maltesers chocolate gift box
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,824.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.56–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.80avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 247K searches
According to Flapen's Amazon United Kingdom niche tracking, maltesers chocolate gift box is a £34K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
maltesers chocolate gift box market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 12.2%
- Avg brand age
- 38 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
77
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
50%
Top 20: 93%
Open market
37%
- Niorasen21%
- bring me socks15%
- Twinings8%
- YISCOKO6%
- Swizzels6%
- Jeasona6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.8×
Top maltesers chocolate gift box search terms
- gifts under 5 pounds205K/yr
- gifts under 539K/yr
- giftd2K/yr
Top maltesers chocolate gift box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Niorasen Funny Gifts for MenBlack Cotton Novelty Socks Thanksgiving Christmas Birthday Fathers Presents for Dad Grandad Husband UK 6-11
Niorasen£4.884.6★581 rev
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
bring me socks£2.074.5★1,281 rev
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
Twinings£2.294.7★1,204 rev
Swizzels Sweet Shop Favourites Gift Carton 324g Assorted Classic Sweets & Lollies with Love Hearts Refreshers & Drumstick Lollies Vegan Friendly Sharing Gift
Swizzels£2.244.6★933 rev
Sanctuary Spa Me Time Minis 200 ml Vegan Beauty gift gifts For Women gift For Her Birthday gift
SANCTUARY£4.964.6★1,800 rev
Newest
by launch date
ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
ZENTHRAA£4.2516 rev
YISCOKO Coaster Thank You Leaving Gifts for Colleagues Congratulations Gifts Birthday Gift for Women Teacher
YISCOKO£3.4858 rev
YISCOKO Gifts for Woman Birthday Gift for Mum Adjustable Stretch Stone Healing Crystal Bracelets Jewelry Yoga Meditation Relax Gifts Friendship Bracelet for Daughter Mum Sister Best Friend Women
YISCOKO£2.9196 rev
Jeasona Gifts for Men Funny Socks 9-11 Secret Santa Mens Christmas Gifts for Him Joke Presents Stocking Filler for Dad/Grandad/Husband/Friends/Brothers
Jeasona£6.35108 rev
YSUY Lucky Fishing Coin and a Card Lucky Sixpence Fisherman Gift 1966 Silver Sixpence for Men Birthday Gifts for Husband Brother Dad and Friend (1)
YSUY£4.1693 rev
Trending
90-day click momentum
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
Heritage Traditions£19.504.6★
ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
ZENTHRAA£4.253.9★
Jeasona Gifts for Men Funny Socks 9-11 Secret Santa Mens Christmas Gifts for Him Joke Presents Stocking Filler for Dad/Grandad/Husband/Friends/Brothers
Jeasona£6.354.6★
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.594.7★
Niorasen Funny Gifts for MenBlack Cotton Novelty Socks Thanksgiving Christmas Birthday Fathers Presents for Dad Grandad Husband UK 6-11
Niorasen£4.884.6★
What buyers say about maltesers chocolate gift box
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Good variety”
“Excellent value for money”
“a refreshing taste which ever you choose”
“Nice selection of fragrances”
“Sizing was accurate”
“Nice flavour”
“Lovely subtle colours”
“As advertised”
“Great so comfortable”
What buyers complain about
“A very small box”
“Look more expensive than they were”
“Rubbish quality”
“Misleading”
“the last batch have had a perfumed smell which definitely wasn't there before”
“cannot rate because I was allergic”
“They aren't particularly thick”
“broke on first use”
“Just another cheap nasty tasting bad chocolate shameful”
“Not a good mix”
Top return reasons
Common questions
- Is maltesers chocolate gift box profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the maltesers chocolate gift box niche?
- 21 brands and 77 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in maltesers chocolate gift box?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- When does demand for maltesers chocolate gift box peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the maltesers chocolate gift box niche?
- Listings span £1.56–£19.50; the average listing price is £4.80 (sweet spot $15–$100). The average incumbent carries 1,825 reviews — the moat a new listing must climb.