Locket
soft demand (-21.2% this quarter) — Locket doesn't clear our bar today.
Flapen Score
Is Locket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Locket is a £96K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Locket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.2% over the last 90 days and 1.7% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 32 products
Top Locket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Old English Jewellers 9ct Yellow Gold on Silver Cubic Zirconia Heart Photo Locket Pendant Necklace + 16 18 20 inch Chain (20)
- Price
- £27.52
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 2y ago
U7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
- Price
- £12.67
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago
U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
- Price
- £11.85
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago
PHOCKSIN Forever in My Heart Locket Necklace for Pictures Silver Heart Memorial Lockets for Girls Birthday Gifts for Loved Ones
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Philip Jones Silver Plated Heart Locket
- Price
- £7.88
- Rating
- 4.4/5
- Reviews
- 537
- Age
- 8y ago
Trending
90-day click momentumU7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
- Price
- £12.67
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago
Old English Jewellers 925 Sterling Silver Patterned Heart Shape Small Photo Locket Pendant Necklace + 16 18 20 inch Chain (18)
- Price
- £14.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
PHOCKSIN Silver Heart Locket Necklace Dog Paw Print Photo Lockets for Women In Memorial for Best Dog Cat Friends
- Price
- £8.18
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 6y ago
PHOCKSIN Forever in My Heart Locket Necklace for Pictures Silver Heart Memorial Lockets for Girls Birthday Gifts for Loved Ones
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
PHOCKSIN Silver Oval Locket Necklace For Girls Glossy Locket Necklace With Personalised Pictures Inside Memory Lockets Necklaces As Mothers Day Gifts
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
UNICRAFTALE 2 Sets Gold Rhinestone Photo Charms Stainless Steel Crystal Memory Locket Charms Flat Round DIY Photo Necklace Making Kit Photo Frame with Chain for Necklaces Jewelry Making 30.5mm
- Price
- £8.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
MICSAVI 925 Sterling Silver Photo Necklace Heart Locket Pendant Picture Personalised Necklace for Women Girls with 19.69 Inch Adjustable Chain for Mum Girlfriend Daughter
- Price
- £19.26
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago
QttvbTna Heart Personalized Photo Locket Necklace Silver Locket Necklaces for Women That Holds Pictures Customisable Photo Lockets Necklace Jewelry Gifts
- Price
- £4.30
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago
Yumilok Chain Necklace for women Tree of Life Hollow Open Rund Zirconia Photo Picture Locket Necklace 925 Sterling Silver
- Price
- £20.86
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Print Maniacs Personalised Heart Locket Necklace with Engraved Text and Photo Mother Day Birthday for Mum Thoughtful Memorial Gifts for Mum Girlfriend Women and Girls Silver
- Price
- £17.30
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 86%
Open market
21%
- U728%
- Old English Jewellers22%
- PHOCKSIN11%
- Philip Jones10%
- UNICRAFTALE3%
- YOUFENG Jewellery3%
Locket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top Locket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- locket necklace91K/yr
- locket52K/yr
- silver locket25K/yr
- silver lockets for women with chain22K/yr
- lockets21K/yr
- photo necklace31K/yr
- lockets necklace for women20K/yr
- heart locket necklace13K/yr
- locket necklace with photo10K/yr
- sterling silver locket13K/yr
What reviews say buyers love and hate about Locket
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Excellent quality”
“Nice long chain great value”
“A really nice gift to be given”
“Pretty decent value for money”
“Perfect size”
What buyers complain about
73% of reviews“This does not turn out as advertised at all”
“The chain itself is quite short”
“however the chain is delicate so take care”
“Feels cheap & flimsy”
“Plastic”
Locket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Locket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
