Locket

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-21.2%

Conversion, latest week

1.7%

Market size, estimated

£96Ka year

Peak month

December3.5× the quietest month

Top search term

locket necklace91K searches a year

Listings sell for £14.52 on average, from £4.30 to £42.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.52 that is £0 to £1K a year per listing.

Average price

£14.52under the $15 to $100 sweet spot

Price range

£4.30–£42.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,157 within Novelty Jewellery. It carries 264 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

88%

Out of stock, average day

3.4%

Average rank

#1,157in Novelty Jewellery

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

264per listing

Listings tracked

32

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months