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Makeup Trolley

Makeup Trolley shows low returns (1.0%), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 14Growth 14Conversion 19Competition 84Returns 95Price range 62Avg price 95Brand share 77Review moat 83Quality gap 55
This niche Category average

Is Makeup Trolley profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makeup Trolley is a £55K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Makeup Trolley: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.5% over the last 90 days and 1.5% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr750
Search volume / yr-21.5%80K
Conversion rate1.5%
Avg price£46.28

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers28 · 36
Top-5 product click share31%
Open market42%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement92%
New entrants (1y)21· 1 succeeded
Avg rating4.4★
Avg reviews333

Top Makeup Trolley products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

36

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

31%

Top 20: 66%

Open market

35%

  • Yaheetech24%
  • SUNNYNEST10%
  • Wuciray9%
  • Stagiant9%
  • Joligrace7%
  • Bonnlo7%

Makeup Trolley demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR1.5%Products62Brands28Top 5 Brands58%OOS Rate9.2%Rating4.4★Reviews333Avg BSR#156
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Makeup Trolley search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makeup trolley28K/yr
  • make up trolley21K/yr
  • make up trolley on wheels20K/yr
  • vanity trolley11K/yr

What reviews say buyers love and hate about Makeup Trolley

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Assembly/Installation15%

Easy assembly

Strength14%

Sturdy trolley, easy to put together, great size

Storage Capacity13%

Lots of room

Quality-Overall12%

Very well made

Value For Money11%

Excellent value for money

What buyers complain about

62% of reviews
Strength19%

Not very strong

Quality-Overall11%

Cheap and effective

Durability8%

Literally broke only after 3 months of use

Size-Overall8%

very small

Balance/Stability4%

This is quite unstable and flimsy, the castors arent really attached properly and the baskets are very thin plastic

Makeup Trolley return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Strength
12%
3Quality-Overall
10%
4Defective Material/Parts
10%
5Material Quality
6%

Common Makeup Trolley questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makeup Trolley 53/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 62 tracked products. 1 of 21 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Makeup Trolley on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.