longchamp bag
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.87avg listing price — sweet spot $15–$100
Review moat
Good784.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£9.99–£19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 409K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, longchamp bag is a £21K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
longchamp bag market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 91%
- Out of stock
- 4.9%
- Avg brand age
- 27 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
12%
- BOJLY27%
- ARIEL-GXR15%
- Elite Apparel15%
- DAVBNM12%
- KALIDI FANCY FOREST12%
- Luiexcel8%
- Open — no brand owns it (7 brands, 12%)
Demand
Weekly Amazon search volume, last 44 weeks — +1.3% search growth over the last 90 days.Top longchamp bag search terms
- longchamp bag238K/yr
- longchamp57K/yr
- long champ bag30K/yr
- long champ14K/yr
- longchamp tote bag7K/yr
- longchamp bags9K/yr
- longchamp bags for women11K/yr
- longchamp tote6K/yr
- longchamp le pliage4K/yr
- longchamp dupe7K/yr
Top longchamp bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Black Large
BOJLY£16.784.3★3,176 rev
Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
Elite Apparel£19.654.6★7 rev
DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
DAVBNM£9.994.5★12 rev
Luiexcel Tote Bags for Women Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag forSchool Shopping Work (Black Large travel size)
Luiexcel£14.804.0★32 rev
BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Navy Blue Large
BOJLY£16.724.3★3,176 rev
Newest
by launch date
ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
ZhengYue£13.3127 rev
GWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
GWAWG£12.060 rev
DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
DAVBNM£9.9912 rev
KALIDI Organizer Bag Insert For Longchamp Le Pliage Women Handbag accessorie Ultra-light Tote Bag Organizer with zip Waterproof
KALIDI£17.5471 rev
Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
Elite Apparel£19.657 rev
Trending
90-day click momentumGWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
GWAWG£12.060.0★
ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
ZhengYue£13.314.7★
SANIKAWA Colorblock Mini Crossbody Bag Handbags Purses with Adjustable Strap for Women Ladies Shoulder Totes Bag (Red)
SANIKAWA£10.615.0★
BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Maroon Red Large
BOJLY£16.474.3★
Handbag Tote Bag for Women Laptop Bags Soft PU Leather Ladies Handbag Shoulder Bag Top Handle Bag for School Work Travel (Black)
kiss me£19.434.5★
What buyers say about longchamp bag
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing, fits perfectly in my bag and so useful”
“I find this tote bag to be of a good quality”
“well worth the money”
“lovely long lasting bag”
“Good one, spacious and carrying is easy”
“BRILLIANT waterproof bag for uk weather”
“Does the job”
“Seems sturdy”
“This bag is amazing it has so many pockets”
“so much room you can put everything”
What buyers complain about
“Incorrect size for a Large Totes bag”
“Bit cheap looking”
“Avoid, got broke in just few days usage,”
“though it did cost me the price of a liner to go in it”
“the lining split not long after the return window closed”
“Shame handle wasn't a bit longer”
“handles are very thin”
“Stitching is terrible”
“got a hole in the bottom corner”
“Not as described”
Top return reasons
Common questions
- Is longchamp bag profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the longchamp bag niche?
- 13 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in longchamp bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.4%.
- What does it cost to enter the longchamp bag niche?
- Listings span £9.99–£19.75; the average listing price is £14.87 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.