Longchamp Bag
FailBuyers convert on only 0.4% of searches, so Longchamp Bag is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £21K/yr409K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 19 sellers
Flapen Score
Longchamp Bag against its category
The dotted line is the Fashion average. Past it, Longchamp Bag is stronger. Inside it, weaker.
Market
The Longchamp Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Longchamp Bag 409K times last year and spent an estimated £21K. The top 5 brands take 80% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £21Ka year
- Top search term
- longchamp bag238K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £9.99 to £19.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £9.99–£19.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #187 within Handbags & Shoulder Bags. It carries 785 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 87%
- Out of stock, average day
- 4.9%
- Average rank
- #187in Handbags & Shoulder Bags
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 785per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Longchamp Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Black Large
- Price
- £16.78
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 7y ago

Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
- Price
- £19.65
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 6mo ago

Luiexcel Tote Bags for Women Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag forSchool Shopping Work (Black Large travel size)
- Price
- £14.80
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Navy Blue Large
- Price
- £16.72
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 2y ago
Trending
90-day click momentum
GWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

SANIKAWA Colorblock Mini Crossbody Bag Handbags Purses with Adjustable Strap for Women Ladies Shoulder Totes Bag (Red)
- Price
- £10.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Maroon Red Large
- Price
- £16.47
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 2y ago

Handbag Tote Bag for Women Laptop Bags Soft PU Leather Ladies Handbag Shoulder Bag Top Handle Bag for School Work Travel (Black)
- Price
- £19.43
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 5y ago
Newest
by launch date
ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

GWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 6mo ago

KALIDI Organizer Bag Insert For Longchamp Le Pliage Women Handbag accessorie Ultra-light Tote Bag Organizer with zip Waterproof
- Price
- £17.54
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago

Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
- Price
- £19.65
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
12%
- BOJLY27%
- ARIEL-GXR15%
- Elite Apparel15%
- DAVBNM12%
- KALIDI FANCY FOREST12%
- Luiexcel8%
- Open — no brand owns it (7 brands, 12%)
Demand
Longchamp Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Longchamp Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- longchamp bag238K/yr
- longchamp57K/yr
- long champ bag30K/yr
- long champ14K/yr
- longchamp tote bag7K/yr
- longchamp bags9K/yr
- longchamp bags for women11K/yr
- longchamp tote6K/yr
- longchamp le pliage4K/yr
- longchamp dupe7K/yr
Reviews and returns
What reviews say buyers love and hate about Longchamp Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Incorrect size for a Large Totes bag
Read reviews and some said it was not a good fit and it is true and I should have listened
it is way too short
Bit cheap looking
Cheap looking
Bad quality
Avoid, got broke in just few days usage,
breaks easily
Its been one and half month and it tear up so disappointment
though it did cost me the price of a liner to go in it
Waste of money
the lining split not long after the return window closed
Poor quality lining
Love
Amazing, fits perfectly in my bag and so useful
it even fits my 960 ounce water bottle
As expected and fits nicely into my bag
I find this tote bag to be of a good quality
Great quality bag
Decent quality
well worth the money
Value for money
Good for the price
lovely long lasting bag
durable good size
as lasted me for a number of months using it daily
Good one, spacious and carrying is easy
perfect bag for travel and school
Really pleased with this bag good value and light and versatile for travel
Return
4.4% Return rate 74% Fixable by listing
Incorrect size for a Large Totes bag
Read reviews and some said it was not a good fit and it is true and I should have listened
it is way too short
Bit cheap looking
Cheap looking
Bad quality
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Longchamp Bag questions
Answered from the same tracked data.









