Makeup Trolley
MaybeReturns run at only 1.0% of orders. But shoppers spend only $55K a year here, so Makeup Trolley is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £55K/yr80K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 36 sellers
Flapen Score
Makeup Trolley against its category
The dotted line is the Fashion average. Past it, Makeup Trolley is stronger. Inside it, weaker.
Market
The Makeup Trolley market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Makeup Trolley 80K times last year and spent an estimated £55K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £55Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- makeup trolley28K searches a year
02 · Price
A sale here is worth £46.28.
Listings sell for £46.28 on average, from £10.89 to £148.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £46.28 that is £0 to £5K a year per listing.
- Average price
- £46.28inside the $15 to $100 sweet spot
- Price range
- £10.89–£148.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #156 within Luggage & Travel Gear. It carries 333 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 48%
- Out of stock, average day
- 9.2%
- Average rank
- #156in Luggage & Travel Gear
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 1 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Makeup Trolley products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wuciray Beauty Trolley on Wheels 3 Tier Storage Trolley with Drawer Plastic Beauty Trolleys Rolling Utility Cart Craft Trolleys on Wheels for Home Kitchen Bathroom Laundry Office White
- Price
- £16.95
- Rating
- 4.0/5
- Reviews
- 503
- Age
- 2y ago

SUNNYNEST Professional Makeup Trolley Rolling Cosmetic Organiser
- Price
- £35.13
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago

Yaheetech Cosmetic Case Professional Makeup Case 4-in-1 Beauty Organiser Aluminum Rollling Trolley Box Black
- Price
- £54.13
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 6y ago

Yaheetech Rolling Makeup Train Case with Drawers Professional Cosmetic Organizer Beauty Storage Case Travelling Trolley Box
- Price
- £47.90
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 7y ago

Joligrace 4-in-1 Tall Vanity Case for Women Makeup Box Make Up Beauty Trolley on Wheels Professional Large Makeup Case Organiser Rolling Box Nail Technician case with Locks (Black)
- Price
- £51.81
- Rating
- 4.7/5
- Reviews
- 1,038
- Age
- 6y ago
Trending
90-day click momentum
HapiRm Rolling Makeup Organiser Cart - Floor Skincare Make Up Storage with 3 Drawers Vanity Storage Organiser Cosmetic Display Cases Holder for Skin Care Perfume Nail Polish Brush Hair Tool White
- Price
- £29.19
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 1y ago

SUNNYNEST 1PC Makeup Trolley Case Rolling Cosmetic Organiser Wheels Pink
- Price
- £36.44
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago

SUNNYNEST Professional Makeup Trolley Rolling Cosmetic Organiser
- Price
- £35.13
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago

Bonnlo 4 in 1 Rolling Makeup Train Case Aluminum Makeup Travel Organizer Cosmetic Case Cosmetology Display Suitcase on Wheels Beauty Storage Luggage Lockable w/4 Removable Wheels - Black & Silver
- Price
- £52.08
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Yaheetech 4 in 1 Beauty Case Rolling Cosmetics Organiser Makeup Vanity Case Lockable Hairdressing Trolley Black
- Price
- £52.06
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 3y ago
Newest
by launch date
Bonnlo 4 in 1 Rolling Makeup Train Case Aluminum Makeup Travel Organizer Cosmetic Case Cosmetology Display Suitcase on Wheels Beauty Storage Luggage Lockable w/4 Removable Wheels - Black & Silver
- Price
- £52.08
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Bonnlo Aluminum Rolling Makeup Train Case Portable Makeup Organizer Suitcase Cosmetic Storage Box Travel Beauty Luggage Trolley Lockable w/4 Removable Wheels & 2 Sliding Drawers -Black
- Price
- £47.91
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

Bonnlo 4 in 1 Rolling Makeup Train Case Aluminum Makeup Travel Organizer Cosmetic Case Cosmetology Display Suitcase on Wheels Beauty Storage Luggage Lockable w/4 Removable Wheels - Black
- Price
- £53.59
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 7mo ago

SUNNYNEST Professional Makeup Trolley Rolling Cosmetic Organiser
- Price
- £35.13
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago

SUNNYNEST 1PC Makeup Trolley Case Rolling Cosmetic Organiser Wheels Pink
- Price
- £36.44
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
36
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
31%
Top 20: 66%
Open market
35%
- Yaheetech24%
- SUNNYNEST10%
- Wuciray9%
- Stagiant9%
- Joligrace7%
- Bonnlo7%
Demand
Makeup Trolley search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Makeup Trolley search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup trolley28K/yr
- make up trolley21K/yr
- make up trolley on wheels20K/yr
- vanity trolley11K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Trolley
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very strong
Very flimsy
Not sturdy
Cheap and effective
Poor quality
Really not the best quality for £60 price tag
Literally broke only after 3 months of use
im doubtfull of the durability
this will fall apart
very small
Not big
Its a tad smaller than my others and flimsier
This is quite unstable and flimsy, the castors arent really attached properly and the baskets are very thin plastic
It is not very stable
Slightly wobbly when moving it
Love
Easy assembly
Easy to assemble
easy to install
Sturdy trolley, easy to put together, great size
Great shelf and very sturdy
Its sturdy
Lots of room
Great storage
Loads of storage
Very well made
Excellent quality
Very well made
Excellent value for money
value for money
Good for the price
Return
1.0% Return rate 42% Fixable by listing
very small
Not big
Its a tad smaller than my others and flimsier
Not very strong
Very flimsy
Not sturdy
Cheap and effective
Poor quality
Really not the best quality for £60 price tag
Cheaply made
the material of which it is made is not as strong as I had hoped
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Trolley questions
Answered from the same tracked data.









