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Lumberjack Jacket Mens

Fail

Shoppers spend an estimated $0 a year here, so Lumberjack Jacket Mens is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£0/yr174K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
16%top-5 click share · 40 brands · 56 sellers

Flapen Score

Lumberjack Jacket Mens against its category

The dotted line is the Fashion average. Past it, Lumberjack Jacket Mens is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumberjack Jacket Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lumberjack Jacket Mens 174K times last year and spent an estimated £0. The top 5 brands take 48% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December11.1× the quietest month
Top search term
lumberjack shirt29K searches a year

02 · Price

A sale here is worth £22.14.

Listings sell for £22.14 on average, from £9.83 to £53.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £22.14 that is £0 to £2K a year per listing.

Average price
£22.14inside the $15 to $100 sweet spot
Price range
£9.83–£53.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #698 within Coats, Jackets & Gilets. It carries 1,111 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
81%
Out of stock, average day
23.7%
Average rank
#698in Coats, Jackets & Gilets
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
140

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lumberjack Jacket Mens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

56

Est. top-5 brand share

48%

Top 20: 88%

Est. top-5 click share

16%

Top 20: 40%

Open market

46%

  • JACKETOWN14%
  • HISDERN11%
  • TACVASEN9%
  • Vasego7%
  • J.VER7%
  • siliteelon6%

Demand

Lumberjack Jacket Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Lumberjack Jacket Mens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lumberjack shirt29K/yr
  • lumberjack jacket mens44K/yr
  • lumberjack shirts mens8K/yr
  • padded shirts for men uk13K/yr
  • mens lumberjack shirts7K/yr
  • lumberjack jacket11K/yr
  • mens padded shirt10K/yr
  • flannel jacket5K/yr
  • flannel jackets for men7K/yr
  • padded shirt10K/yr

Reviews and returns

What reviews say buyers love and hate about Lumberjack Jacket Mens

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
4.6%of orders come back
“far too big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lumberjack Jacket Mens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data