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Luggage Sets

Fail

Buyers convert on only 0.4% of searches, so Luggage Sets is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£389K/yr772K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
35%top-5 click share · 8 brands · 24 sellers

Flapen Score

Luggage Sets against its category

The dotted line is the Fashion average. Past it, Luggage Sets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luggage Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Luggage Sets 772K times last year and spent an estimated £389K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
0.4%
Market size, estimated
£389Ka year
Peak month
July1.5× the quietest month
Top search term
samsonite suitcase280K searches a year

02 · Price

A sale here is worth £129.36.

Listings sell for £129.36 on average, from £44.55 to £422.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £129.36 that is £0 to £13K a year per listing.

Average price
£129.36above the $15 to $100 sweet spot
Price range
£44.55–£422.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #103 within Luggage & Travel Gear. It carries 5,383 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#103in Luggage & Travel Gear
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,383per listing
Listings tracked
51

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Luggage Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£16K£31K£47K£62K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

2%

  • Samsonite85%
  • Amazon Basics4%
  • COOLIFE3%
  • H.yeed3%
  • ANTLER2%
  • LEVEL82%
  • Open — no brand owns it (2 brands, 2%)

Demand

Luggage Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Luggage Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsonite suitcase280K/yr
  • luggage sets136K/yr
  • samsonite107K/yr
  • luggage set67K/yr
  • samsonite large suitcase48K/yr
  • samsonite luggage38K/yr
  • samsonite medium suitcase15K/yr
  • suitcase samsonite13K/yr
  • samsonite suitcase large10K/yr
  • samsonite suitcase check-in13K/yr

Reviews and returns

What reviews say buyers love and hate about Luggage Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.18

TERRIBLE QUALITY

Quality and durability seems poor, construction feels cheap

You can get better quality for cheaper elsewhere

Durability14%−0.08

Handle broke on our first trip

it did not last one flight

durability seems poor

Size-Overall12%−0.08

not correct size as ordered still waiting for a refund from Amazon even though its been returned a few weeks ago

Its big

its far smaller than expected

Zipper Quality9%−0.09

The zip has now broken on the case

Zips FAIL

the zipper split open completely

Wheel Quality8%−0.06

First use and the wheel broke on the large case

Terrible quality, wheels dead after two trips

Wobbly wheels

Love

Quality-Overall23%+1.18

Good quality beautiful and elegant look, fast delivery, thank you

good quality bag, totally recommend

Good quality

Value For Money16%+1.39

Good value

Value for money

Great value

Weight Light12%+0.70

Light and effortless to push

Super quality lightweight case

Certainly lightweight

Strength9%+0.18

sturdy

Highly recommended, sturdy suitcase set

Good sturdy case

Durability8%−0.08

very durable look good

Light weight secured durable

Nice and durable, excellent for long travel and secured

Return

3.5% Return rate 67% Fixable by listing

Size-Overall56%▆▇▇▇█▇

not correct size as ordered still waiting for a refund from Amazon even though its been returned a few weeks ago

Its big

its far smaller than expected

Zipper Quality10%█▇▄█▄▄

The zip has now broken on the case

Zips FAIL

the zipper split open completely

Quality-Overall6%█▁▆▄▄▅

TERRIBLE QUALITY

Quality and durability seems poor, construction feels cheap

You can get better quality for cheaper elsewhere

Strength4%█▃▄█▃▇

It seems quite flimsy and has cracked and broken after only a few months of light usage

won't stand without falling over

quite flimsy

Color4%█▃▇▁▂▅

FAQ

Common Luggage Sets questions

Answered from the same tracked data.