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Long Sleeve Polo Shirts Mens

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 1.0% of searches, so Long Sleeve Polo Shirts Mens is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£88K/yr419K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
10%top-5 click share · 63 brands · 165 sellers

Flapen Score

Long Sleeve Polo Shirts Mens against its category

The dotted line is the Fashion average. Past it, Long Sleeve Polo Shirts Mens is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Sleeve Polo Shirts Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Sleeve Polo Shirts Mens 419K times last year and spent an estimated £88K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
1.0%
Market size, estimated
£88Ka year
Peak month
November2.4× the quietest month
Top search term
black polo shirt men83K searches a year

02 · Price

A sale here is worth £21.67.

Listings sell for £21.67 on average, from £4.96 to £65.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £21.67 that is £0 to £2K a year per listing.

Average price
£21.67inside the $15 to $100 sweet spot
Price range
£4.96–£65.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #342 within Activewear. It carries 2,874 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
79%
Out of stock, average day
3.6%
Average rank
#342in Activewear
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,874per listing
Listings tracked
254

04 · Newcomers

0 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Long Sleeve Polo Shirts Mens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£882£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 rising

Sellers

165

Est. top-5 brand share

39%

Top 20: 77%

Est. top-5 click share

10%

Top 20: 27%

Open market

59%

  • BOSS14%
  • TACVASEN6%
  • Amazon Essentials6%
  • Lambretta6%
  • Tommy Hilfiger5%
  • Uneek clothing4%

Demand

Long Sleeve Polo Shirts Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Long Sleeve Polo Shirts Mens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black polo shirt men83K/yr
  • long sleeve polo shirts mens116K/yr
  • hugo boss polo shirts26K/yr
  • lambretta polo shirts for men39K/yr
  • ben sherman polo shirts mens29K/yr
  • tommy hilfiger mens polo shirts16K/yr
  • hugo boss polo shirts for men29K/yr
  • levis polo shirts for men11K/yr
  • mens boss polo shirts11K/yr
  • under armour polo8K/yr

Reviews and returns

What reviews say buyers love and hate about Long Sleeve Polo Shirts Mens

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.9%of orders come back
“will try a few more times as the fit seems odd”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Long Sleeve Polo Shirts Mens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data