long necklaces for women
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great320.19avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.52–£106.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 289K searches
According to Flapen's Amazon United Kingdom niche tracking, long necklaces for women is a £64K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
long necklaces for women market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £56K–£67K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #907
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 12.9%
- Avg brand age
- 37 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
65
Top-5 brand share
48%
Top 20: 89%
Top-5 click share
41%
Top 20: 80%
Open market
47%
- Roontin18%
- bifriend14%
- namana6%
- Suupii6%
- EQLEF5%
- Mecool5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +15.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top long necklaces for women search terms
- long necklaces for women85K/yr
- long necklace46K/yr
- long gold necklace24K/yr
- long silver necklaces for women28K/yr
- long gold necklaces for women21K/yr
- long pendant necklaces for women12K/yr
- long silver necklace16K/yr
- long necklaces for women costume jewellery13K/yr
- gold long necklace8K/yr
- long pendant necklace8K/yr
Top long necklaces for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roontin Long Necklaces for Women - Handmade Boho Jewelry Set with Unique Pendant | Chunky Costume Necklaces
Roontin£5.114.3★66 rev
bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (18)
bifriend£6.613.1★186 rev
bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (20)
bifriend£6.663.1★186 rev
Long Golden Pearl Necklaces for Women Long Necklaces for Women Gold Layered Necklace Fashionable Gold Necklace Stack Giving to Your Wife Girlfriend and Best Friend
Suupii£5.973.2★6 rev
Four Leaf Clover Long Necklace Sweater Chain Clover Necklace Hanging Long Necklaces for Women and Girls (Silver)
EQLEF£5.294.2★436 rev
Newest
by launch dateLong Golden Pearl Necklaces for Women Long Necklaces for Women Gold Layered Necklace Fashionable Gold Necklace Stack Giving to Your Wife Girlfriend and Best Friend
Suupii£5.976 rev
Gold Layered Necklace for Women Y shaped Long Gold Necklaces for Wome
louuuou£4.466 rev
Vayfoni Long Layered Necklace for Women - Silver Necklace Chain with Y-Shaped Beaded Pendant - Minimalist Jewelry Accessory - Trendy Fashion Gift for Her (Silver)
Vayfoni£4.0712 rev
JFGDVW Long Gold Layered Necklace For Women Trendy Lariat Y-Shaped Drop Necklaces Dainty Long Necklace For Women Girls ValentineS Day MotherS Day
JFGDVW£2.521 rev
DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
DORANA£7.47257 rev
Trending
90-day click momentum
Swarovski Angelic necklace Round cut White Rhodium plated
Swarovski£106.174.3★
bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (18)
bifriend£6.613.1★
DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
DORANA£7.474.2★
bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (16)
bifriend£6.563.1★
bifriend Delicate S925 Silver 16 18 20 22 24 26 28 30 Inch 2.0mm Thick Italian Chain Choker Necklace Jewellery (20)
bifriend£6.663.1★
What buyers say about long necklaces for women
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Chain feels and looks good”
“Exactly as shown”
“Overall this necklace is good quality”
“Pretty”
“they work well as part of the overall look”
“would make a wonderful gift”
“Up close, they catch the light nicely and add a gentle sparkle, giving the chain more character than a standard design without becoming overly decorative”
“was fine for a few months”
“Very comfortable”
What buyers complain about
“its turned black”
“Snapped within se ones of wearing”
“FAKE silver”
“Cheap nasty crap”
“worst chain ive ever had”
“Turns black, causes rash”
“Its expensive for that price”
“Wrong size”
“Incorrect description”
“more delicate than the picture”
Top return reasons
Common questions
- Is long necklaces for women profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the long necklaces for women niche?
- 29 brands and 65 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in long necklaces for women?
- Top complaints mined from reviews: Color, Durability, Metal Authenticity. The return rate is 2.0%.
- When does demand for long necklaces for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the long necklaces for women niche?
- Listings span £2.52–£106.17; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.