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Lumberjack Jacket Mens

Fail

Shoppers spend only $0 a year here, so Lumberjack Jacket Mens is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£0/yr174K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
16%top-5 click share · 40 brands · 56 sellers

Flapen Score

Lumberjack Jacket Mens against its category

The dotted line is the Fashion average. Past it, Lumberjack Jacket Mens is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumberjack Jacket Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumberjack Jacket Mens 174K times last year and spent an estimated £0. The top 5 brands take 48% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December11.1× the quietest month
Top search term
lumberjack shirt29K searches a year

02 · Price

A sale here is worth £22.14.

Listings sell for £22.14 on average, from £9.83 to £53.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £22.14 that is £0 to £2K a year per listing.

Average price
£22.14inside the $15 to $100 sweet spot
Price range
£9.83–£53.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #698 within Coats, Jackets & Gilets. It carries 1,111 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
81%
Out of stock, average day
23.7%
Average rank
#698in Coats, Jackets & Gilets
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
140

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lumberjack Jacket Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

56

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

16%

Top 20: 40%

Open market

46%

  • JACKETOWN14%
  • HISDERN11%
  • TACVASEN9%
  • Vasego7%
  • J.VER7%
  • siliteelon6%

Demand

Lumberjack Jacket Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Lumberjack Jacket Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lumberjack shirt29K/yr
  • lumberjack jacket mens44K/yr
  • lumberjack shirts mens8K/yr
  • padded shirts for men uk13K/yr
  • mens lumberjack shirts7K/yr
  • lumberjack jacket11K/yr
  • mens padded shirt10K/yr
  • flannel jacket5K/yr
  • flannel jackets for men7K/yr
  • padded shirt10K/yr

Reviews and returns

What reviews say buyers love and hate about Lumberjack Jacket Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.33

far too big

Order a size larger than you would usually order

He finds most shirts too short

Quality-Overall17%−0.02

Cheap quality returned

Very cheap quality and bad tailoring

not good at all

Drying Time6%−0.08

No tumble dryer

Zipper Quality5%−0.07

Zip broke

after wearing it twice the zip fell apart

Unfortunately the zip broke the first time my husband put it on :

Value For Money3%+0.51

Honestly I would not have been surprised if it were twice the advertised price

not great value for money

Love

Size-Overall20%+1.33

With the size up its a good fit

Good fit

Fits as size says

Quality-Overall19%−0.02

Excellent quality

Good quality shirt

Good Quality Shirt

Value For Money11%+0.51

good for the price

Excellent value

Great value

Warmth10%+0.44

Super warm

Keeps me warm and very stylish

Warm good quality jacket

Comfort-Overall8%

Looks great, very comfortable, sizing accurate

very comfortable

wearability is comfortable

Return

4.6% Return rate 89% Fixable by listing

Size-Overall68%▇▇▇█▇█

far too big

Order a size larger than you would usually order

He finds most shirts too short

Color5%▁█▃▄▄▂
Material Quality4%▃▂▂▃▁█
Quality-Overall4%█▇▂▃▃▃

Cheap quality returned

Very cheap quality and bad tailoring

not good at all

Sleeve Fit3%█▂▆▃▄▁

FAQ

Common Lumberjack Jacket Mens questions

Answered from the same tracked data.