Top Maltesers Chocolate Gift Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gifts under 5 pounds205K/yr
  • gifts under 539K/yr
  • giftd2K/yr

What reviews say buyers love and hate about Maltesers Chocolate Gift Box

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Gifting Purpose23%

Cute gift

Quality-Overall14%

Good variety

Value For Money12%

Excellent value for money

Taste-Overall10%

a refreshing taste which ever you choose

Smell6%

Nice selection of fragrances

What buyers complain about

69% of reviews
Size-Overall22%

A very small box

Value For Money16%

Look more expensive than they were

Quality-Overall13%

Rubbish quality

Advertised Vs Actual Product7%

Misleading

Smell3%

the last batch have had a perfumed smell which definitely wasn't there before

Maltesers Chocolate Gift Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Quality-Overall
11%
3Defective Material/Parts
5%
4Product Condition
3%
5Strength
2%

Common Maltesers Chocolate Gift Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maltesers Chocolate Gift Box 43/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Maltesers Chocolate Gift Box on Amazon United Kingdom peaks in Feb–Nov–Dec, where the busiest month runs 7.8× the quietest.