Lord of the Rings Merchandise
FailShoppers spend only $41K a year here, so Lord of the Rings Merchandise is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £41K/yr151K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 42%top-5 click share · 21 brands · 120 sellers
Flapen Score
Lord of the Rings Merchandise against its category
The dotted line is the Fashion average. Past it, Lord of the Rings Merchandise is stronger. Inside it, weaker.
Market
The Lord of the Rings Merchandise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lord of the Rings Merchandise 151K times last year and spent an estimated £41K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £41Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- lord of the rings merchandise58K searches a year
02 · Price
A sale here is worth £16.80.
Listings sell for £16.80 on average, from £5.91 to £49.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.80 that is £0 to £2K a year per listing.
- Average price
- £16.80inside the $15 to $100 sweet spot
- Price range
- £5.91–£49.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #785 within Nightwear. It carries 613 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 68%
- Out of stock, average day
- 7.6%
- Average rank
- #785in Nightwear
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 613per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 4 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lord of the Rings Merchandise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
- Price
- £20.31
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
- Price
- £20.03
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
- Price
- £19.55
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

The Lord of The Rings Mens T-Shirt - Black S
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Grupo Erik Battery Lamp - The Lord of the Rings Gifts | Desk Lamp Table Mood Light Gaming Light | The One Ring Figurine The Lord of the Rings Merchandise LOTR Gifts Cool Room Decor
- Price
- £34.07
- Rating
- 4.7/5
- Reviews
- 1,431
- Age
- 3y ago
Trending
90-day click momentum
Zavvi Lord Of The Rings You Shall Not Pass Hoodie - Black XXL
- Price
- £24.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

The Lord of The Rings Mens T-Shirt - Black XL
- Price
- £10.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Zavvi Lord of the Rings The Shire Hoodie - Forest Green XL
- Price
- £16.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

The Lord of The Rings Mens T-Shirt - Black S
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Zavvi Lord Of The Rings You Shall Not Pass Hoodie - Black L
- Price
- £20.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
Doors of Durin Tolkien Lord of the Ring Embossed Leather Journal tolkien books lord of the rings Book of Shadows Notebook Grimoire Witchcraft Supplies Merchandise Gift For men and women 7x5 inch
- Price
- £18.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

LEGO Icons The Lord of the Rings: Saurons Helmet - Display Model Kit for Adults - incl. the One Ring & a Collectible Minifigure - DIY Gift Idea for Movie Fans - 11373
- Price
- £49.21
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5mo ago

Zavvi Lord Of The Rings You Shall Not Pass Hoodie - Black XXL
- Price
- £24.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Zavvi Lord Of The Rings You Shall Not Pass Hoodie - Black L
- Price
- £20.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Zavvi Lord of the Rings The Shire Hoodie - Forest Green XL
- Price
- £16.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
120
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
42%
Top 20: 79%
Open market
27%
- The Lord Of The Rings35%
- Zavvi16%
- Grupo Erik13%
- sigaer3%
- Asmodee3%
- AAA Merchandise3%
Demand
Lord of the Rings Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Search terms
Top Lord of the Rings Merchandise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lord of the rings merchandise58K/yr
- lotr gifts40K/yr
- lord of the rings gift17K/yr
- lord of the rings gifts for men14K/yr
- lord of the rings merch10K/yr
- lord of the rings decor6K/yr
- the lord of the rings merchandise6K/yr
Reviews and returns
What reviews say buyers love and hate about Lord of the Rings Merchandise
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
based on the description I was worried the LOTR tin was going to be bigger
Very small
Have to say it was overpriced for the amount of pieces
Not worth the money
Wrong piece and overpriced
Other than that it looks cheaply made
I expected higher quality for the price
not great quality
USB port detached
USB port broken
DOES NOT COME WITH USB PLUG
Cheap & fragile
Love
Really well made
Good quality was a gift
Excellent Product
Good for present
Awesome gift
A gift for my hubby for Christmas
Easy to pick up and very enjoyable
Super Game
Lots of fun
Nicely made with detail
Beautiful detailing and colour, well made and good size
A striking and beautifully detailed display piece
worth the money
Great value for money as its now one of our go to games
Well Worth The Money and Would Highly Recommend the Product and The Seller
Return
0.6% Return rate 21% Fixable by listing
To small
based on the description I was worried the LOTR tin was going to be bigger
Very small
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lord of the Rings Merchandise questions
Answered from the same tracked data.









