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Long Necklaces for Women

Long Necklaces for Women shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 16Growth 45Conversion 25Competition 73Returns 75Price range 81Avg price 43Brand share 87Review moat 84Quality gap 90
This niche Category average

Is Long Necklaces for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Long Necklaces for Women is a £64K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Long Necklaces for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.8% over the last 90 days and 2.0% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr6K
Search volume / yr+15.8%289K
Conversion rate2.0%
Avg price£11.20

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers29 · 65
Top-5 product click share41%
Open market52%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement81%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews320

Top Long Necklaces for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

65

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

41%

Top 20: 80%

Open market

47%

  • Roontin18%
  • bifriend14%
  • namana6%
  • Suupii6%
  • EQLEF5%
  • Mecool5%

Long Necklaces for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR2.0%Products37Brands29Top 5 Brands48%OOS Rate12.9%Rating4.1★Reviews320Avg BSR#907
10K6KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Long Necklaces for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • long necklaces for women85K/yr
  • long necklace46K/yr
  • long gold necklace24K/yr
  • long silver necklaces for women28K/yr
  • long gold necklaces for women21K/yr
  • long pendant necklaces for women12K/yr
  • long silver necklace16K/yr
  • long necklaces for women costume jewellery13K/yr
  • gold long necklace8K/yr
  • long pendant necklace8K/yr

What reviews say buyers love and hate about Long Necklaces for Women

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money19%

Good value

Chain/Key Quality19%

Chain feels and looks good

Advertised Vs Actual Product18%

Exactly as shown

Quality-Overall12%

Overall this necklace is good quality

Color7%

Pretty

What buyers complain about

94% of reviews
Color22%

its turned black

Durability17%

Snapped within se ones of wearing

Metal Authenticity16%

FAKE silver

Quality-Overall9%

Cheap nasty crap

Chain/Key Quality9%

worst chain ive ever had

Long Necklaces for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Chain/Key Quality
12%
3Quality-Overall
8%
4Metal Authenticity
8%
5Fastener Quality
6%

Common Long Necklaces for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Long Necklaces for Women 58/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +15.8% over the last 90 days.
Search demand for Long Necklaces for Women on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.