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Makeup Trolley

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $55K a year here, so Makeup Trolley is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£55K/yr80K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
31%top-5 click share · 28 brands · 36 sellers

Flapen Score

Makeup Trolley against its category

The dotted line is the Fashion average. Past it, Makeup Trolley is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Trolley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Trolley 80K times last year and spent an estimated £55K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.5%
Market size, estimated
£55Ka year
Peak month
December4.2× the quietest month
Top search term
makeup trolley28K searches a year

02 · Price

A sale here is worth £46.28.

Listings sell for £46.28 on average, from £10.89 to £148.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.28 that is £0 to £5K a year per listing.

Average price
£46.28inside the $15 to $100 sweet spot
Price range
£10.89–£148.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #156 within Luggage & Travel Gear. It carries 333 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
48%
Out of stock, average day
9.2%
Average rank
#156in Luggage & Travel Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
62

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Makeup Trolley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

36

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

31%

Top 20: 66%

Open market

35%

  • Yaheetech24%
  • SUNNYNEST10%
  • Wuciray9%
  • Stagiant9%
  • Joligrace7%
  • Bonnlo7%

Demand

Makeup Trolley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Makeup Trolley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup trolley28K/yr
  • make up trolley21K/yr
  • make up trolley on wheels20K/yr
  • vanity trolley11K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Trolley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.11

Not very strong

Very flimsy

Not sturdy

Quality-Overall11%+0.20

Cheap and effective

Poor quality

Really not the best quality for £60 price tag

Durability8%−0.16

Literally broke only after 3 months of use

im doubtfull of the durability

this will fall apart

Size-Overall8%−0.07

very small

Not big

Its a tad smaller than my others and flimsier

Balance/Stability4%−0.06

This is quite unstable and flimsy, the castors arent really attached properly and the baskets are very thin plastic

It is not very stable

Slightly wobbly when moving it

Love

Assembly/Installation15%+1.56

Easy assembly

Easy to assemble

easy to install

Strength14%−0.11

Sturdy trolley, easy to put together, great size

Great shelf and very sturdy

Its sturdy

Storage Capacity13%+1.31

Lots of room

Great storage

Loads of storage

Quality-Overall12%+0.20

Very well made

Excellent quality

Very well made

Value For Money11%

Excellent value for money

value for money

Good for the price

Return

1.0% Return rate 42% Fixable by listing

Size-Overall30%█▆▆▆▆▇

very small

Not big

Its a tad smaller than my others and flimsier

Strength12%█▇▆▄█▃

Not very strong

Very flimsy

Not sturdy

Quality-Overall10%▂▄█▅▂▃

Cheap and effective

Poor quality

Really not the best quality for £60 price tag

Defective Material/Parts10%▄▇▆▄█▄
Material Quality6%▆█▄▂▆▂

Cheaply made

the material of which it is made is not as strong as I had hoped

FAQ

Common Makeup Trolley questions

Answered from the same tracked data.