Skip to content

Makeup Trolley

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $55K a year here, so Makeup Trolley is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£55K/yr80K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
31%top-5 click share · 28 brands · 36 sellers

Flapen Score

Makeup Trolley against its category

The dotted line is the Fashion average. Past it, Makeup Trolley is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Trolley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makeup Trolley 80K times last year and spent an estimated £55K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.5%
Market size, estimated
£55Ka year
Peak month
December4.2× the quietest month
Top search term
makeup trolley28K searches a year

02 · Price

A sale here is worth £46.28.

Listings sell for £46.28 on average, from £10.89 to £148.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.28 that is £0 to £5K a year per listing.

Average price
£46.28inside the $15 to $100 sweet spot
Price range
£10.89–£148.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #156 within Luggage & Travel Gear. It carries 333 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
48%
Out of stock, average day
9.2%
Average rank
#156in Luggage & Travel Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
62

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Makeup Trolley products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

36

Est. top-5 brand share

58%

Top 20: 94%

Est. top-5 click share

31%

Top 20: 66%

Open market

35%

  • Yaheetech24%
  • SUNNYNEST10%
  • Wuciray9%
  • Stagiant9%
  • Joligrace7%
  • Bonnlo7%

Demand

Makeup Trolley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Makeup Trolley search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • makeup trolley28K/yr
  • make up trolley21K/yr
  • make up trolley on wheels20K/yr
  • vanity trolley11K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Trolley

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Strength”
1.0%of orders come back
“Not very strong”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Trolley questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data