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Maid Costume

Fail

Buyers convert on only 0.8% of searches, so Maid Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£60K/yr472K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
67%top-5 click share · 11 brands · 32 sellers

Flapen Score

Maid Costume against its category

The dotted line is the Fashion average. Past it, Maid Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maid Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maid Costume 472K times last year and spent an estimated £60K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.8%
Market size, estimated
£60Ka year
Peak month
October2.1× the quietest month
Top search term
maid outfit women103K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £8.36 to £33.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£8.36–£33.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #325 within Nightwear, Lingerie & Underwear. It carries 1,444 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#325in Nightwear, Lingerie & Underwear
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,444per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Maid Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

32

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

  • RSLOVE38%
  • Wannsee15%
  • ROSVAJFY12%
  • VicSec10%
  • Harsever6%
  • PARUPRUP6%
  • Open — no brand owns it (5 brands, 13%)

Demand

Maid Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Maid Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maid outfit women103K/yr
  • maid outfit72K/yr
  • maid dress49K/yr
  • french maid outfits for women44K/yr
  • maid costume44K/yr
  • sexy maid outfit women39K/yr
  • maids outfit adult for women24K/yr
  • french maid outfit21K/yr
  • french maids outfit sexy for women17K/yr
  • french maid14K/yr

Reviews and returns

What reviews say buyers love and hate about Maid Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%+2.43

I'm assuming it's meant to be a little short

It fits a little on the small size

Quality-Overall8%−0.07

Low quality and non-matching items

Value For Money8%−0.21

Overall, quite expensive for whats essentially a sweat-shop made item

Stretchability/Expandability/Elasticity8%−0.15

unyielding fabric with basically no stretch at all

Material Quality8%+0.88

as they are synthetic I found they slipped off constantly so I often kept them off

Love

Size-Overall22%+2.43

fits perfectly

the size was right for me

Fits great and great quality

Value For Money20%−0.21

Fair for the price

Fun for money

Good value for a bit of fun

Fun/Entertainment Experience15%−0.07

Fun for money

Good for some fun

it was quite fun

Quality-Overall10%−0.07

Great quality

Advertised Vs Actual Product10%+0.75

As Described

Return

2.4% Return rate 85% Fixable by listing

Size-Overall86%█▇▇▇▇▇

I'm assuming it's meant to be a little short

It fits a little on the small size

Quality-Overall9%▁▅█▄▆▇

Low quality and non-matching items

Advertised Vs Actual Product2%▁█▁▁▆▁
Material Quality2%▁▁█▁▇▁

as they are synthetic I found they slipped off constantly so I often kept them off

Stitch/Finish/Polish1%▁▁▁▁▁█

FAQ

Common Maid Costume questions

Answered from the same tracked data.