Loungefly
FailBuyers convert on only 0.3% of searches, so Loungefly is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £95K/yr736K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 59 sellers
Flapen Score
Loungefly against its category
The dotted line is the Fashion average. Past it, Loungefly is stronger. Inside it, weaker.
Market
The Loungefly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loungefly 736K times last year and spent an estimated £95K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 736K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £95Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- loungefly308K searches a year
02 · Price
A sale here is worth £44.42.
Listings sell for £44.42 on average, from £11.13 to £71.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £44.42 that is £0 to £4K a year per listing.
- Average price
- £44.42inside the $15 to $100 sweet spot
- Price range
- £11.13–£71.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #983 within Luggage & Travel Gear. It carries 1,242 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 87%
- Out of stock, average day
- 2.8%
- Average rank
- #983in Luggage & Travel Gear
- Average rating
- 4.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,242per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Loungefly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harry Potter Womens Multicolor One Size
- Price
- £60.25
- Rating
- 4.9/5
- Reviews
- 2,144
- Age
- 6y ago

Loungefly Travel Accessories Travel Wallet One Size Pink
- Price
- £30.89
- Rating
- 4.8/5
- Reviews
- 931
- Age
- 5y ago

Loungefly Beetlejuice Chibi All Over Print Womens Double Strap Shoulder Bag Purse
- Price
- £47.68
- Rating
- 4.8/5
- Reviews
- 875
- Age
- 6y ago

Loungefly Disney Mickey Mouse Quilted Mini Backpack
- Price
- £58.33
- Rating
- 4.8/5
- Reviews
- 1,134
- Age
- 6y ago

Loungefly Disney Eeyore Cosplay Mini Backpack Multi One Size
- Price
- £65.02
- Rating
- 4.9/5
- Reviews
- 910
- Age
- 5y ago
Trending
90-day click momentum
HILAEX Womens Cross Body Bags Cross Body Bag Women with Anti-Theft Function 4 Zip Compartments Women Shoulder Handbags with Adjustable Wide Strap Black
- Price
- £19.94
- Rating
- 4.6/5
- Reviews
- 1,668
- Age
- 1y ago

JANSPORT Cortlandt Large Backpack 29 L 45 x 32 x 15 cm 15in laptop compartment Precious Petals
- Price
- £32.75
- Rating
- 4.3/5
- Reviews
- 2,697
- Age
- 3y ago

Loungefly Backpacks Disney Princess Books Classics Mini Backpack
- Price
- £66.71
- Rating
- 4.9/5
- Reviews
- 404
- Age
- 4y ago

fancybag Novelty Women TV Shape Ita Bag Retro Television Shoulder Bag Design Ita Backpack with Screen Inserts Unique Clear Windows Anime Display Crossbody Bag for Pins DisplayBlack
- Price
- £36.63
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 2y ago

Loungefly Beetlejuice Chibi All Over Print Womens Double Strap Shoulder Bag Purse
- Price
- £47.68
- Rating
- 4.8/5
- Reviews
- 875
- Age
- 6y ago
Newest
by launch date
Loungefly Princess Classics Cross Body Bag BOLSO BANDOLERA Books CLASICOS PRINCESAS Disney
- Price
- £53.99
- Rating
- 4.8/5
- Reviews
- 301
- Age
- 1y ago

HILAEX Womens Cross Body Bags Cross Body Bag Women with Anti-Theft Function 4 Zip Compartments Women Shoulder Handbags with Adjustable Wide Strap Black
- Price
- £19.94
- Rating
- 4.6/5
- Reviews
- 1,668
- Age
- 1y ago

fancybag Novelty Women TV Shape Ita Bag Retro Television Shoulder Bag Design Ita Backpack with Screen Inserts Unique Clear Windows Anime Display Crossbody Bag for Pins DisplayBlack
- Price
- £36.63
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 2y ago

Disney Stitch Backpack for Women Teens Faux Leather Rucksack Fashion Girls Mini Daypack Shoulder Bag Purse Eeyore Gifts for Her (Multi Jack & Sally)
- Price
- £20.21
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 2y ago

Loungefly Harry Potter Hufflepuff House Floral Tattoo Mini Backpack
- Price
- £53.69
- Rating
- 4.9/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
59
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
3%
- Loungefly87%
- Disney4%
- fancybag2%
- Funko2%
- JANSPORT1%
- HILAEX1%
- Open — no brand owns it (4 brands, 3%)
Demand
Loungefly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Loungefly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loungefly308K/yr
- loungefly backpack121K/yr
- loungefly purse48K/yr
- disney loungefly33K/yr
- disney loungefly backpack33K/yr
- loungefly disney34K/yr
- loungefly bag25K/yr
- disney purse25K/yr
- loungefly disney backpack21K/yr
- loungefly crossbody bag14K/yr
Reviews and returns
What reviews say buyers love and hate about Loungefly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is more worn out than purses I have had for years
I had it for a week before the strap snapped and bag fell from me
I only wish it also came with an optional change of strap like a goldchain
possibly my mistake as I thought it had two straps
a bit bigger than I would have liked
It was a tad smaller than I personally was expecting
Photo shows not much bigger than my hand
the leather started to look a bit different
The zippers clip shut to foil pickpockets
Love
Really good quality bag
Good quality
Great product
fit lots of things
Lovely bag and th size is perfect
lovely size for passport
was good value for money
Value for money
I thought it was great value for money
Love the colour was quick delivery
The black colour goes with almost any outfit
the colours really pop
The design is very modern and fun
Brilliant condition and lovely design my daughter loves it
Amazing design, the colours really pop and the feel is high quality
Return
1.5% Return rate 54% Fixable by listing
a bit bigger than I would have liked
It was a tad smaller than I personally was expecting
Photo shows not much bigger than my hand
The zippers clip shut to foil pickpockets
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loungefly questions
Answered from the same tracked data.









