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Magnum Tonic Wine

Fail

Shoppers spend only $38K a year here, so Magnum Tonic Wine is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£38K/yr97K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
68%top-5 click share · 8 brands · 32 sellers

Flapen Score

Magnum Tonic Wine against its category

The dotted line is the Fashion average. Past it, Magnum Tonic Wine is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnum Tonic Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnum Tonic Wine 97K times last year and spent an estimated £38K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.4%
Market size, estimated
£38Ka year
Peak month
December4.2× the quietest month
Top search term
buckfast45K searches a year

02 · Price

A sale here is worth £27.92.

Listings sell for £27.92 on average, from £3.08 to £109.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.92 that is £3K to £7K a year per listing.

Average price
£27.92inside the $15 to $100 sweet spot
Price range
£3.08–£109.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #2,385 within Novelty & Special Use Clothing. It carries 141 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
38%
Out of stock, average day
16.4%
Average rank
#2,385in Novelty & Special Use Clothing
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
141per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Magnum Tonic Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Buckfast52%
  • Scotland19%
  • Celebration Spirits18%
  • Buckfast Tonic Wine4%
  • Generic3%
  • Sanatogen2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Magnum Tonic Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Magnum Tonic Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buckfast45K/yr
  • buckfast tonic wine19K/yr
  • sanatogen tonic wine10K/yr
  • sanatogen wine11K/yr
  • buckfast gifts11K/yr

Reviews and returns

What reviews say buyers love and hate about Magnum Tonic Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%

Not cheap

Love

Sweetness100%

Sweet

FAQ

Common Magnum Tonic Wine questions

Answered from the same tracked data.