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Longchamp Bag

Fail

Buyers convert on only 0.4% of searches, so Longchamp Bag is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£21K/yr409K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
55%top-5 click share · 13 brands · 19 sellers

Flapen Score

Longchamp Bag against its category

The dotted line is the Fashion average. Past it, Longchamp Bag is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Longchamp Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Longchamp Bag 409K times last year and spent an estimated £21K. The top 5 brands take 80% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.4%
Market size, estimated
£21Ka year
Top search term
longchamp bag238K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £9.99 to £19.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£9.99–£19.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #187 within Handbags & Shoulder Bags. It carries 785 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
4.9%
Average rank
#187in Handbags & Shoulder Bags
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
785per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Longchamp Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

19

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

12%

  • BOJLY27%
  • ARIEL-GXR15%
  • Elite Apparel15%
  • DAVBNM12%
  • KALIDI FANCY FOREST12%
  • Luiexcel8%
  • Open — no brand owns it (7 brands, 12%)

Demand

Longchamp Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Longchamp Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • longchamp bag238K/yr
  • longchamp57K/yr
  • long champ bag30K/yr
  • long champ14K/yr
  • longchamp tote bag7K/yr
  • longchamp bags9K/yr
  • longchamp bags for women11K/yr
  • longchamp tote6K/yr
  • longchamp le pliage4K/yr
  • longchamp dupe7K/yr

Reviews and returns

What reviews say buyers love and hate about Longchamp Bag

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Incorrect size for a Large Totes bag”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Longchamp Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data