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Long Necklaces for Women

Maybe

The products selling today average only 4.1★. But shoppers spend only $64K a year here, so Long Necklaces for Women is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£64K/yr289K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
41%top-5 click share · 29 brands · 65 sellers

Flapen Score

Long Necklaces for Women against its category

The dotted line is the Fashion average. Past it, Long Necklaces for Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Necklaces for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Necklaces for Women 289K times last year and spent an estimated £64K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
2.0%
Market size, estimated
£64Ka year
Peak month
December2.2× the quietest month
Top search term
long necklaces for women85K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £2.52 to £106.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.20 that is £0 to £1K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£2.52–£106.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #907 within Novelty Jewellery. It carries 320 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
12.9%
Average rank
#907in Novelty Jewellery
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Long Necklaces for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

65

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

41%

Top 20: 80%

Open market

47%

  • Roontin18%
  • bifriend14%
  • namana6%
  • Suupii6%
  • EQLEF5%
  • Mecool5%

Demand

Long Necklaces for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Long Necklaces for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long necklaces for women85K/yr
  • long necklace46K/yr
  • long gold necklace24K/yr
  • long silver necklaces for women28K/yr
  • long gold necklaces for women21K/yr
  • long pendant necklaces for women12K/yr
  • long silver necklace16K/yr
  • long necklaces for women costume jewellery13K/yr
  • gold long necklace8K/yr
  • long pendant necklace8K/yr

Reviews and returns

What reviews say buyers love and hate about Long Necklaces for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%−0.20

its turned black

Mine has gone completely grey and horrible and giving me a rash

turned my skin green

Durability17%−0.21

Snapped within se ones of wearing

flimsy - broke 1st time worn

Broke after 2 days

Metal Authenticity16%−0.15

FAKE silver

Not silver

Questionable silver

Quality-Overall9%+0.43

Cheap nasty crap

Not as good as it looks

Not good at all

Chain/Key Quality9%+0.63

worst chain ive ever had

Chain broke, dissatisfied

Chain clasp broke on day one of wearing

Love

Value For Money19%+1.68

Good value

Value for money

Great value for money

Chain/Key Quality19%+0.63

Chain feels and looks good

Gorgeous chain

Nice chain design too

Advertised Vs Actual Product18%+1.07

Exactly as shown

True to description

as described

Quality-Overall12%+0.43

Overall this necklace is good quality

Good quality

Great product

Color7%−0.20

Pretty

Lovely colourful necklace

pretty

Return

2.0% Return rate 55% Fixable by listing

Size-Overall38%▆▅█▆▆▇

Wrong size

The necklaces is bigger then the berclet I wanted the same size

Necklace is quite smaller than it looks

Chain/Key Quality12%▆▁▄█▃▆

worst chain ive ever had

Chain broke, dissatisfied

Chain clasp broke on day one of wearing

Quality-Overall8%▆▅█▆▄▄

Cheap nasty crap

Not as good as it looks

Not good at all

Metal Authenticity8%▂█▃▂▅▇

FAKE silver

Not silver

Questionable silver

Fastener Quality6%█▂▁▅▃▅

FAQ

Common Long Necklaces for Women questions

Answered from the same tracked data.