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Maid Costume

Fail

Buyers convert on only 0.8% of searches, so Maid Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£60K/yr472K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
67%top-5 click share · 11 brands · 32 sellers

Flapen Score

Maid Costume against its category

The dotted line is the Fashion average. Past it, Maid Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maid Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maid Costume 472K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.8%
Market size, estimated
£60Ka year
Peak month
October2.1× the quietest month
Top search term
maid outfit women103K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £8.36 to £33.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£8.36–£33.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #325 within Nightwear, Lingerie & Underwear. It carries 1,444 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#325in Nightwear, Lingerie & Underwear
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,444per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Maid Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

32

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

13%

  • RSLOVE38%
  • Wannsee15%
  • ROSVAJFY12%
  • VicSec10%
  • Harsever6%
  • PARUPRUP6%
  • Open — no brand owns it (5 brands, 13%)

Demand

Maid Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Maid Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maid outfit women103K/yr
  • maid outfit72K/yr
  • maid dress49K/yr
  • french maid outfits for women44K/yr
  • maid costume44K/yr
  • sexy maid outfit women39K/yr
  • maids outfit adult for women24K/yr
  • french maid outfit21K/yr
  • french maids outfit sexy for women17K/yr
  • french maid14K/yr

Reviews and returns

What reviews say buyers love and hate about Maid Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
2.4%of orders come back
“I'm assuming it's meant to be a little short”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Maid Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data