Longchamp Bag
FailBuyers convert on only 0.4% of searches, so Longchamp Bag is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £21K/yr409K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 19 sellers
Flapen Score
Longchamp Bag against its category
The dotted line is the Fashion average. Past it, Longchamp Bag is stronger. Inside it, weaker.
Market
The Longchamp Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Longchamp Bag 409K times last year and spent an estimated £21K. The top 5 brands take 80% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £21Ka year
- Top search term
- longchamp bag238K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £9.99 to £19.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £9.99–£19.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #187 within Handbags & Shoulder Bags. It carries 785 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 87%
- Out of stock, average day
- 4.9%
- Average rank
- #187in Handbags & Shoulder Bags
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 785per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Longchamp Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Black Large
- Price
- £16.78
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 7y ago

Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
- Price
- £19.65
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 6mo ago

Luiexcel Tote Bags for Women Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag forSchool Shopping Work (Black Large travel size)
- Price
- £14.80
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Navy Blue Large
- Price
- £16.72
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 2y ago
Trending
estimated 90-day click momentum
GWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

SANIKAWA Colorblock Mini Crossbody Bag Handbags Purses with Adjustable Strap for Women Ladies Shoulder Totes Bag (Red)
- Price
- £10.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

BOJLY Tote Bags for Women Stylish Waterproof Nylon Ladies Shoulder Bag Top Handle Handbag Folding Beach Travel Bag for Work Shopping School Maroon Red Large
- Price
- £16.47
- Rating
- 4.3/5
- Reviews
- 3,176
- Age
- 2y ago

Handbag Tote Bag for Women Laptop Bags Soft PU Leather Ladies Handbag Shoulder Bag Top Handle Bag for School Work Travel (Black)
- Price
- £19.43
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 5y ago
Newest
by launch date
ZhengYue Nylon Tote Bags for Women with Zip Large Waterproof Foldable Womens Top Handle Shoulder Bag Ladies Handbags for Work Travel School Shopping beach Black M
- Price
- £13.31
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

GWAWG Tote Bags for Women Large Capacity Shoulder Handbags for Ladies Top Handle Handbag Folding Beach Travel Bag for Work School Office (Blue M)
- Price
- £12.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

DAVBNM Womens Tote Bag Foldable Shoulder Bag Handbag with Zip & Top Handle Tote Shopping Bags Beach Travel Bags for Work School Travel Leisure Shopping with Silk Scarf
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 6mo ago

KALIDI Organizer Bag Insert For Longchamp Le Pliage Women Handbag accessorie Ultra-light Tote Bag Organizer with zip Waterproof
- Price
- £17.54
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago

Elite Apparel Womens Waterproof Nylon Tote Bag Large Foldable Shoulder Handbag for Work (Black)
- Price
- £19.65
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
19
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
12%
- BOJLY27%
- ARIEL-GXR15%
- Elite Apparel15%
- DAVBNM12%
- KALIDI FANCY FOREST12%
- Luiexcel8%
- Open — no brand owns it (7 brands, 12%)
Demand
Longchamp Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Longchamp Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- longchamp bag238K/yr
- longchamp57K/yr
- long champ bag30K/yr
- long champ14K/yr
- longchamp tote bag7K/yr
- longchamp bags9K/yr
- longchamp bags for women11K/yr
- longchamp tote6K/yr
- longchamp le pliage4K/yr
- longchamp dupe7K/yr
Reviews and returns
What reviews say buyers love and hate about Longchamp Bag
We read the reviews and the return reasons for every product selling here.
“Incorrect size for a Large Totes bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Longchamp Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









