London Souvenirs Gifts
MaybeReturns run at only 0.5% of orders. But products sell for $8.90 on average, outside the sweet spot, so London Souvenirs Gifts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £135K/yr457K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 50 sellers
Flapen Score
London Souvenirs Gifts against its category
The dotted line is the Fashion average. Past it, London Souvenirs Gifts is stronger. Inside it, weaker.
Market
The London Souvenirs Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for London Souvenirs Gifts 457K times last year and spent an estimated £135K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £135Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- london souvenirs gifts145K searches a year
02 · Price
A sale here is worth £8.90.
Listings sell for £8.90 on average, from £3.50 to £22.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.90 that is £890 to £2K a year per listing.
- Average price
- £8.90under the $15 to $100 sweet spot
- Price range
- £3.50–£22.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £890–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #222 within Novelty & Special Use Clothing. It carries 393 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #222in Novelty & Special Use Clothing
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top London Souvenirs Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FifthRiver London England Baseball Cap for Men Women Embroidered UK Union Jack Flag Adjustable Breatheable Dad Hat (UK Alpha One Size Navy Cap)
- Price
- £10.70
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago
A1 Gifts 10 London Keyrings Great Britain Icons Union Jack Brelock UK Souvenir Metal KeyRing England famous Landmark keychain London Keyring
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 5y ago
Iconic London Sights 6x Tea Tins with Fine English Breakfast Loose Leaf Tea British Souvenir Big Ben UK Foods
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 2,725
- Age
- 13y ago
London Icons Fridge Magnets Souvenir - British Construction Design Set of 12 Double-Deck Bus Red Phone Box Tower Bridge England Car Souvenirs Gifts Magnets for Family Friends Colleague
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago
A set of 3 Beautiful Iconic London Charm Pens with Silver Clasp and Union Jack Barrell
- Price
- £4.18
- Rating
- 4.4/5
- Reviews
- 288
- Age
- 7y ago
Trending
90-day click momentum
Itzu Kids Youth London England Hoodie Full Zip Up Top Cotton Union Jack Childrens Jumper (Charcoal Zip - 5-6 Years)
- Price
- £22.33
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago
FifthRiver London England Baseball Cap for Men Women Embroidered UK Union Jack Flag Adjustable Breatheable Dad Hat (UK Alpha One Size Navy Cap)
- Price
- £10.70
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago
Itzu Kids Youth London England Hoodie Full Zip Up Top Cotton Union Jack Childrens Jumper (Charcoal Zip - 7-8 Years)
- Price
- £20.89
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago
London Fridge Magnets 25 Pcs Colorful PVC London Magnets for Fridge UK Souvenirs Gifts for Fridge Locker Office Decor Travel Keepsakes
- Price
- £7.86
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
Newest
by launch date
12 Pieces Set Magnetic London Fridge Stickers London Souvenirs Gifts Souvenir Gifts from UK Showcasing Landmarks in a Stylish Refrigerator Decoration or Sharing with Loved Ones
- Price
- £6.51
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
24-PCS London Fridge Magnets Strong Magnetic UK Landmark Souvenir Gifts
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 10mo ago
London Fridge Magnets 25 Pcs Colorful PVC London Magnets for Fridge UK Souvenirs Gifts for Fridge Locker Office Decor Travel Keepsakes
- Price
- £7.86
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago
London Icons Fridge Magnets Souvenir - British Construction Design Set of 12 Double-Deck Bus Red Phone Box Tower Bridge England Car Souvenirs Gifts Magnets for Family Friends Colleague
- Price
- £6.81
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago
FifthRiver London England Baseball Cap for Men Women Embroidered UK Union Jack Flag Adjustable Breatheable Dad Hat (UK Alpha One Size Navy Cap)
- Price
- £10.70
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
50
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
49%
Top 20: 84%
Open market
34%
- New English Teas20%
- FifthRiver18%
- Bells Box13%
- Wylario7%
- Souvenir5%
- Itzu4%
Demand
London Souvenirs Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 1.6×
Search terms
Top London Souvenirs Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- london souvenirs gifts145K/yr
- british gifts58K/yr
- london souvenirs40K/yr
- souvenir gifts from uk32K/yr
- london gifts25K/yr
- uk souvenirs15K/yr
- uk souvenirs and gifts24K/yr
- british gifts for foreigners14K/yr
- london souvenir11K/yr
- england gifts7K/yr
Reviews and returns
What reviews say buyers love and hate about London Souvenirs Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are small
tiny tins
Small tins
cheap crap
Poor quality
Really poor quality
handles flimsy and short
although the handles could be stronger
Does not stick well on the fridge
Disappointed with these as didn't expect the Flexi plastic type bit would have been ok ofthe print on some was less childlike drawings
Love
Fun Gift
good for a gift
Nice gift
Beautiful quality
Lovely little teddy, well made
son-in-law very good quality cups
Worth the money
Good price
Good value for money
As advertised
Perfectly matchs description
Got what I ordered
It's a good size
Good qyaity, hand size
Bought someone for a present, nice size
Return
0.5% Return rate 28% Fixable by listing
cheap crap
Poor quality
Really poor quality
They are small
tiny tins
Small tins
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common London Souvenirs Gifts questions
Answered from the same tracked data.