Maltesers Chocolate Gift Box
FailShoppers spend only $34K a year here, so Maltesers Chocolate Gift Box is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £34K/yr247K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 50%top-5 click share · 21 brands · 77 sellers
Flapen Score
Maltesers Chocolate Gift Box against its category
The dotted line is the Fashion average. Past it, Maltesers Chocolate Gift Box is stronger. Inside it, weaker.
Market
The Maltesers Chocolate Gift Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maltesers Chocolate Gift Box 247K times last year and spent an estimated £34K. The top 5 brands take 57% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £34Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- gifts under 5 pounds205K searches a year
02 · Price
A sale here is worth £4.80.
Listings sell for £4.80 on average, from £1.56 to £19.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £4.80 that is £0 to £480 a year per listing.
- Average price
- £4.80under the $15 to $100 sweet spot
- Price range
- £1.56–£19.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£480
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #45 within Novelty & Special Use Clothing. It carries 1,825 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #45in Novelty & Special Use Clothing
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,825per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Maltesers Chocolate Gift Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Niorasen Funny Gifts for MenBlack Cotton Novelty Socks Thanksgiving Christmas Birthday Fathers Presents for Dad Grandad Husband UK 6-11
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago
bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 1,281
- Age
- 9y ago
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago
Swizzels Sweet Shop Favourites Gift Carton 324g Assorted Classic Sweets & Lollies with Love Hearts Refreshers & Drumstick Lollies Vegan Friendly Sharing Gift
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 933
- Age
- 8y ago
Sanctuary Spa Me Time Minis 200 ml Vegan Beauty gift gifts For Women gift For Her Birthday gift
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 1,800
- Age
- 3y ago
Trending
90-day click momentum
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago
ZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago
Jeasona Gifts for Men Funny Socks 9-11 Secret Santa Mens Christmas Gifts for Him Joke Presents Stocking Filler for Dad/Grandad/Husband/Friends/Brothers
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 9mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Niorasen Funny Gifts for MenBlack Cotton Novelty Socks Thanksgiving Christmas Birthday Fathers Presents for Dad Grandad Husband UK 6-11
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago
Newest
by launch dateZENTHRAA Amethyst Crystal Mushroom in Tin Box Emotional Support Mushroom Mushroom Trinkets & Gifts Healing Crystal Gifts for Women Spiritual Gift Set with Positive Message (Purple)
- Price
- £4.25
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 6mo ago
YISCOKO Coaster Thank You Leaving Gifts for Colleagues Congratulations Gifts Birthday Gift for Women Teacher
- Price
- £3.48
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 7mo ago
YISCOKO Gifts for Woman Birthday Gift for Mum Adjustable Stretch Stone Healing Crystal Bracelets Jewelry Yoga Meditation Relax Gifts Friendship Bracelet for Daughter Mum Sister Best Friend Women
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 9mo ago
Jeasona Gifts for Men Funny Socks 9-11 Secret Santa Mens Christmas Gifts for Him Joke Presents Stocking Filler for Dad/Grandad/Husband/Friends/Brothers
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 9mo ago
YSUY Lucky Fishing Coin and a Card Lucky Sixpence Fisherman Gift 1966 Silver Sixpence for Men Birthday Gifts for Husband Brother Dad and Friend (1)
- Price
- £4.16
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
77
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
50%
Top 20: 93%
Open market
37%
- Niorasen21%
- bring me socks15%
- Twinings8%
- YISCOKO6%
- Swizzels6%
- Jeasona6%
Demand
Maltesers Chocolate Gift Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Maltesers Chocolate Gift Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gifts under 5 pounds205K/yr
- gifts under 539K/yr
- giftd2K/yr
Reviews and returns
What reviews say buyers love and hate about Maltesers Chocolate Gift Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A very small box
Its a tiny box
Not large
Look more expensive than they were
Waste of money
not worth it
Rubbish quality
Poor quality
looks cheap
Misleading
Not as described
Product description misleading
the last batch have had a perfumed smell which definitely wasn't there before
No smell at all
Certain ones smell awful
Love
Cute gift
Funny gift
Fun gift
Good variety
Amazing quality
Good Quality and Great Customer Service
Excellent value for money
Good price
Great value
a refreshing taste which ever you choose
Good taste
Delicious teas
Nice selection of fragrances
Great set smells great
Lovely smell
Return
0.2% Return rate 67% Fixable by listing
A very small box
Its a tiny box
Not large
Rubbish quality
Poor quality
looks cheap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maltesers Chocolate Gift Box questions
Answered from the same tracked data.